Electronic Arts is having unprecedented success on Facebook, thanks to the Sims.
According to The Sims Social Facebook page, the game now has more than 22 million monthly active users. In a tweet today, Wedbush analyst Michael Pachter said that by reaching that milestone, the game is now "EA's most successful Facebook game."
Reaching the top wasn't all that difficult. EA has a host of Facebook games, but none can match the popularity of The Sims Social. Madden NFL Superstars, for example, has less than 600,000 monthly active users. Monopoly Millionaires has a little less than 3 million monthly active users, while Restaurant City 4.7 million monthly active users.
The Sims Social, which launched on Facebook earlier this year, allows users to create their own Sims and basically live their lives for them. In a press release announcing the game in June, EA said the title lets users "engage with every aspect of their Sims social lives from the intense emotion of a first kiss to the flawless execution of a hilarious prank."
Although The Sims Social is becoming quite popular, it has a long way to go to catch up to Facebook favorites FarmVille and CityVille. FarmVille currently has more than 34 million monthly active users, while CityVille has nearly 76 million monthly active users.