In past years, I often bought a full album because I heard one or two tracks I liked on the radio, only to find that the entire record was a letdown. One way to cure this problem is to offer larger free samples, like game demos that last more than a level.
On Tuesday, David Byrne and Brian Eno released their new record, Everything That Happens Will Happen Today. It's available, in its entirety, as an online stream. They are encouraging anybody who wants to embed it in a Web site to do so.
If you're a fan, you've already hit play. If not, I'll just say that the Eno-produced Talking Heads albums (More Songs About Buildings and Food, Fear of Music, and Remain in Light) are indisputably the band's best work. I'll add that I've followed Byrne's career since he left the Heads and believe that his solo records--particularly his last, Grown Backwards, and 1994's self-titled record--are chronically underrated by the powers that recommend.
So put on some headphones and try it. If you like it, buy it. Or go see Byrne (without Eno, alas) on tour.
Additional note: Earlier Tuesday, I posted about how the music industry might fight back against piracy. Attention, commenters: I never advocated for piracy, merely for the music biz to acknowledge that the problem is technically and legally unsolvable, and therefore must be routed around.