August 30, 2008 7:50 AM PDT

RETURN

by The Macalope
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Queue up your "all good things" clichés, dear readers, because the end of August brings an end to the Macalope's time at CNET. It's been a great run, if something of an odd relationship. She: long-time serious Internet news source. He: short-time mythical creature with a flair for the dramatic. Can they live in a small Manhattan apartment together?!

The answer appears to be "for a while". It's not so much that there isn't still love, it's just that we've grown apart. CNET has undergone some substantial changes since the Macalope's arrival, particularly having been acquired by CBS. The Macalope distinctly remembers saying to himself in the shower one morning "Is CBS one of the good giant media conglomerates or one of the bad ones? Does accepting money from a company whose logo looks like the Eye of Sauron present any ethical dilemmas? How many CSIs does the world need, anyway? Ooh, look, peppermint fur shampoo!"

To be perfectly clear, CNET is the one that's decided to move on with its life. But it's an amicable breakup (for the curious, the lack of posting recently was really due to a vacation, not a late-inning snub) and we even had a few laughs while we sipped wine and divided our CDs. "The Spin Doctors?! Ha-ha! What were we thinking?! I think this one's yours!"

Frankly, he of the antlers is surprised it didn't happen sooner. If you want to find him, he'll be back at his old digs for the time being, the place with the URL that's much easier to remember. He's also looking at "other opportunities". Don't worry about him. He always lands on his hooves.

A lot of people bemoaned the Macalope's first move here, but CNET always paid the bills and were very supportive of the horny one's somewhat unorthodox style.

So long, and thanks for all the checks.

RETURN.

Mythical beast and rumormonger extraordinaire, the Macalope writes about all things Apple for the CNET Blog Network. Read more at The Macalope: An Apple blog. He is not an employee of CNET. Disclosure.

Recent posts from The Macalope: An Apple blog
RETURN
Awwwwww, FREAK OUT!
Nick! Heath! There's a fire in the barn!
This Christmas, your company's getting an iPhone in a box
Rob Enderle be a lady tonight
Where have you gone, George Ou? A nation turns its lonely eyes to you.
If wishes were horses.
Ditto
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by Arnold Ziffel August 30, 2008 8:49 AM PDT
Sorry, Macalope, for you losing a source of revenue, but the column never looked right on cnet. Good luck

with the new old site and further endeavours.
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by iheartbeer August 30, 2008 8:50 AM PDT
I think you meant: "So long, and thanks for all the checks, suckers!"

I'm glad you're going back to your own thing. It was kinda like Congdon (who?) going to ABC (that worked out real well). CNET seemed too formal for you. Hopefully you'll be updating more frequently now that you're back to your own site.

A night of karaoke, singing Gloria Gaynor's "I will survive," should put you back in business. See you on the flip side.
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by stam66 August 30, 2008 1:43 PM PDT
Was it me? Was it that i was so lazy and only read the RSS feeds and rarely visited the C|Net home of the Macalope? Did this detract from the "page hits", that the Dvoraks of this world pursue with such vigour?

Nevertheless, as Arnie puts it in his post above, the column never looked right here. It just felt strange that mythical beasts should share dwellings with the downright mundane.

We know you'll land on your hooves and with some pleasure come visit you at your rightful domain.
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by tigermarc August 30, 2008 2:12 PM PDT
Ah... I laughed, I cried, and that was just this post!

On to greener pastures, Macalope!

Just remember you'll never truly be macalone! Or something.
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by Orenge August 30, 2008 2:55 PM PDT
Your humor mixed with good common sense and real facts made a nice counter to the mindless bullet-point spouting of so many tech bloggers.

I've changed my bookmark and my RSS back to macalope.com and look forward to whatever comes next :)
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by ripragged August 31, 2008 10:22 PM PDT
He who blogs and runs away lives to blog another day, eh?

Pffft. I'll be there, pal.
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About The Macalope: An Apple blog

Born of the earth, forged in fire, the Macalope was branded "nonstandard" and "proprietary" by the IT world and considered a freak of nature. Part man, part Mac, and part antelope, the Macalope set forth on a quest to save his beloved platform. Long-eclipsed by his more prodigious cousin, the jackalope (they breed like rabbits, you know), the Macalope's time has come. Apple news and rumormonger extraordinaire, the Macalope provides a uniquely polymorphic approach. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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