Sony is using over-engineered delight to promote its upcoming S1 and S2 tablets.
In a two-minute video, Sony takes viewers on a playful ride through a Rube Goldberg Machine. Though the focus of the video isn't apparent at first, toward the end of the clip, the company's S1 and S2 tablets are shown. The video ends with the line: "To be continued."
According to a description of the clip on YouTube, the video is the first of five in a series showcasing the company's tablets. Sony did not say when future videos will air.
Sony announced its new tablets, code-named S1 and S2, in April. The larger S1 will launch with a 9.4-inch display and both front- and rear-facing cameras. The company's S2 tablet features two 5.5-inch displays that, Sony says, can be "folded." The S2's two displays can be used together or separately.
The devices will run Android 3.0 and come with Wi-Fi, as well as 3G and 4G connectivity. Both tablets will feature access to Sony's Qriocity service and PlayStation Suite, allowing people to play PlayStation games on the devices.
Though Sony hasn't announced a price for its upcoming tablets, the company said they will be released this fall.
Look for much more from Sony on its upcoming tablets in the coming weeks. But until then, watch the video below to see Sony's Rube Goldberg Machine in action.