Redbox has made some major strides in the movie-rental business, offering consumers the opportunity to pick up newly released films from a kiosk around town for just $1 per day. It has even forced Blockbuster to try a similar strategy.
But according to a report, Redbox isn't content to stick with movies.
According to Reuters, Redbox is currently in negotiations with video game developers to offer games in all the company's kiosks. Redbox president Mitch Lowe told the wire service his company is "talking early and often with the content providers of games so that we start out with a much better understanding of what we're doing."
Lowe was referencing Redbox's recent troubles with Warner Bros., Twentieth Century Fox, and NBC Universal, which recently denied Redbox immediate access to their DVDs, saying a $1-per-day fee undervalues their films. Redbox is trying to sell game developers on the idea that its service would benefit both developers and consumers.
That said, Redbox doesn't plan to offer games for just $1. The company has been quietly testing game rentals in Reno, Nev., and Wilmington, N.C., and in those cases, games are priced at $2 per day. It offers games for the Wii, PlayStation 3, PlayStation 2, and Xbox 360.
For now, Redbox isn't saying which developers it's in talks with. But considering the company currently has more than 20,000 kiosks in more than 17,000 locations nationwide, it might behoove game developers to consider it.