2008 will be the year of the PlayStation 3
Even though Sony's PlayStation 3 was slow out of the gates, it has found its stride lately and performed extremely well over the past few months. And as the latest NPD numbers show, more good times are in store. But in the end, it's what's coming that matters and if you ask me, Sony has everything in place to have the best year of any console maker.
Now I know what you're thinking -- aren't I the same guy who said the chances of the PS3 winning the console war are slim? Yep. And I still believe that. But what I also said is the PS3 will probably end up in second place when this whole generation is said and done and the main reason why that's true is because of what might happen this year
Unlike the Wii and the Xbox 360, the PlayStation 3 is poised to grow at a rapid rate and finally become a major player in this generation. And although some would say that it's because of Blu-ray (and that may be part of it), the real reason is that Sony has finally woken up and realized that it needs to change its strategy, refocus its efforts and make an impact now before it's too late.
It has.
According to its most recent sales figures, NPD claims Sony shipped 280,800 units of its PlayStation 3, compared to 254,600 Xbox 360 units shipped and 432,000 shipped Wii units. And although the difference in sales figures is far more noticeable when the PS3 is compared to the Wii, these numbers suggest a shift is occurring in the market.
Is the Wii doing well? Sure. And so far, there is no indication that it will slow down anytime soon. And considering Super Smash Bros Brawl is a great title that deserves the accolades it's receiving, I don't expect any slow down in Wii sales for at least the next three months. Because of that, the Wii will definitely sit atop this generation by the end of the year, but I'm not sold on the fact that it will hold that title forever.
But I digress. The fact of the matter is 2008 will be the year of the PlayStation 3 and it'll be Microsoft that has the hardest time making ends meet. And though that may be hard for some Microsoft zealots to handle, the proof is in the titles and offerings that simply cannot be found on the Xbox 360.
Reason 1: Blu-ray
Alright, so maybe Blu-ray isn't exactly the most important element of the PS3 on people's minds, but rest assured that it does matter to some. After all, when a person runs to the store looking for their next video game console, their ability to play high-definition movies should come into play, right?
As I've said before, Microsoft has made a mistake by not forming a deal with Sony to develop a Blu-ray player for its Xbox 360. The company is under the impression that most consumers couldn't care less about Blu-ray, but considering the cost of owning either console is quite close if we match specs to specs, and a 40GB PS3 is actually $50 cheaper than an Xbox 360 Elite, why wouldn't someone buy the better-equipped device?
Reason 2: Games
More than likely, your first response to that question was games. Sure, the Xbox 360 currently has a more solid library of games and I simply don't think there's any debating the fact that Microsoft has done much better than Sony at luring developers to its side. But if we look at the upcoming release calendar, I would certainly give the nod to Sony.
And although many titles overlap like, GTA IV, the major headline of the PlayStation 3's upcoming release calendar is Metal Gear Solid 4. The Metal Gear series has always been the cornerstone of Sony's video game library and has sold almost 20 million copies worldwide. Knowing this, there's no reason to suggest MGS4 can't be another big hit and one that should sell a considerable number of consoles for Sony. And when that happens, this race will become even more interesting.
Games sell hardware -- they always have and they always will. And it's that golden rule that will win out this year.
Reason 3: Sony has finally woken up
More than anything else, Sony has finally realized that it can't rest on its laurels expecting the world to stop and wait for it to catch up. In fact, Sony may have finally realized that the original PS3 SKU was detrimental to the company's entire business strategy.
But for once, Sony admitted its mistakes and took it upon itself to right the ship. By working closer with developers and creating more compelling reasons to buy the PS3 with significant price drops and more robust offerings, Sony looks like it's finally doing all the right things to turn the tide.
And it's for that reason that 2008 will be the year of the PlayStation 3 and one that should be exciting to watch.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.






Saying that the Playstation 3 will outsell the Xbox 360 is one thing, but to suggest that "microsoft will have trouble making ends meet" is absolutely foolish. Microsoft has developed a sizable niche in the market that will continue to produce revenue for the company. You don't seem to understand the simple concept that games are the money-maker, not console sales. Microsoft touts a huge advantage in number of games per console compared to the Wii and the Playstation 3. Until Sony can turn this around, they can sell all the consoles they want, they wont be making much profit.
You claim with much naivety that Sony "gets the nod" in games that will be arriving for the system, while the only game that you mention is Metal Gear Solid 4. This is further evidence of your lack of education on the matter; For the Metal Gear series, while popular, really has never sold enough games to alter a console war. For perspective's sake; Metal Gear Solid 3 barely sold over 1.4 million copies on Playstation 2, while Gears of War and Halo 3 have each sold 4.9 and 5.5 million respectively. What makes you think Metal Gear Solid 4 is going to make some sort of sizable difference in console sales?
You also state that "Sony has finally woken up" while speaking generalities and not really giving any real examples as to how they have changed their strategy as of late. Sure they gave the 400 dollar SKU, but that is not new news and certainly cannot be the cause of the slight edge in console sales that the Playstation 3 has enjoyed these last two months.
Which brings me to what seems to be the only point of your article that seems to hold any water: Blu-ray. You state that "the ability of playing high-definition movies should come into play" when choosing a console. This is most likely a factor that many people consider when purchasing the Playstation 3, and the downfall of HD-DVD in the press seems to conveniently coincide with the increase Playstation 3 sales. Fancy that.
Blu-ray will most likely be the monkey that will not get off of Microsoft's back as the console war continues, but to say that the Xbox 360 is a failure because of it is laughable. If you compare this console war to the last (PS2 versus Xbox) Microsoft has enjoyed sizable gains in market share this generation due to lessons learned during the last. Bottom line, I am certain that Microsoft considers the Xbox 360 campaign as a resounding success regardless as to whether it ends up 1st, 2nd or 3rd.
If the writer of this article would like to post a rebuttal I would very much like to see it.
.Gran Turismo 5
.God Of War 3
.Resistance 2
.Litlle Big Planet
.MotorStorm 2
.Haze
.KillZone 2
and others.....
An d you can include Home into that entertainment experience!! Trophies instead of simple numbers is a plus, between other stuff.
2.but Sony lost has lost this generation.
Absolutely not true, the only reason why Microsoft is ahead this generation is because they chose to release a crappy faulty console one year before Sony just to full their mouth saying "we have more games, we have sold more, we had that game first"..the result of this, well you all know, RROD and other things like scratched discs and faulty DVD trays, UNHAPPY GAMERS, they knew it was faulty at release but still let it out, did they care about their consumers? you answer that. Not releasing games for the first xbox after the 360 was out , which is the same thing that's going to happen when the "xbox720" is released, "a month ago I read they stopped development of a new game on the 360 and are making it now for the next console" so it looks like they are rushing another console, of course, before this generation is over so they can once again full their mouth saying" we had won this generation" like you said. If you call a two year lifetime of a console a generation, no doubt you got a 360, for me a generation is more than 5 years of good gaming with no malfunctions and new things.
well like the guy in the article said..."a 40GB PS3 is actually $50 cheaper than an Xbox 360 Elite, why wouldn't someone buy the better-equipped device?" well I really don't understand the people who actually go for the 360 at this moment either,but you know, not everyone is smart! and not everyone is informed.
Games: Given a one year head start, the 360 obviously had the upper hand, but now things are evening out and while both will have exclusive titles, the future edge definitely belongs to the PS3.
Customer confidence: Not really a contest. The RROD iswidely known and the consumer is not interested in warranties and the like - they want something they know won't break to begin with. Also, the consumer will want to buy the next gen standard in media, that being BD. Downloads? Please. BD movies will come down to a reasonable price soon, just as CD's did when they were first released. The limitations with downloads are storage space (ie hard drive space), broadband capacity (imagine the amount of traffic generated by downloaded millions of HD movies), and the lack of having a physical disk - consumers want to have the something they can put their hands on.
Hardware: A simple list of facts will suffice. PS3 has built in WiFi, an EASILY upgradable hard drive, a fan so quiet that you can't tell if it's on unless you look at the power light, and is very reliable. XBOX 360 - None of the above.
So far the 360 has two advantages, a better game library, which in one year will not exist, and the online experience, which may or may not be better than the PS3 in one year (not to mention it requires a yearly fee).
Any consumer who does even a superficial job of research will most likely decide that price being equal, they will opt for the quiet, reliable, HD upgradable, free online, built in wifi, Blu-Ray playing media center known as the Playstation 3 over the noisy, unreliable, yearly subscription, no wifi, no Blu Ray playing XBox 360. It's truly a no brainer.
Why are you mentioning ONLY the Wii, PS3 and 360?
There is the adult / current gen console battle. PS3 vs 360.
There is a casual party console. Wii.
And there are handhelds. DS vs PSP.
If you're refering to an overall console war don't leave out the handhelds.
If you're refering to the adult / current gen console battle stick to it. You can't include Nintendo with PS3 or 360, it is such a completely different machine to the other two consoles and is aimed at a completely different demographic.
I'm guessing you are including the Wii with the current gen consoles because it came out at the same time as the PS3 and it plugs into a TV.
It can't actually run a current gen game. It can't handle the euphoria engines, advance AI, physics, lighting and that is before you even mention graphics.
Online Multiplayer is also defining this generation. Nintendo's online experience is so woefully poor it isn't even worth mentioning.
BUT it doesn't need to do any of that, because - as I am trying to get across - it has entered a new market and it is selling to a completely different audience.
The Wii will win the party console battle (it already has done - i don't see any other entrants), but it won't win the current gen console battle because it doesn't qualify, just the same as the DS doesn't.
PS3 sales affect 360, and 360 sales affect PS3
BUT the Wii sales won't affect PS3 or 360. And they don't affect it.
Yes, the Wii will sell more units than a PS3, but a DS will sell more than a Wii, and an ipod will sell more than that. Stick to subject.
http://news.bbc.co.uk/2/hi/business/7304258.stm
Article one deals with the loses for Toshiba on HD DVD.
http://www.computerandvideogames.com/article.php?id=185050
Article two deals with the game Fracture.
http://www.tvpredictions.com/bluitv031908.htm
Article three deals with new features for Blu-Ray.
http://www.smarthouse.com.au/Gaming/Industry/U9C2F7B5?page=1
Article four deals with the new IP based systems Microsoft and Sony are working on.
http://www.image-metrics.com/
http://www.image-metrics.com/services/gaming
The last two links are to a website that does facial animation.
For the fanboys that don't get each article. The first showing Toshiba loses(666 million) for HD DVD. People who have actually done any research know that Blu-Ray is far more expensive. They would also know that in two years Sony has not even sold 5 million movies yet. Even if you only double the development cost of Blu-Ray, and I've seen info that it was at least 1.5 billion, add in all the free movies,advertising and paying off studios and stores, and it's over 2.5 billion. Sony can't afford those numbers. Look up their business reports from the last few years.
Article two on Fracture, it's pushing both systems. Not just one or the other. It sounds like they can pretty much do the same thing. It's crazy.
Article three. Reliable equipment? Atl east I don't have to keep buying new machines to get the complete film. And some the things included in 2.0 will be additional content. Sony was working on it for years, but they couldn't get it to work. Now they have, maybe. Microsoft's software for HD was ready far sooner. Sony should have bit the bullet and excepted the superior program. Talk about putting out a product before it was ready. Place Blu-Ray right next to the 360. And Sony will not do a thing to fix old Blu-Ray players.
Article four is self explanatory. The little comment from the Sony exec about Microsoft needing it sooner is BS. Sony knows what is happening, they are just more than willing to recoup as much of their Blu-Ray investment as they can before things change. People who do a little research will find that Sony considered putting movies on PSN just last year when they weren't so sure Blu-Ray would win.
The last two links are for a company that does facial animation and the companies that use it. The future of facial animation. No dots. It's been used in games already, I believe UT3. And I have seen nothing that says it only works on the PS3.
So fanboys please start looking at multiple sources. Start reading the business section. Start reading about other electronics and developing technology. Moore's Law shrunk some time ago. Intel is ready to release a general purpose cpu with 6 core this year. And those six core will be the most powerful out there. Japan is already moving beyond 1080p. So the PS3 is not so future proof. NOTHING IS FUTURE PROOF IN COMPUTERS.
Deepthroat, Sony was in such a rush that they originally thought the Cell could handle the graphics only to learn it couldn't and had to settle on a off the shelf graphics card with some modifications. And by the way, Burnout was done for the PS3 and transferred to the 360 and I don't see much difference. Call of Duty was made separately and all that PS3 power had to be tweaked to get it up to speed with the 360 version. Let's see what UT3 looks like.
Please buy some Blu-Ray movies. PLEASE! SOMEBODY! Let Sony have something to talk about.
Lastly guys, the economy is not really doing that well. Sorry you bought into that one too.
Eating your words I see. Quit backpedaling just to get hits to your site.
Sony PS2 outsells the PS3 in February. The PS3 does outsell the 360 yet retailers cite supply constraints as a culprit. Looking forward to GTA4 over 9 million units are expected to be sold, 6 million of which are projected to be sold on the 360.
This is the year of the PS3!
The Wii will continue to dominate and so will the DS. (If it isnt going to slow down, then no one else is gonna catch up..they are 2 to 1 in sales at least) Mainly because it has a much larger demographic. Wii Fit will sell like hot cakes and its the kinda game that will push systems out the door to the older (were talking over 40, my mom will want it) demographic which is largely untapped by the video game world. And then theres the online Mario Kart right after Smash Bros. Of course Nintendo needs to open up a couple new factories and get the consoles out cause thats their only bottlneck...lack of hardware. The Wii is way more affordable, and appeals to way more people. Graphics are not the end all, Graphics dont sell systems..or games for that matter.
But this was about PS3. I want one, but mainly for the bluray player. I mean if I'm gonna spend 400 bucks for a Bluray player, i might as well get a PS3. That makes sense to alot of people. The games i could care less about cause both systems have the same crap, and the good stuff ends up on my PC anyway. So I think your just looking at Bluray as compared to Xbox Live. And everyone has their preference or what they are more interested in. But with Bluray winning out on the format wars regardless of Sony or Toshiba losing more money doesnt matter anymore. There is one choice now. Will it push PS3 sales? Yeah. Will it overtake and dominate Xbox 360 this year? No. It still wont have system selling games. Metal Gear has never been a system seller. 2009 will be a better year for the PS3. Final Fantasy XIII will release..and yes its a system seller. Every Final Fantasy game before it has been. Its what sold the Ps1 and its what got the ps2 its start. Sony has quit buying exclusive games it seems.
Sony still seems to be just as stupid as before. They phased out their 60 gig system. WHY? It had full backwards compatability and wifi. Instead they pump out a 40 gig with no backwards compatability and an 80 gig that seems to have 1 out of 10 reviews (that ive seen lately as ive been shopping for a ps3) stating their bluray quit working plus it only has software emulation... WHY? Why do they use a chip that runs ridiculously hot and dont package an adequate cooling system with it? Why cant they put out one system that does all and is reasonably priced? That would be the smart thing to do. I'm really hoping the 80 gig they bundle with MGS4 will have full backward compatability...and maybe some component cables?? Is it that difficult? We gonna spend the money for it anyway.
Bluray hasnt sold well either though, and PS3 has been its lone savior because it was packaged with it. Toshiba shoulda forced Microsoft to include HDDVD in their elite bundle at least and wed still have a war going. That is the only smart strategy that Sony has done. No one wants to pay 400 bucks for just a movie player, when they can get a upconverter dvd player for 70 bucks. Instead of buying game exclusives, they bought the movie exclusive. Probably a smart move, but if they actualy want to sell more games...they need to get exclusive on those again as well. That only means that its gonna cost Sony a ton of money to play catch up. Regardless of how many they sell, they will still lose as far as profability.
Nintendo dominates this generation. Here is hoping that HD is cheap enough by next gen to include in the Wii 2 and keep it under 250 again.
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by WoWoWubsy
April 17, 2008 10:57 AM PDT
- Also, Maybe you should all check out the graph at the link below and see where the PS3 is stacking up against the 360...I seem to see that little red line higher than the green one for quite a few months now...oh, but I thought Microsoft said that was only 1 month and due to a "shortage of systems" HA HA HA...The PS3 is selling BETTER than the 360 did at the same time in its life so to say that the PS3 is losing is laughable at best.
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