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June 17, 2008 8:00 AM PDT

Baynote ramps up offering with Collective Intelligence Platform

by Harrison Hoffman

Baynote specializes in using traffic and user data in order to tailor recommendations and generate more sales. Launched in June 2006, Baynote employs this "wisdom of the crowds" approach and provides customized reporting to large companies. Today, Baynote is launching their Collective Intelligence Platform. On top of their prior capabilities, Baynote's web software now allows for automatic email customization, featuring product recommendations, based on collected data. In addition, new features for mobile, search, and customized statistics are also included in this release.



Personalized recommendations are something that has been wildly successful for sites like Amazon and Netflix in the past, however their respective systems have been highly tuned to their specific markets. Baynote hopes to provide a system that can be implemented across a variety of scenarios.

Baynote's target markets are large online retailers, enterprise, and media, but I would love to see a service like this float down to small and independent businesses. Baynote's platform covers a broad range of potential points of sale and the reach of their statistics, testing, and reporting components is extensive. It is not a new idea that we can use social recommendations to leverage the revenue potential in the long tail, however it's always good to see advances in this area.

Update: Changed to more accurately reflect target markets and launch date.

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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by johnsonmarris July 6, 2008 10:42 PM PDT
If they can help, they will help themselves first. Do some hard research work yourself, do NOT trust these kind of companies.
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About The Web Services Report

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. The Web Services Report covers news, opinions, and analysis on Web-based software from Microsoft, Google, Yahoo, and countless other companies in this rapidly expanding space. Hoffman currently attends the University of Miami, where he studies business and computer science.

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