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August 16, 2007 9:00 AM PDT

Strayform offers platform to get you paid for your creative work

by Josh Wolf
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Once a month media creators from the San Francisco area gather together for the Bay Area Media Makers Meetup. Each meeting is a new opportunity to meet a wide variety of creative people, and occasionally someone comes to the meetup with a truly inspirational idea. Wednesday night's meetup was one of those nights. Brandt Cannici has a new start-up called Strayform that promises to offer creatives a new way to establish economic sustainability for their projects.

Strayform offers a means to "join a creation network for artists and fans, fund artists' proposals to create new media," and to take part in a distribution model that allows people to "freely download, save and share the final product." In order to participate, users submit proposal for their art--be it music, video or fine art--and solicit donations to raise the funding necessary to make the project.

It's clear that Cannici has really thought long and hard about the company he has developed, and the first iteration of the site looks quite promising. Although it looks a bit rough around the edges, Strayform is still in its infancy and Cannici is only now seeking out angel investors. When asked whether or not he plans to sell the company off, he expressed great reservations and stated that he's concerned that any new owner would destroy his original vision by adding advertisements or other implementations he doesn't care for.

I'm looking forward to exploring Strayform in greater detail in the days to come, and am eager to see what happens to the site once the money starts rolling in. Stay tuned for a more in-depth review sometime soon, but in the meantime go ahead and check out the site, submit a proposal for that project you've been kicking around in your head for a while and see for yourself whether other people think that it's such a killer idea that they are willing to put their money where their mouth is.
Josh Wolf is a journalist, an activist, and a life-long troublemaker. Having spent 226 days in jail to protect his work product, he knows first hand that a free press doesn't come cheap. He is a member of the CNET Blog Network, and is not an employee of CNET.
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Strayform - Funding New Creative Projects
by strayline August 16, 2007 9:50 AM PDT
Thank you for the positive review, but I would like to clarify on thing. Donations play no part in the system. Its like you and some friends pitching together to buy a $10 CD. Each person may put in a different amount, some may put in none at all, but if the $10 is reached the CD can be purchased.

Strayform is about transforming the digital media system from passively receiving some product from a middleman in closed system to being a part of the creation process working with the producer in an open system.
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Also may be interesting
by ruastar2 September 12, 2007 8:34 AM PDT
I found about a site called OurStage.com and put my bands music up there. Like Strayform it's a place to get the next step on music projects...you upload your stuff and the fans of the site vote on what's the best. This month we're competing for $5000 and a slot at the CMJ Music Marathon...looks like they have other stuff too.
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by curioman January 24, 2008 8:30 PM PST
I produced this song using Strayform...

<!-- Amie Street Mini Player --><embed src="http://amiestreet.com/player/amie-song.swf?songId=276675&autoplay=false&set_volume_level=100&instance_id=11SKTfmz&source_user_id=3460"type="application/x-shockwave-flash" width="200" height="110" pluginspage="http://www.macromedia.com/go/getflashplayer" swliveconnect="true" name="amiePlayer" /></embed>
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by curioman January 24, 2008 8:31 PM PST
I produced my song, Dinosaur Town, using Strayform.

http://www.curiomusic.com/pages/music.php

And you can read all about the process here:

http://www.strayform.com/Proposal/blog.html?id=33
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About Media Sphere

Josh Wolf first became interested in the power of the press after writing and distributing a screed against his high school's new dress code. Within a short time, the new dress code was abandoned, and ever since then he's been getting his hands dirty deconstructing the media every step of the way. Wolf recently became the longest-incarcerated journalist for contempt of court in U.S. history after he spent 226 days in federal prison for his refusal to cooperate. In Media sphere, Josh shares his daily insights on the developing information landscape and examines how various corporate and governmental actions effect the free press both in the United States and abroad.

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