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June 19, 2007 9:36 AM PDT

Taking bets on the future standard for hard drives

by Michael Kanellos

Patterned media and heat assisted. Those are fightin' words in the hard drive industry.

Patterned media technology, actively promoted by Hitachi Global Storage Technologies, stores data in tiny bits laid down in a platter in an intricate pattern. The bits are separated by each other to prevent data corruption. By contrast, in heat assist drives, championed by Seagate Technologies, a bit gets heated to a few hundred degrees Celsius, gets imprinted with data, and then cools down. (We wrote an early story on the debate here.)

Both technologies will allow hard drives to store more data than they do now, and both will ultimately be incorporated into drives fifteen or so years from now.

But which one will hit first? Patterned media, speculated Joel Weiss, president of the International Disk Drive, Equipment and Materials Association (IDEMA), the disk drive industry association during a meeting this week. The patterns on patterned media drives will be made with lithography systems. The chip industry buys lithography systems too. Thus, there should be a market for equipment for making patterned media drives.

By contrast, not a lot of other companies or industries need tiny lasers to heat microscopic pinpricks to hundreds of degrees. As a result, equipment makers aren't exactly going to be rushing into to produce machines to help out hard drive makers, which are chronically strapped for cash. The heating/cooling process is also a really tough engineering challenge. IBM had a prototype memory called millipede that worked in a similar way. You don't hear a lot about it these days.

Interestingly, before Weiss headed up IDEMA, he worked at Seagate. Others have said otherwise. Jim Porter, an analyst with Disk/Trends and a fixture in the industry, has said heat assisted might come first.

Drives with either pattered media or heat assisted technology will likely hit the market around 2012 or 2015. By then, conventional drives will hold about 500 megabits to 1 terabit of data per square inch.

"We will know by 2011 which way it will go," Weiss said.

Weiss further added that moving to either patterned media or heat assisted technology will be a bear. Seagate started working on perpendicular recording drives in 1999 and it took six years for them to finally to come out. "That was easy compared to what is coming next," he said.

Weiss further added that the oft-heralded battle between flash and hard drives in notebooks is still far in the future. Dell sells a flash hard drive as an option on notebooks. It costs $549 extra and only holds 32GB. That wouldn't even hold Microsoft Vista.

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Add a Comment (Log in or register)
Heat-assisted magnetic recording isn't all new
by Peter N. Glaskowsky June 19, 2007 11:06 AM PDT
Heat-assisted magnetic recording (HAMR) has its roots in the magneto-
optical drives of the 1980s and 1990s. Both approaches use a magnetic
material that must be heated above room temperature to change its magnetic
polarity.

Magneto-optical drives used a laser with two power settings-- high power to
heat the disk surface for writing, and low power for reading. HAMR drives will
likely read data magnetically, and may use lasers or other methods to heat
the disk surface such as electrical or RF sources. HAMR drives may also
dispense with the need for a separate erase operation, which limited the
performance of magneto-optical drives.

Finally, this piece implies that heat-assisted recording and patterned media
are mutually exclusive. However, it's likely that these techniques will
eventually be used together.

. png
Reply to this comment
Heat-assisted magnetic recording isn't all new
by Peter N. Glaskowsky June 19, 2007 11:06 AM PDT
Heat-assisted magnetic recording (HAMR) has its roots in the magneto-
optical drives of the 1980s and 1990s. Both approaches use a magnetic
material that must be heated above room temperature to change its magnetic
polarity.

Magneto-optical drives used a laser with two power settings-- high power to
heat the disk surface for writing, and low power for reading. HAMR drives will
likely read data magnetically, and may use lasers or other methods to heat
the disk surface such as electrical or RF sources. HAMR drives may also
dispense with the need for a separate erase operation, which limited the
performance of magneto-optical drives.

Finally, this piece implies that heat-assisted recording and patterned media
are mutually exclusive. However, it's likely that these techniques will
eventually be used together.

. png
Reply to this comment
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About Speeds and Feeds

Silicon Valley-based computer architect and chip analyst Peter N. Glaskowsky attends a variety of industry conferences throughout the year to meet with industry thought leaders and dig into the future of computing technology. In Speeds and Feeds, he analyzes trends in system architecture and interface design, as well as market and political pressures surrounding those trends. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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