If any game company stole the show at the end of 2010, it was Activision Blizzard.
After it announced record-breaking sales with Call of Duty: Black Ops recently, the game company is now touting the success of World of Warcraft: Cataclysm.
The third expansion for the venerable massively multiplayer online role-playing game has hit 4.7 million unit sales since its launch on December 7, Blizzard Entertainment, a division of Activision Blizzard announced today. Blizzard said that based on its internal estimates, the milestone has helped the title reach a new record for monthly PC game sales.
WoW Cataclysm's one-month sales figures follow its equally impressive launch day performance. Blizzard sold 3.3 million copies of the expansion on its first day of availability, making it the "fastest-selling PC game of all time," the company said. World of Warcraft: Wrath of the Lich King, the second expansion in the series, previously held that record with 2.8 million copies sold in its first day of availability in November 2008.
Cataclysm's success has only helped further solidify Activision Blizzard's position as a leading publisher in the gaming space.
The company's other prominent division, Activision, announced unprecedented success late last year with its Call of Duty: Black Ops release. That title generated more than $650 million in its first day of availability. The title went on to make more than $1 billion in just six weeks.