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February 13, 2008 10:33 AM PST

Don't hold your breath waiting for a 3G iPhone

by Don Reisinger
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Among the many complaints I have about the iPhone, 3G certainly sits atop the list. Instead of allowing me to surf around the Web at blazing speeds, Apple must have thought that a 3G device just wasn't good enough for me at this point and I would need to break into the iPhone world with a dog slow cell phone.

Thanks for looking out for me, Apple!

But as sales of the iPhone start to slow and the chances of Steve Jobs hitting the 10 million units sold mark dwindle, Apple is looking for ways to turn things around. And according to one report from Citibank, a 3G iPhone could be all the company needs to do just that.

Of course, it's looking more and more like the US won't be invited to that party.

So why do I sound so sure that the 3G iPhone, although it will come to the US eventually, won't be the first place it's released? Simple really -- pure business sense.

As it stands, the iPhone isn't selling nearly as well as Apple would like in Europe and the main reason is its lack of 3G support. Unlike the US where some of us are spoiled on faster speeds, the Europeans take it for granted. In fact, 3G speeds are so ubiquitous there that some UK folks I spoke with that said they wouldn't consider buying an iPhone even if it was free because of its lesser capabilities.

Of course, Citibank already agrees with my assertion and thinks Apple is shooting itself in the foot by not supporting 3G in Europe.

"We believe that lack of 3G has been a significant headwind for iPhone in Europe where 3G is already pervasive," the firm said.

According to Citibank, Apple plans on releasing a 3G iPhone to Europe and Asia by the end of the year, but a US launch was left out of that discussion. Of course, some thought it was all a ploy on Apple's part and the iPhone in the US would run on the 700MHz spectrum, but that's ludicrous. Can it happen eventually? Sure. But to say that it'll happen anytime soon is just wrong.

Not only has AT&T set the plans in motion to expand its 3G network going forward, it doesn't make sense at this point for Apple to develop devices with differing connection opportunities. Beyond that, how will AT&T regulate it and when will the infrastructure be put into place so it can happen?

So what's the most likely scenario? Apple will release a 3G iPhone to Europe and Asia by the end of the year, just as Citibank reported. But unfortunately for us, it won't happen nearly as soon here in the States.

As it stands, Apple is perfectly happy offering an EDGE iPhone to Americans and given the issue of battery life that has yet to be circumvented, the company will be unwilling to sacrifice usability for faster speeds.

Beyond that, only a small subsection of iPhone owners even care that their cell phone isn't on a 3G network in the United States, so there's really no impetus for Apple to move with haste.

Of course, that notion is thrown out the window in Europe. In a continent where people have come to expect 3G, the iPhone looks outdated; something that's not even close to the public perception in the United States. Realizing this, Apple will need to move fast and do what it can to turn things around before its cell phone is relegated to the junk bin before it even had a chance to gain a strong foothold on the other side of the pond.

If you ask me, here's what the real 3G iPhone release calendar will look like:

US: First quarter 2009

Europe: Summer 2008

Asia: Late 2008

Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

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by sting7k February 13, 2008 10:57 AM PST
Wouldn't be surprised. I wish we had good cell phone companies like Europe.
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by flydoggie February 13, 2008 11:05 AM PST
Another self-proclaimed expert providing opinions without any factual support.
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by aztec92154 February 13, 2008 11:49 AM PST
"self-proclaimed expert"? Where does he claim that he is a telecom expert?
by flydoggie February 13, 2008 11:07 AM PST
Another self-proclaimed expert providing opinions without any factual support. Nowhere in the article that he cites to support "But as sales of the iPhone start to slow" does it state that iPhone sales are slowing.
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by EricSyn February 13, 2008 12:21 PM PST
Given that they JUST released the 16GB model with no 3G support, I think its definitely going to be awhile before we see any 3G model 'round these parts.

Therefore me still equals iPhoneless. Boo.
Reply to this comment
by aztec92154 February 13, 2008 12:24 PM PST
The bottom line is this: If Apple came out with a iPhone with 3G, would you be willing to pay more for the phone AND pay more per month for faster data download speeds? The answer is no. Apple should focus its effort on getting 10 million Apple branded cell phone "subscribers" by the end of 2008. How can they do this? My suggestion is to stop wasting time with storage space upgrades and give us the 4GB iPhone Nano for $249!
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by aztec92154 February 13, 2008 3:08 PM PST
I just read a story on Engadget that says that Apple has reduced iPod / iPhone build rates. The reason for the reduced iPhone production might be that they're scaling back current production in order to prepare for upcoming models. Again, I say, I want a 4GB iPhone Nano!

http://www.engadget.com/2008/02/13/apple-reduces-ipod-iphone-build-rates-increases-imac-producti/
by JKM808 February 18, 2008 8:40 AM PST
Last time I checked, faster download speeds didn't cost any more than EDGE...just fyi
by SRobertRoberts February 13, 2008 1:08 PM PST
"As it stands, the iPhone isn't selling nearly as well as Apple would like in Europe and the main reason is its lack of 3G support."

No, the main reason is the idea of paying £270 (or whatever it costs on the continent) on top of a contract. The lack of 3G just adds salt to the wound.

Why pay that much for a phone when you get a much better (albeit, less "shiny") phone for free?
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by mcooper13 February 13, 2008 3:10 PM PST
@SRobertRoberts:

It's my understanding that European customers are used to paying more for mobiles. Aren't their phones non-subsidized? I thought that was the tradeoff for being able to choose any carrier.
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by SRobertRoberts February 14, 2008 2:54 AM PST
@mcooper13

A lot depends on which European country you're in, but in the UK and some other European countries the handsets are free with a contract (checkout carphone warehouse's site in the UK to see most of the choices here). Prepay phones aren't free but are often subsidized.

In the UK, the phones are usually locked to a single carrier, however the carriers will unlock them when you change carriers, usually for a small(ish) fee. You can also go to one of the many "mobile phone accessory" shops that are around as they often offer "unofficial"unlocking services.
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by gycafesor July 30, 2008 12:23 AM PDT
So got blackberry to instead of iphone 3G is as well as sumsung http://www.daniusoft.com/dvd-ripper.html
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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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