She might be carried around in an egg and wear meat, but Lady Gaga has been able to strike a chord with music lovers.
The pop star's latest single, "Born This Way," has become the fastest-selling track ever released on iTunes, selling 1 million units in just five days of availability, Interscope Records announced today. Apple confirmed the claim in a phone conversation with CNET. The song is currently No. 1 in Apple's U.S. iTunes store, as well as in the iTunes stores of several countries across Europe.
Lady Gaga has proved to be one of the biggest draws across several different music platforms. In addition to her latest iTunes conquest, a video site owned by Universal Music Group and Sony Music Entertainment, Vevo, said last year that the pop star accounted for 25 percent of its traffic. The official Vevo release of one of Gaga's more recent hits, "Bad Romance," has tallied more than 346 million views. A couple of her other videos have been viewed more than 100 million times as well.
So, what's the takeaway? Aside from the fact that being toted around in an egg might actually be a good marketing ploy, these various numbers mean Lady Gaga pretty much owns the digital-music world. And not even the recent release of the Beatles library on iTunes is going to change that.