Big deal.

The Macalope is in general agreement with Jupiter Research's David Card that today's announcement of hot four-way action between MySpace, Sony BMG, Universal and Warner could be huge. The reason, of course, is because the kids love the MySpace. There are also a lot of details missing and there's plenty of room for them to screw this up, as is frequently their wont.

But the horny one had to chuckle at the press release on Warner's web site:

"MySpace Music" Empowers Artists and Consumers Globally With Unprecedented Digital Music Service and E-Commerce Platform

New Company to Leverage 30 Million Unique MySpace Music Traffic to Activate Monetization Around Music Content

Boy, they really know how to talk to their customers, don't they? The Macalope doesn't know about MySpace users, but when he hears that there's a new service that "empowers" "content" "monetization" through "e-commerce", he just wants to rush right out and cut himself off a slice of that!

The Macalope realizes press releases are not really directed at customers, but they do get put into news reports that customers read. You'd never see a press release from Apple like that. Maybe that's one of the reasons why Apple's the number one music retailer in the U.S.

[ripragged]

That's the thing that keeps my fanboyhood intact. All the other companies use impersonal corporate buzzwords to describe customers (monetization, consumers) and users (content). Apple calls us customers and users. It's just one more of the myriad meaningless little details that Apple gets right.

Here's a little thing, too. If you roll your pointer over the iTunes mini player, the scroll wheel adjusts the volume on the player. You don't have to click it, just roll it over. Tiny, meaningless detail? Insignificant feature? Yup. Pile enough of those up and you get the difference between OS X and Windows.

I don't believe I've ever read the term "monetization" in an Apple PR.

I like KoolAid®.

[the_thoughtful_blogger]

It seems that Apple is taking yet another small step in its quest to take over the world. I'm not really sure yet whether thats a good or a bad thing, but, regardless, the tidal wave is already coming!

http://thethoughtfulblogger.blogspot.com/2008/04/in-year-2021.html

[grovberg]

"The reason, of course, is because the kids love the MySpace."

The kids USED to love the MySpace. But now that's it's used almost entirely as a marketing tool, a lot of kids are jumping ship and fast. It'll be awhile before it has any real impact on the numbers, but the decline has definitely begun.