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January 23, 2008 10:43 PM PST

Digg cracks down on group voting

by Harrison Hoffman
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Social news site Digg launched on Wednesday night a new algorithm to try to prevent groups from gaming the system.

The update effectively punishes people who vote in groups to promote certain stories. The result of the update is that stories that reach the homepage will need to be "dugg" by a diverse group of people.

"Digg's promotional algorithm ensures that the most popular content dugg by a diverse, unique group of diggers reaches the home page," Digg founder Kevin Rose said in a blog. "Our goal is to give each person a fair chance of getting their submission promoted to the home page."

He goes on to say that as a result of the new algorithm, it will not be uncommon to see stories with more than 100 diggs still in the "upcoming" section. As I am writing this, there are three stories in the upcoming section with more than 150 diggs, the most popular standing at 155.

(Credit: Digg)

This is supposedly evidence of the new algorithm at work, but I can't help but think that it must be disheartening for the submitters. The other side of the coin is that Digg's top submitters do wield a good deal of power and often receive a lot of diggs just because of who they are; that's not to say they didn't deserve to get to that point in the first place. The top submitters are in this position because they consistently submit great content.

This update will certainly give the little guys a better chance at getting a story on the front page, but it may anger some of the longtime users.

If the top stories are going to be read by a very diverse group of people, then it is important that they are determined by a diverse group of people. The truth is, however, that a lot of the content on Digg has been determined by groups of hardcore users, and this update may render some of their actions ineffective.

On the whole, I think it's important to stop gaming on Digg, and this is a really good way to do that. I'm sure that a good deal of thought was put into these changes and that Digg would not want to mess with a winning formula without careful consideration.

However, as we have seen in the past and as we are starting to see now, Digg fans are very vocal when they don't like something. Digg could have another great uprising on its hands if the new algorithm does not show any apparent benefits to the community.

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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by JimmyTonic January 23, 2008 11:59 PM PST
Turns out the algorithm contains just two lines of code.

I can type it out right here:

IF group == "Ron Paul Supporter":
Deny Digg;
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by romamathur January 24, 2008 2:45 AM PST
This is not going to work, know also digg member are asking for there vote on Im's friend list....digg algorithem can't stop this anyway, know digg is not a good place to read any of its stuff...people are still making there crap stroy to front page by the help of there IM's friend list.

"As I am writing this, there are three stories in the upcoming section with over 150 diggs, the most popular standing at 155." I think they might hit these story with lots of digg with three Im's friend list....

Beware digg people are agin going to do planning to fool you.They are going to make strong plan to promote there stuff.

Know digg is not good place to advertise with....if they had some strong fundamentals to stop those froud, then I will think to advertise with digg.
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by spiffy1001 January 24, 2008 11:21 AM PST
Agreed JimmyTonic, this was put in place to stop Ron Paul supporters from boring the rest of us with a never gonna happen candidate for President. Good move.
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About The Web Services Report

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. The Web Services Report covers news, opinions, and analysis on Web-based software from Microsoft, Google, Yahoo, and countless other companies in this rapidly expanding space. Hoffman currently attends the University of Miami, where he studies business and computer science.

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