Once a month media creators from the San Francisco area gather together for the
Bay Area Media Makers Meetup. Each meeting is a new opportunity to meet a wide variety of creative people, and occasionally someone comes to the meetup with a truly inspirational idea. Wednesday night's meetup was one of those nights. Brandt Cannici has a new start-up called
Strayform that promises to offer creatives a new way to establish economic sustainability for their projects.
Strayform offers a means to "join a creation network for artists and fans, fund artists' proposals to create new media," and to take part in a distribution model that allows people to "freely download, save and share the final product." In order to participate, users submit proposal for their art--be it music, video or fine art--and solicit donations to raise the funding necessary to make the project.
It's clear that Cannici has really thought long and hard about the company he has developed, and the first iteration of the site looks quite promising. Although it looks a bit rough around the edges, Strayform is still in its infancy and Cannici is only now seeking out angel investors. When asked whether or not he plans to sell the company off, he expressed great reservations and stated that he's concerned that any new owner would destroy his original vision by adding advertisements or other implementations he doesn't care for.
I'm looking forward to exploring Strayform in greater detail in the days to come, and am eager to see what happens to the site once the money starts rolling in. Stay tuned for a more in-depth review sometime soon, but in the meantime go ahead and check out the site, submit a proposal for that project you've been kicking around in your head for a while and see for yourself whether other people think that it's such a killer idea that they are willing to put their money where their mouth is.
Josh Wolf is a journalist, an activist, and a life-long troublemaker. Having spent 226 days in jail to protect his work product, he knows first hand that a free press doesn't come cheap. He is a member of the
CNET Blog Network, and is not an employee of CNET.
Strayform is about transforming the digital media system from passively receiving some product from a middleman in closed system to being a part of the creation process working with the producer in an open system.
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- by curioman January 24, 2008 8:31 PM PST
- I produced my song, Dinosaur Town, using Strayform.
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(4 Comments)http://www.curiomusic.com/pages/music.php
And you can read all about the process here:
http://www.strayform.com/Proposal/blog.html?id=33