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September 17, 2008 5:01 AM PDT

Crazy for a dog? Call FLEXPETZ

by Peter Glaskowsky
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I'm not sure what to make of it, but FLEXPETZ.com claims to offer pet dogs for rent on a daily basis-- at prices so high you'd have to be crazy to do it.

I heard about the site through a mention on a local TV news broadcast. It seemed like such a crazy idea I just had to go look.

FLEXPETZ logo

Now that I've seen it, I'm tempted to assume it's just another hoax website, like PuppyBeef.com. In fact, it could very well be from the same people, because it's just as exploitative.

If so, the FLEXPETZ website is unusually professional for a hoax. Key elements don't work at all, like the registration system, but otherwise it looks legitimate.

There's nothing about FLEXPETZ here on CNET, but various news stories and blog posts on the Internet suggest the site has been around since 2007. There's no clear indication of whether it's completely legitimate, or ever was, but it doesn't seem to be a hoax.

Offering pet animals for rent isn't inherently immoral, at least in my opinion. It's pretty much equivalent to other businesses that raise performing animals for use in TV shows, and probably better than circuses, since the dogs offered by FLEXPETZ have to be happy and well-adjusted in order to be commercially valuable.

The potential for abuse is large enough to be unacceptable, though. If a dog becomes too old to rent out, would it be retired to private ownership, ideally by some company employee who has formed an attachment with the animal-- or would it be put down? I wouldn't have any confidence that any pet-rental company would do the right thing.

But I think the actual purpose of FLEXPETZ is to exploit its customers. Look at the fees the company charges:

$150 to new members for an in-home orientation
$99 as an administrative fee for each year of membership
$99 (or $99.95; both numbers appear on the site) as a monthly membership fee
$45 per day as a rental fee, with a four-day minimum per month

These fees add up quickly. The first-year cost would be at least $3,597 for the minimum fees alone. Rent a dog seven days a month and you're looking at $5,217.

From the other perspective, the company could make more than $22,000 each year from each dog. An office staffed with just a few workers could provide a good environment for a couple of dozen animals, so it could, in theory, be a real business.

But only if the company can find enough customers with a lot of money and very little moral sense.

I don't think that's going to happen.

Peter N. Glaskowsky is a computer architect in Silicon Valley and a technology analyst for the Envisioneering Group. He has designed chip- and board-level products in the defense and computer industries, managed design teams, and served as editor in chief of the industry newsletter "Microprocessor Report." He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
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by Phil-IT September 17, 2008 9:04 AM PDT
Shuts down.
http://petsitusa.com/blog/?p=1307
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by Peter N. Glaskowsky September 17, 2008 10:05 AM PDT
Thanks for the link.

I saw some other articles yesterday implying the company had shut down, but there were also some articles implying that wasn't necessarily the case, so I went ahead with this post.

A comment to the PetsitUSA post you linked, apparently from FLEXPETZ itself, says the company isn't shutting down after all. It appears to be repositioning itself as a sort of "try before you buy" pet adoption agency-- still a very expensive one, though. Whether that's enough of a change to address all the potential concerns one might have about this kind of business, we'll have to wait and see.

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by MaynardClark October 1, 2008 2:41 PM PDT
How truly cruel to the 'rented' nonhuman person.
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Silicon Valley-based computer architect and chip analyst Peter N. Glaskowsky attends a variety of industry conferences throughout the year to meet with industry thought leaders and dig into the future of computing technology. In Speeds and Feeds, he analyzes trends in system architecture and interface design, as well as market and political pressures surrounding those trends. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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