• On TechRepublic: Windows 7: Slower to boot than Vista?
July 31, 2007 12:52 PM PDT

Avenue A/Razorfish announces SiLC search engine optimization tool

by Harrison Hoffman

I got a chance to sit down with William Flaiz, VP of SEO and Web Analytics at Avenue A/Razorfish today at ad:tech Chicago to talk about its new search engine optimization technology. For those of you who don't know, Avenue A/Razorfish builds Web sites and designs digital marketing programs and has done work for a ton of companies including XM Satellite Radio and Dell. Their parent company, aQuantive, was recently acquired by Microsoft, so Avenue A/Razorfish will soon be part of the Microsoft family, as soon as that deal closes.

Today, Avenue A/Razorfish is announcing SiLC (Super-intelligent Link Crawler), an SEO tool that crawls Web sites, evaluates how well they perform and makes suggestions for improvements. It examines elements of a Web site and makes sure that search engines can crawl them properly. They have actually been testing this tool with a few different clients for the past few months. The client that we talked about was U.S. News and World Report. In just two months of work with Avenue A/Razorfish's tool, U.S. News and World Report's organic visits from Google increased by 45 percent, compared with its stats from 2006.

I know what your next question is: "Where can I find this tool to try it out on my site?" Well, that's the downside of this announcement. SiLC will remain a proprietary tool for Avenue A/Razorfish, so unless you are working directly with it as one of its clients, this tool is unavailable to you.

This decision is understandable though, since this is just another added benefit of going with them for Web design and optimization. That said, if they were to release this to the public, I think that it would be immensely popular. Who wouldn't want a 45 percent boost in visits from Google to their site? I know that Avenue A/Razorfish isn't in the business of providing their tools to the general public, but it would be really nice if they could work out a revenue model to make it happen.

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
Recent posts from The Web Services Report
Twitter begins testing new tweet notifications
Hulu adds episode release schedule
Foo Fighters playing live concert on Facebook
Pandora now shares with Facebook, Twitter
Glue adds game dynamic, suggestion stream, profiles
Google Maps' appearance takes new direction
SF's BART rewards Foursquare check-ins
Tracked.com serves up details on companies, people
Add a Comment (Log in or register) (4 Comments)
  • prev
  • 1
  • next
by Manilavanilla April 2, 2008 8:12 AM PDT
Well the search engine does only one thing...to Search no need to optimized

http://www.Traffic2Sales.net?ref=wcgc Did you know that 66% of visitors abandon a purchase? Convert your leaving visitors into paying customers with this unique solution. No up-front or monthly fees, 100% performance pay. http://www.Traffic2Sales.net?ref=wcgc Click to Visit
Reply to this comment
by Custom_Web_Design January 27, 2009 2:40 AM PST
I didn;t use this tool before however i am pretty sure, Tools for SEO makes stuff bit easier that what they are.
http://www.rapidvectorseo.com
http://www.rapidvectorseo.com/SEO-Services.html
http://www.rapidvectorseo.com/Link-Popularity-Programs.html
http://www.rapidvectorseo.com/Pay-Per-Click-Management.html
Reply to this comment
by Custom_Web_Design January 27, 2009 2:41 AM PST
I didn;t use this tool before however i am pretty sure, Tools for SEO makes stuff bit easier that what they are.
<a href="http://www.rapidvectorseo.com">SEO</a>
<a href="http://www.rapidvectorseo.com/SEO-Services.html">Search Engine Optimization</a>
Reply to this comment
by Custom_Web_Design January 27, 2009 2:44 AM PST
I didn;t use this tool before however i am pretty sure, Tools for SEO makes stuff bit easier that what they are.
[URL=http://www.rapidvectorseo.com]SEO[/URL]
[URL=http://www.rapidvectorseo.com/SEO-Services.html]Search Engine Optimization[/URL]
Reply to this comment
(4 Comments)
  • prev
  • 1
  • next
advertisement

After 5 years, Firefox faces new challenges

Mozilla helped reshape the Web since releasing Firefox 1.0 five years ago. Now it's got a reawakened Microsoft and Google Chrome to reckon with.

There's a map for that: GPS or smartphone?

Almost every handset comes with mapping software these days, but standalone GPS devices are becoming more affordable than ever.

advertisement

About The Web Services Report

Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. The Web Services Report covers news, opinions, and analysis on Web-based software from Microsoft, Google, Yahoo, and countless other companies in this rapidly expanding space. Hoffman currently attends the University of Miami, where he studies business and computer science.

Send Harrison an e-mail.
Follow Harrison on Twitter.
He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure

Add this feed to your online news reader

The Web Services Report topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right