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June 19, 2008 4:38 PM PDT

Who are you gonna believe? Todd Sullivan or your lyin' eyes?

by The Macalope
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Now, dear readers, you know why the Macalope drinks.

Todd starts by rightly dinging the horny one for failing to note that he did say Jobs did not actually go so far as to literally say iPhone purchasers were suckers, even though Todd put it in quotes. So the Macalope will agree he shouldn't have bothered making an issue of that particular point.

The rest, however, is like getting sprayed in the face with a bottle full of carbonated stupid.

1st iPhone came out and was priced for purchasers at $499. New iPhone comes out and I can buy it at $199. In Macland this is more expensive...

Here is where he plays with facts. The phone IS $300 cheaper.

You're right, again, Todd. The iPhone 3G is cheaper... assuming you don't want to actually use it. As a paperweight, it is $300 cheaper.

[Commenter colonelpanic points out that Todd is calculating off a different base by going back to the iPhone's original price, so his number don't jibe with Gizmodo's or the Macalope's. Some of this may be confusion over the Macalope's use of "original iPhone" to mean the original hardware at the May 2008 price. The Macalope has already conceded that the price drop from the iPhone's launch price to the price as of three weeks ago was necessary to stay competitive, the point is that Steve Jobs effectively announced no real price drop at WWDC, contrary to Sullivan's posts of last Monday. Todd's trying to reset the goal posts to justify his contention that the iPhone 3G is "cheaper". Sure, it's cheaper than it was last July, but it's not cheaper than it was three weeks ago.]

But depending on your data usage plan with AT&T, you may end up spending about the same or $100 or so more AFTER TWO YEARS.

No, not "may", "will". The data plan for the 3G starts at $10 more. You must buy a data plan to use the phone. OK, if you use no SMS, the Macalope supposes you don't have a charge there, but even without that it's still $40 more expensive after two years than the original iPhone.

If you are not a heavy text user, the phone and its plan are CHEAPER.

Wrong, wrong, wrong. It's still $40 more. The math is not that hard here, Todd. Read Gizmodo's chart.

Or, better yet, please, for the love of God, just stop writing about the iPhone.

Todd would have you ignore the total cost of the iPhone and focus solely on what you shell out to get the device in your hand. Who makes decisions like this? The Macalope can only imagine what life is like at the Sullivan house.

"Dad, can I get a zeppelin?"

"A zeppelin? I don't know. Sounds expensive. How much is it?"

"It's free! [With a $6,000 per month payment for five years. Some restrictions may apply. Void where prohibited by law. Adjustable rate loan, monthly payment may fluctuate as high as $9 bazillion.]"

"Free?! Well, sure, honey! Have fun! And watch out for cell towers! Ha-ha! Kids!"

(See, that was all obviously ironic as opposed to not obviously ironic, so... oh, never mind.)

Also Mac, what about the 1/4 to 1/3 of iPhones purchased that are eventually unlocked? Aren't they stunningly cheaper, or are we just ignoring them because they do not fit our argument?

Actually, those would be cheaper, obviously... if you can actually get out of the door with one without being tasered by AT&T's jack-booted thugs. See, Todd, AT&T has wised up and will be forcing customers to activate their phones before leaving the store.

Got it? You won't be able to leave the store without a contract. A two-year contract. One you must pay for. Contractually. For two years. With money.

Sure, some are still going to "fall off of a truck" in the Bronx every now and again and it might be possible to still get phones out of the store without a contract in other countries -- all of which have different hardware and plan prices which the Macalope won't go into because we're just talking about the U.S. here -- but if you are buying an iPhone 3G from Apple or AT&T in the U.S. it will be more expensive than its predecessor.

It's like beating your antlers against a brick wall.

Mythical beast and rumormonger extraordinaire, the Macalope writes about all things Apple for the CNET Blog Network. Read more at The Macalope: An Apple blog. He is not an employee of CNET. Disclosure.

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Ditto
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by ripragged June 19, 2008 5:14 PM PDT
Todd Sullivan still exists? Wow. I went over to the post. I read it. He does still exist. Over in the dimension where the down payment is the price and monthly bills don't exist.

You have to admit it's a weird situation, though. Todd is the one doing marketing for Apple [AAPL], while Mr. 'Lope is pointing out the fallacy of the reduced price. All this time the "Apple Fans" are being ridiculed for pointing out that Apple's marketing based on price is misleading.

As a general rule, I prefer straight up ad hominem attacks (with scatological references as frequently as possible) to irony, but this is ironic. Also it appears that Mr. Sullivan may have brownish matter in the place where his greyish matter should be stored.

There. Balance is restored.
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by iantpotter June 19, 2008 5:27 PM PDT
Dear Macalope,
I find your insightful posts enlightening and entertaining, but you really do cheapen yourself by fencing with nobodies. Todd Sullivan, by wallowing in ignorance and stubbornness, has cemented himself as a professionally irrelevant voice. He is strictly smalltime and not worth discussing.
Reply to this comment
by Macalope June 19, 2008 5:30 PM PDT
Sullivan has written for... well, actually, the Macalope forgets where his brain pan drippings have been featured. And he doesn't feel like looking it up. One of those stock sites that claim to be reputable. If it weren't for that, you'd be 100% correct.
Reply to this comment
by ripragged June 19, 2008 5:37 PM PDT
In Mr. Lope's defense, sometimes the pleasurable sensation on the foot (or hoof) is motivation enough to kick something or someone.
Reply to this comment
by colonelpanic June 19, 2008 5:43 PM PDT
Macalope, slight miscalculation in your article. $10 more per month over 2 years is $240; hence, if there is a $300 difference between the old and new phones, the new is still $60 cheaper.

The referenced Gizmodo chart shows a difference of $200 between the old and new phones; hence, the new phone is $40 more than the old.

Enough "hence's"?

That doesn't change how asinine Sullivan is, but does need clarification.
Reply to this comment
by JuliaDuncan June 22, 2008 1:01 PM PDT
You missed the SMS costs. The plan will no longer include 200 SMS messages--to get that you have to pay another $5 per month, or $120 over 2 years.
by Alieno June 19, 2008 9:35 PM PDT
40$ more for 2 years of 3G service as opposed to EDGE service looks like a good bargain to me, though.
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by eurobubba June 20, 2008 12:18 AM PDT
I so totally want a Zeppelin!
Reply to this comment
by Yodarick June 20, 2008 7:16 AM PDT
After reading this and having a good nights sleep I awoke today with the thought.
"Why are we wasting such valuable words on Mr. Todd"?
There was a time when his drivel resided on the Seeking Alpha site but he is long gone from there, perhaps in part by having feces continually thrown at him, perhaps just for self preservation. Mr. Todd does not know diddlely squat about anything and I mean anything, the cavity in head that in most humans contains grey matter, contains that stuff that was thrown at him.
Sir Lope, your finely honed intellect is worthy of much bigger prey than Todd who?
Why waste the time?
Just my morning thoughts from my cabin in the rain forest.
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by walter.dufresne June 20, 2008 8:35 AM PDT
Us Chinese-slippered thugs resent all the publicity garnered by our jack-boot-wearing cousins. We demand equal time.
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by McBlayde June 20, 2008 2:31 PM PDT
People are saying that Todd Sullivan isn't worth the effort. I say that anything that prompts a Macalope response is a good thing. Always entertaining.
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by ripragged June 20, 2008 3:23 PM PDT
Weird. Over to the Todd thingy folks are saying he's a dork, too.
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by chipotlecoyote June 23, 2008 11:17 AM PDT
I admit this seems a little disingenuous on both sides, Macalope -- "the iPhone is now more expensive because the data plans cost you more" is true in a sense, but it's true in roughly the same sense that the "real price" of the first-gen iPhone at release was around $2000 ($500 or $600 purchase price, plus $60 a month for two years). But that's just not the way people think about buying cell phones -- nor is it the way they buy landline phones, satellite radio, DVRs, condos with homeowner association fees, or anything else that uses the model of "buy the device, then pay for ongoing service indefinitely." We don't treat them like car payments or mortgage payments, because they're not: that first-gen iPhone was not $2000, it was $600 with an ongoing service charge. You aren't paying off the phone with the contract, you're paying for phone service with it. You determine if you can afford the up-front purchase cost, and if you can afford the ongoing service charge. They're two separate considerations.

One can argue about subsidies and contract lock-ins all one wants, but when somebody goes off to buy an iPhone at the store of their choice, they're going to hand the guy behind the counter $200 or $300 plus tax, and they're going to walk out with a phone. That you are indeed going to be paying a few Venti Frappuccinos more per month for ongoing service compared to the older iPhone does not make the new one more expensive -- it makes the phone service more expensive. This may sound like a subtle distinction, but it makes the dynamics of the purchasing consideration different.
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About The Macalope: An Apple blog

Born of the earth, forged in fire, the Macalope was branded "nonstandard" and "proprietary" by the IT world and considered a freak of nature. Part man, part Mac, and part antelope, the Macalope set forth on a quest to save his beloved platform. Long-eclipsed by his more prodigious cousin, the jackalope (they breed like rabbits, you know), the Macalope's time has come. Apple news and rumormonger extraordinaire, the Macalope provides a uniquely polymorphic approach. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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