Capturing the excitement

It's all over but the shouting and it looks like Apple's hit another home run. No Beatles, but Apple did announce:

• Roll-your-own ringtones for 99 cents.
• The "fat" nano, a squarish nano with coverflow and video. 4 GB for $149, 8 GB for $199.
• Higher capacity "classic" iPods. 80 GB for $249 and 160 GB for $349.
• The new iPod Touch, which is basically an iPhone without the phone. $299 for 8 GB and $399 for 16 GB. Coming in a couple of weeks.
• A version of the iTunes Store for both the iPod Touch and the iPhone.
• The ability to buy songs from the iPod Touch and the iPhone at Starbucks stores.
• The 8 GB iPhone is now $399.

The Macalope hates to rub it in (no, not really), but it's worth repeating this:

"If it brings out a product that doesn't capture the excitement . . . I wonder if people will be disappointed because it doesn't come up to the levels of what's expected," Enderle said.

Oh, Rob. Don't you ever get tired of being wrong?