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May 6, 2009 3:30 PM PDT

Early analysis of Amazon's Kindle DX: Overview

by Peter Glaskowsky
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As expected, Amazon rolled out its new large-screen e-book reader, the Kindle DX. See Caroline McCarthy's coverage of the announcement here on CNET: "Amazon's big-screen Kindle DX makes its debut." I've spent much of the day reviewing the available information, and here are my first thoughts on the announcement.

Inevitably, the DX isn't exactly what I expected when I wrote my predictions earlier this week ("What to expect from Amazon and Apple"), but I got most of the major points right.

Kindle 2 and Kindle DX side by side

The new Kindle DX is larger than the Kindle 2 with over twice the screen resolution.

(Credit: Amazon.com, Inc.)

Here are the basic facts:

It's 7.2" wide and 10.4" tall, just a little smaller than I expected. With so many things in our lives adapted to the size of a standard 8.5" x 11" sheet of paper, it seems to me that would have been a better target for the DX. (Internationally, A4 paper serves the same purpose at 8.3 x 11.7 inches, so perhaps 8.3 x 11.0 inches would have been a good compromise.)

The DX's monochrome E Ink display is much smaller than I was hoping for, only 9.7" diagonal. Like the original Kindle, much of the space on the front of the unit is occupied by page-turning buttons and a physical keyboard.

The screen has 1,200 x 824 pixels, about the number on the LCD of a 12" Dell Latitude E4200 laptop, so the Kindle DX's linear resolution is significantly higher than that of most notebook displays. However, it's about 10% lower than that of the 6" E Ink display on the Kindle 2 (150 dpi vs. 167 dpi).

As Amazon says, the DX's display is about 2.5 times larger than the Kindle 2's screen. But that's in square inches. In pixels, it's only 50% taller and 37% wider.

That's a key point, I think, because of the markets Amazon says the DX was developed for: newspapers and textbooks. I'll deal with these topics in two subsequent posts ("Early analysis of Amazon's Kindle DX: E-news" and "Early analysis of Amazon's Kindle DX: E-textbooks").

The Kindle DX does have a few unique advantages over the earlier Kindles. It supports rotation, providing a landscape display mode, a feature long available on Sony's Reader. Also like the Sony Reader, the DX has PDF support. On the Reader, PDF documents support zooming to a certain point, but even when zoomed in all the way in landscape mode, illustrations in PDFs of technical books are often unreadable. I expect the same will be true of the Kindle DX.

Oddly, Amazon isn't retrofitting these features to the Kindle 2. The Kindle 2 may lack the position sensor that makes rotation automatic on the Kindle DX, but it could still allow manual rotation. PDF support should be even easier to add.

Perhaps Amazon is holding these features back from the Kindle 2 to promote sales of the DX, but if so, I think that's extremely short-sighted.

Although it isn't particularly a Kindle DX feature, I'll mention something disappointing that I came across while browsing through Amazon's Kindle pages just now. Since the Kindle was launched, users have been able to email documents in various formats such as Word, HTML, PDF, and JPEG to their Kindles to name@kindle.com, where they go through an Amazon server that converts them, if necessary, into a Kindle-friendly format and downloads them automatically to the user's Kindle.

The fee for this super-convenient conversion and download service was ten cents per document. But now, Amazon charges $0.15 per megabyte, rounded up to the next megabyte. For PDF files and image-rich Word documents that exceed a megabyte in size-- a common situation-- the cost of this convenience has tripled or worse. Fortunately, Amazon still supports the "name@free.kindle.com" method, which results in the converted documents showing up in the user's email, from where they can be manually moved to the Kindle via USB.

I'm surprised that Amazon didn't equip the DX with an improved web browser. As far as I can tell, the DX has the same browser as the Kindle 2. It's still called "experimental," at least. The screen size of the Kindle 2 (800 x 600 pixels) is a little on the small side for effective web browsing, but the Kindle DX's screen is big enough to display almost any web page, especially in landscape mode.

Now, I'll move on to the two new markets for which the Kindle DX was developed. See "Early analysis of Amazon's Kindle DX: E-news" and "Early analysis of Amazon's Kindle DX: E-textbooks".

Peter N. Glaskowsky is a computer architect in Silicon Valley and a technology analyst for the Envisioneering Group. He has designed chip- and board-level products in the defense and computer industries, managed design teams, and served as editor in chief of the industry newsletter "Microprocessor Report." He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
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by gmdspider May 6, 2009 6:31 PM PDT
a bit of math....8.5" x 11" with 1" margins (which are the margins most things use, default settings on most word processing software, etc.) is 6.5" x 9" of actual readable area. Strangely enough, this is smaller than the 7.2" x 10.4" tall display! Gasp! They didn't make a display that has 1" on each side of wasted space for useless margins.....Dude, you sort of missed the point on this one.
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by Peter N. Glaskowsky May 6, 2009 10:13 PM PDT
First, the Kindle DX doesn't have a 7.2" x 10.4" display. That's the size of the whole device. Didn't you see where I said the display is 9.7" diagonal? Amazon hasn't given the dimensions of the display, but at 150 dpi, it should be 5.5" x 8".

So look, I'm sorry, but the rest of your argument is kinda pointless.

But c'mon, one-inch margins are rather artificial anyway. You don't see one-inch margins in magazines.

Go look, I'll wait.

Okay, see?

And when a display has around 10% the linear resolution-- that is, 1% as many pixels over a full page-- you can't afford to give up any area.

Since people are used to carrying around documents on 8.5" x 11" paper-- and, sometimes, three-ring binders to hold them that are considerably larger-- I think Amazon should have made the Kindle 2 larger and given it a bigger display.
by weskaggs May 6, 2009 11:07 PM PDT
I've just looked through two dozen news stories to find the one piece of information I really wanted to know, which is the screen resolution, and you're the only person so far who has mentioned it. Kudos.

-- Bill
Reply to this comment
by Peter N. Glaskowsky May 6, 2009 11:24 PM PDT
It's documented on the Kindle DX page at Amazon, along with other useful things you may wish to know:

http://www.amazon.com/dp/B0015TCML0

. png
by paul613 May 7, 2009 6:20 AM PDT
"As Amazon says, the DX's display is about 2.5 times larger than the Kindle 2's screen. But that's in square inches. In pixels, it's only 50% taller and 37% wider."

In other words, the DX has twice as many pixels as the Kindle 2 (1.5x1.37=2.0). That's like going from a QVGA smart phone (320x240) to one in the iPhone class (320x480). Not bad at all.
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by gmdspider May 7, 2009 7:51 AM PDT
you are correct on the size, 5.5 x 8". The point I'm making is that the readable area is what counts, which is much less than the outer size of a sheet of paper which is what you compare to. It is aimed at supporting documents, which it is well suited to do. It will not render color glossy images like a magazine, but neither can an AMLCD.
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by Peter N. Glaskowsky May 7, 2009 11:14 AM PDT
Yes, the readable area on the Kindle DX is much smaller than that of a sheet of letter paper. It's also far lower resolution and contrast than printed documents, and it's monochrome only with just 16 levels of gray scale. So obviously it can't provide the same reading experience as newspapers or textbooks. I wouldn't call that "well suited," even if it is the best we can do right now in a super low-power display.

I'm not sure what you mean about an AMLCD not being able to render color glossy images. That's what they do best, isn't it? And high-resolution LCDs are manufactured all the time; the Sony Ericsson XPERIA X1 has a 311-dpi LCD, which gives twice the linear resolution and four times as many pixels per unit area as the Kindles. Plus color!
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About Speeds and Feeds

Silicon Valley-based computer architect and chip analyst Peter N. Glaskowsky attends a variety of industry conferences throughout the year to meet with industry thought leaders and dig into the future of computing technology. In Speeds and Feeds, he analyzes trends in system architecture and interface design, as well as market and political pressures surrounding those trends. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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