"We all watched the Apple announcement," Boxee CEO Avner Ronen wrote on his company's blog. "We walked away feeling confident about the space it left for Boxee to compete. We have a different view of what users want in their living rooms."
Ronen then said that the Boxee Box "is going to be $100 more expensive than the Apple TV, but will give you the freedom to watch what you want."
The new Apple TV, which will retail for $99 when it launches later this month, is somewhat unique in the set-top box market. It won't offer any on-board storage, and will only allow users to rent films or television shows. It will also include Netflix streaming and YouTube access.
The Boxee Box promises more content. The set-top box, which is being developed by D-Link, will offer users access to video from the Web or local storage in full 1080p HD. A description of the device on Boxee's site says that users will be able to "watch thousands of popular TV shows and movies for free." Boxee Box owners can also access music content from several online sources, including Pandora.
Those interested in learning more about the Boxee Box and the company's plans for its device should listen in to Buzz Out Loud on Friday at 10:30 a.m. PDT. The hosts will be interviewing Boxee CEO Avner Ronen. Click here to listen to the live feed.