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November 27, 2007 3:10 PM PST

Brightcove.tv pulls plug on user-generated video

by Harrison Hoffman
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Update at 6:10 a.m. Wednesday: Specific information about when uploads will cease has been added.

Online video company Brightcove has decided to pull itself out of the user-generated content race dominated by YouTube.

Brightcove CEO Jeremy Allaire said Tuesday in a blog post that the company will pull the plug on the user-submitted video portion of Brightcove.tv. As of December 18, the company will no longer upload user-generated video.

In the future, the site will serve only as a place for Brightcove to host the professional videos that it collaborates on with businesses.

I had personally never viewed Brightcove as a hot spot for user-submitted content, but rather as more of a solution for businesses. I think its decision is a good move for Brightcove and will help it to focus on its efforts and partnerships with companies. Since Brightcove never really established a strong user base for consumer-submitted content, the real value in its service lies in customized, Web-based video for businesses.

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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About The Web Services Report

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. The Web Services Report covers news, opinions, and analysis on Web-based software from Microsoft, Google, Yahoo, and countless other companies in this rapidly expanding space. Hoffman currently attends the University of Miami, where he studies business and computer science.

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