November 3, 2009 2:39 PM PST

Touch-screen phone use soars, iPhone on top

by Don Reisinger
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iPhone 3G S

Unsurprisingly, the iPhone 3G S is tops in touch-screen phones.

(Credit: CBS Interactive)

Market research firm ComScore reported on Tuesday that touch-screen mobile-phone adoption is not only on the rise, it's growing at a rapid rate.

Touch-screen phone adoption grew by 159 percent between August 2008 and August 2009, according to ComScore. The firm also found that by the end of August 2009, there were 23.8 million users with touch-screen mobile phones in the United States alone. In August 2008, just over 9.2 million people were using touch-screen phones.

But it's not just the touch screen that's enjoying strong growth. ComScore also found that smartphones are gaining traction across the U.S. Between August 2008 and August 2009, smartphone adoption grew by 63 percent. There were 20.7 million mobile subscribers using smartphones in August 2008. More than 33.7 million subscribers had smartphones by August 2009.

Unsurprisingly, it was the iPhone that led the way during that period. According to ComScore, the iPhone was the top touch-screen device for users aged 13 and older, capturing 32.9 percent of the touch-screen market. The LG Dare placed a distant second, accounting for 8.7 percent of the touch-screen phones in the wild. That device was followed up by the LG Voyager, BlackBerry Storm, and Palm Treo, which captured 7.8 percent, 7 percent, and 6.5 percent of the market, respectively.

It's also worth noting that the average user of a touch-screen device is younger than those who use standard mobile phones. According to ComScore, 51.4 percent of smartphone users are under the age of 35. A whopping 57.7 percent of touch-screen users fall within that age range. ComScore also found that 20.6 percent of touch-screen users range in age between 18 and 24. Less than 5 percent of touch-screen users are 65 and older.

Do you fall in line with these stats? Let us know in the comments below.

Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

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by Gold_Storm_Mac November 3, 2009 2:21 PM PST
The leader of touch-screen phones is on top.
wait for the trolls....
Reply to this comment
by Lennron November 3, 2009 2:42 PM PST
Same with the leader of the OS market.
Going to call me a troll? That's fine. I just used the exact same logic as you did, so keep that in mind before you fling names.
by CDubber November 3, 2009 2:44 PM PST
AppleSuxLeo will be here shortly to post his snark and collect his nickel from Microsoft.
by Gold_Storm_Mac November 3, 2009 2:50 PM PST
talkin about the iphone which really brought the concept of touch-screen phones to the mainstream.one could say windows did something similar even though it didn't really innovate at the time it overtook the os market with its monopolization.
by Random_Walk November 3, 2009 3:06 PM PST
...I just want to know where the Palm Pre sat in that pile.

Heh.
by DrtyDogg November 3, 2009 3:36 PM PST
@Penguinisto: Considering the data was from August 09 to August 09, probably not very well.
by Random_Walk November 3, 2009 3:38 PM PST
"Same with the leader of the OS market. "

Really? And when did they attain that position? Oh, the 1990's? Like 10-15 years ago?

Hrm. Guess the ol' logic isn't holding up there, is it? ;)
by kojacked November 3, 2009 6:58 PM PST
Randumb:

There's a stat for that (yes Microsoft still dominates). Try reality. It just works.
by Random_Walk November 3, 2009 8:52 PM PST
Why I humor the children, I'll never know, but...

Dear kojacked:

There is a vast difference between a rapidly growing force in a young market, and a bloated declining has-been in a mature market that can only, at best, manage to keep the bleeding to a minimum. Those "stats" you mention show that your idol has been losing marketshare more and more these days. Not exactly something to brag about, yanno?
by ckh1272 November 4, 2009 2:17 AM PST
"by topgunb2 November 4, 2009 1:08 AM PST
@Random_Walk another apple paid post, you lost credibility."

@topgunb2-And do you have any??
by Lennron November 4, 2009 6:30 AM PST
@ Random
Logic is still holding up actually. Windows holds over 90% of the OS market and has been on top for (as you pointed out) 10 - 15 years. But since that's a Microsoft product, we can't let that look like an achievement, can we?
And don't get me wrong, there is a difference here. Windows holds over 90% of the personal computer operating system market. iPhone holds 32.9% of its market, and that's not until you break the market down to smart phone AND touch screen. But since that's NOT a Microsoft product, we can let that look like an achievement, can't we? :)
See more comment replies
by myles taylor November 3, 2009 2:22 PM PST
This is pretty interesting. When the iPhone was first announced, I thought it would flop. Who wants a phone with a touch screen? I know I wasn't alone on this. Of course, the marriage of the computer and the phone is getting closer and closer.
Reply to this comment
by Perry_Clease November 3, 2009 2:35 PM PST
"Who wants a phone with a touch screen?"

After using my iPhone for over a year I can''t imagine going back to an old style phone/Palm/Blackberry. I could get used to the physical keys of course, but I see the advantage of the touchscreen.

Have you tried the Magic Mouse? I am very much liking mine.
by Gold_Storm_Mac November 3, 2009 2:50 PM PST
the magic mouse is still half-baked
waiting for expose gestures and some way for a middle click.
by cvaldes1831 November 3, 2009 2:55 PM PST
As an owner of an iPod touch as well as a Motorola dumbphone, I can see the appeal of a touchscreen smartphone. I just don't like the expensive cellular contract (I'm averaging $3 per month for my T-Mobile Pay As You Go prepaid service).

I tried the Magic Mouse at the local Apple Store this past weekend: very slick. I think Apple finally released a decent mouse. I will probably buy one in the not too distant future; I'm just waiting for some maturity from the device driver software.
by myles taylor November 4, 2009 12:39 PM PST
Oh don't get me wrong. I have an iPhone myself and I love it to death. I'm just reflecting on my thoughts after watching the 2007 Keynote.
by myles taylor November 3, 2009 2:24 PM PST
I think it's also interesting that all these "iPhone killers" still are far behind in the wake of the iPhone. The Storm was going to kill the iPhone. The Pre was. The Droid is supposed to.
Reply to this comment
by DrtyDogg November 3, 2009 3:38 PM PST
The Storm had some serious usability issues, the Pre does kill the iPhone, and Droid, we'll see.
by frozenjello November 3, 2009 4:47 PM PST
@DrtyDogg: The Pre has been such a sales disappointment that Palm is too embarrassed to say how many units they've sold. Analysts estimate around a half million last quarter. The iPhone 3Gs sold 1 million in its first 5 days and 5.2 million in the quarter.
http://www.techcrunch.com/2009/09/17/palm-dances-around-pre-sales-figures/
by DrtyDogg November 3, 2009 5:18 PM PST
You are comparing worldwide sales of the iPhone 3rd generation to a US only 1st generation device. Also some analysts put Pre sales over 1 Million since it's launch on Sprint(hint sprint is the no three carrier in the US and is bleeding customers. None of which even touches on the fact that the fact that the Pre kills the iPhone in most aspects.
by ballmerisanape November 3, 2009 5:57 PM PST
Dogg... you can't spin it.. the pre is a failure. Apple could release a 3GS + with only the addition of a new weather app and they would sell more in a weekend than Palm has sold Pre phones ;)

People said the iPhone was getting old.. then the 3GS came out.. and look at how many they sold. All they did was make it a little faster and add video.

You can't even use data and talk on the Pre at the same time...
by DrtyDogg November 3, 2009 6:17 PM PST
No spin needed. I posted facts you posted fallacy. I have no hate for any phone, but the hype around the iPhone is really overkill. I was almost one of those who bought a 3GS near launch, and I am sure I would have been happy with that purchase, but that isn't what I chose and I am happy with my purchase, as are millions of others. It is OK you don't have to feel personally threatened when your phone of choice isn't the only option, it will not hurt you, I promise.

@ballmerisanape: You accuse me of spin yet you make a completely bogus claim in your post. Spin it all you want, you are just showing your ignorance.
by frozenjello November 3, 2009 8:37 PM PST
@DrtyDogg: No question the Pre is a nice device. Having more competitors in this field benefits us all.
by gerrrg November 3, 2009 10:04 PM PST
@DrtyDogg - Actually, Palm's total handsets SHIPPED last quarter were under 850K. Clearly the Treo made the bulk of the units SHIPPED, and the preliminary data suggested that indeed, Palm was having difficulty moving Pre units, thus cutting the bottom line price 25% within 3 months.

Go look at Sprint's own website.

Pre
CNET editor rating = 3.5
user rating = 3.8

Samsung Moment (Android)
CNET editor rating = 3.5
user rating = 4.5

HTC Hero (Android)
CNET editor rating = 4.0
user rating = 4.6

The ratings tell you everything you need to know...that 2009 CES media hoopla was all BS.
by DrtyDogg November 4, 2009 3:20 AM PST
850K last Q and 550K the Q before.
by ballmerisanape November 4, 2009 5:22 AM PST
What fallacy? That the Pre was a failure? It was billed as an iPhone Killer... do think that goal was reached?
by myles taylor November 4, 2009 12:42 PM PST
Whether the phone is better than the iPhone or not is irrelevant. That we're comparing worldwide sales to US only sales is irrelevant. The fact is that the iPhone hasn't been killed by the Pre. The Storm didn't kill the iPhone. The Droid might. I'm just sick of people looking for iPhone killers. Was the iPhone a Razr killer? No, it was an iPhone.
See more comment replies
by ellebhr November 3, 2009 2:49 PM PST
Nothing like the iPhone! Apple is all about quality and beautiful design.That others are trying to imitate the company's products signifies that they are recognizing that customers do care about good design and quality. Ideally Apple should release the iPhone (in the US) from its exclusive agreement with AT&T, then it's success will become unstoppable.
Reply to this comment 1 person likes this comment
by PizzleDizzle November 3, 2009 6:03 PM PST
Quality?
Guys, I had a sprint Starcom 6800 MS based Pocket PC phone that hasn't given me a single problem (other than batteries reaching then end of their lifespans) in years. I finally cashed in on a HTC last month which works great.
Now. . . my wife has been working for AT&T customer service while in grad school and I assure you, the iPhone is NOT a high quality device. She can regale you many stories of customers who had problems with the phone's mechanics and operation, and this is not speaking of AT&Ts poor service (I use Sprint) so the popular myth, although the phone has a large number of applications and works well, is that the iPhone is at some higher level of quality. In fact, proportional to the amount of iPhone accounts active, it is the highest failing device AT&T provides service for, according to both automatically generated stats from the calling center's software system AND self elected customer phone surveys as to why they are calling in!
And don't think its b/c iPhone users have a higher propensity to call in when their phone fails, because the customers calling in are about evenly distributed among the varying models of phones with accounts, but iPhone users call in more about a mechanical/electrical problems more than any other phone model.
The iPhone is a fantastic design, simple interface that any moron can become productive on, drinking a virtual beer in no time, but anyone who believes it is of higher quality has been duped.
by filipiak November 4, 2009 6:17 AM PST
@Pizzle " ... proportional to the amount of iPhone accounts active, it is the highest failing device AT&T provides service for ... "

Apart from anecdotal information from your wife, do you have facts to back up your assertion?
by dougbugl November 3, 2009 2:51 PM PST
who cares besides the press who is on top as long as there are choices. As far as touch screen devices getting more popular goes, duh. The market went from PDA's with nice large touch screens to tiny phones without touch screens. Big surprise that when the phone screen finally grew to a usable size, people want them.

This who's on top bit means nothing unless you pick your products by what others have picked. For the higher end devices, that's not how it works. I guess this is why we never hear of things like the Ford Mustang being a Porch 959 killer. It is childish to continue with this kind of thinking. Talk about features and quality but stop already with the win or give up mentality.
Reply to this comment
by Super2online November 3, 2009 3:12 PM PST
I have suggested to news.com viewers many times that there is so much more to discuss than the typical "My dad can beat up your dad" comments like you are refering to. You might as well be asking them to cut off their arms. They can't stand it unless there doing it. Lately I have decided to just ignore it and hope the alure wears off some day. But I doubt it.
by Random_Walk November 3, 2009 3:39 PM PST
"...as long as there are choices."

Agreed, perfectly.
by bctexas November 3, 2009 2:51 PM PST
I think back on how life was just 4 years ago when I had the Motorolla Razr. Then I think of how the iPhone has changed my life and made everything much more convenient,...I could never go back to a normal phone. I feel sorry for all the iPhone haters that refuse to buy one. If they did, they would never want to give it up. I didnt even jailbreak my iPhone until about 3 months ago, and then, as if it werent perfect already, my iPhone experience got a million times better. Jailbreaking is the way to go.
Reply to this comment
by stickfu November 3, 2009 2:53 PM PST
cue ASL`s iphone diatribe
Reply to this comment
by lazycat202 November 3, 2009 5:32 PM PST
ohh oh stickfu! you eat tofu too much?LOL
never mind!
i didn't crap iphone. Iphone looks nice and pretty. kluge OS? are there any issues with my phone? nope! your nick is all over Cnet biasing anything that have Microsoft word on them and praise everything that have Apple logo.
Pull yourself back in reality and set your mind freely!
peace!
by stickfu November 3, 2009 6:04 PM PST
I do like my POSIX compliant OSs, does`nt mean it`s all Apple. Had "fun" times being an MCSE almost 10yrs ago, learned my lesson, never again.

Being constantly let done by MS was my reality check.
by stickfu November 3, 2009 6:09 PM PST
BTW you`re pretty much an MS apologist that has nothing good to say about anything other than MS

Happy?
by lazycat202 November 3, 2009 3:06 PM PST
no matter what they say, my HTC Touch Pro2 does better things than iphone :P
Heard of igo? Navigon? iguidance?TouchTwit ? ability to flash your ROMs and play with system files at will? I guess not!

just use what you like and stop bias other phones.
Reply to this comment
by stickfu November 3, 2009 3:13 PM PST
"just use what you like and stop bias other phones."

And yet you crap on the iphone in your first sentence, as well as compare it to a winmo device?!
LOL windows mobile, talk about a kluge OS.
by DrtyDogg November 3, 2009 3:40 PM PST
I don't se him crap on the iPhone at all. Are you defensive or something? He points out a fact, doesn't bad mouth the iPhone at all. Your response is the only crap here.
by stickfu November 3, 2009 3:55 PM PST
really?, read again
by SprSynJn November 3, 2009 9:29 PM PST
stickfu, I think you might want to head back to high school for a bit sir. Around here we speak English.
by stickfu November 5, 2009 6:32 AM PST
@spry

Sorry you`re stupid, really I am, BTW posting = typing, (we`re not actually speaking here!)
If you`re having problems, a dictionary may help, you do know what a dictionary is don`t you?
by the_mrwhite November 3, 2009 3:41 PM PST
Funny, the Pre didn't even make the list, lolz. Man, can I call a flop or what, since day one, I have said, this will be a dud.

Any ways, like many other markets, Apple has put a spark under those "other" hand set makers butt to get into gear and try and match the iPhone, so far it's been pretty boring stuff when compared to the iPhone.

And frankly, there will never be a phone to top it. You ask huh? What? One word iTunes. The iPhone is an iPod with a phone, done deal. End of story.
Reply to this comment
by stickfu November 3, 2009 3:49 PM PST
the phone that`l dethrone the iphone will be..............

the next iphone
by frozenjello November 3, 2009 4:05 PM PST
Thank you Apple for unleashing the iPhone and gut-punching the complacent industry players! Now everyone has to step up their game and we consumers win.
by DrtyDogg November 3, 2009 5:21 PM PST
According to the latest smarphone numbers the Pre has gained 5% share in the last month while the iPhone has lost 8% share. The pre was only 2 months old in a year long survey.
by ckh1272 November 3, 2009 10:49 PM PST
@DirtyDogg--If you're going throw out numbers, then provide a link to the source.
by ckh1272 November 4, 2009 2:26 AM PST
@DirtyDogg--I'll save you the trouble of looking. This is from a Pre website:
http://www.precentral.net/palm-us-market-share-decline-ends-smartphone-market-grows

Now I know this is based on a survey, but remember that this is from a Pro Pre site.
by Random_Walk November 4, 2009 6:37 AM PST
"the phone that`l dethrone the iphone will be..............

the next iphone"

For now.. if someone comes up with better, cool. Funny thing is, that has yet to happen, in spite of quite a few forumites' greatest hopes.
by anitzy November 4, 2009 9:26 AM PST
The genius of marketing "iPhone Killers" to the general population, which does not include fanboy/girls, is that these phones tend to be disappointing experiences for the user. Argue all you want, but there are plenty of people with no allegiance to any particular handset manufacturer, or conversely, absolute distaste towards them. Therefore, these people may like the iPhone, but don't feel any need to pay the monthly bills, or break a contract to get it. So when they're promised an experience better than the iPhone and it doesn't come through in interface, usability, or any other means, they're disappointed. Not to mention that the smart phones which offer customization, and an overall less 'friendly'/ but more 'techy' approach of getting it, might seem too complicated to the average user who is looking for an iPhone-like (user friendly) experience.

Please, will someone please re-invent the wheel here. I love my 3GS, and have no plans of plans of jumping ship, but that's only because I've not seen any mind-blowing innovation, from anyone. I really hope Android gets its **** together and slaps me in the face someday, because that would lead to a more competitive market, and more interesting offerings overall...but unfortunately, I think the flood gates (right now) are swung open a little wider than they should be.
by Jive Turkey November 3, 2009 5:22 PM PST
Palm Treo family had 6.5% market share while HTC Touch had 3.3%? SOMETHING IS NOT RIGHT WITH THIS REPORT.
Reply to this comment
by lazycat202 November 3, 2009 5:43 PM PST
next year, iphone. 2 more years, iphone. 5 more years, iphone?? what else will Apple going to put in iphone? fingerprint? eye scan? smoke detector? gender recognizer (male/female) you will hold on to your beauty iphone for the rest of your life?
just a silly question. ok? please don't jump on me.
Reply to this comment
by Gold_Storm_Mac November 3, 2009 5:55 PM PST
what do you expect? the phone to get worse. who knows what people are going to need in the future. a smoke detector can save a life. gender recognizer, why not?
by stickfu November 3, 2009 6:08 PM PST
Actually since I got the iphone I really don`t care much about looking for a new phone. Honestly this is the first phone I`ve kept for 2 years, I may not upgrade (depending on features) and I use to always get bored of my phones or want a new one for whatever reason. This device has met my needs.

Your mileage may vary
by stickfu November 3, 2009 6:15 PM PST
gender recognizer? problems in that department? never mind an app go pick up an anatomy textbook.
by ckh1272 November 3, 2009 10:51 PM PST
Gender recognizer?? That's pretty funny actually. The new ad, "Not about if that first date is an Alex or an Alice. There's an App for that."
by ckh1272 November 3, 2009 11:53 PM PST
Oops, used the wrong word. It should read "Gender recognizer?? That's pretty funny actually. The new ad, "Not SURE if that first date is an Alex or an Alice. There's an App for that."
by Random_Walk November 4, 2009 6:39 AM PST
"The new ad, "Not about if that first date is an Alex or an Alice. There's an App for that." "

...maybe it'll have a photo recognition algorithm to detect an adam's apple?
by cnetpre November 4, 2009 1:08 AM PST
As everyone already knows, iPhone IS NOT the first touchscreen smartphone in the market. In fact, Palm Treo 150, 300, 600, 650, 700p and so on were the VERY 1st real smartphone period with touch-screen technology. It responded to either a stylus or your finger.

iPhone introduced multi-touch screen. And now only Palm has caught up with the same multi-touch screen technology for the Palm Pre. The iPhone and Palm Pre are very similar in the web browser webkit they both use which supports multi-touch pinch zoom.

The only difference are the same things said by the Droid ad commercial. iPhone doesn't have a real keyboard, doesn't have multitasking, doesn't have interchangeable batteries, doesn't have camera flash, won't support Adobe Flash but the Palm Pre does.

iPhone is beginning to lose it's position from heavy competition. Only a measly 5,000 units of iPhones were sold from their recent launch in China. Meanwhile, AT&T admits that it is losing a considerable number of subscribers (probably iPhone owners) to Verizon's better 3G network coverage.

Apple's stock price has plunged more than 15 points for the past week!
Reply to this comment
by Yelonde November 4, 2009 4:47 AM PST
Yes, but the iPhone was the first touchscreen phone that was extremely user friendly, thus the reason for it's high adoption. Having the first Touchscreen phone is completely irrelevant. What is important however, is when someone produces a phone that has great functionality, and is user-friendly, something the iphone is, and what other phones like the palm pre is not.

Let the customers speak for themselves. Apple did a helluva job producing one of the world's most fantastic phones, and it's high usage-base would readily agree.
by frozenjello November 5, 2009 12:21 AM PST
iPhone users aren't rushing to leave AT&T. Quite the opposite. From AT&T's 3Q2009 report: "iPhone activations were 3.2 million, the largest quarterly activation total to date. Of those activations, 40 percent of them were new to AT&T".
http://blogs.zdnet.com/BTL/?p=26417

That means last quarter 800,000 people left their current provider to join AT&T specifically for the iPhone. That percentage of "switchers" has consistently been between 30 and 40 percent for the past year. Coincidentally, "Sprint lost a total of 801,000 subscribers in the quarter."
http://news.cnet.com/8301-30686_3-10385974-266.html

Hmmm... They all probably left Sprint for the iPhone.
by frozenjello November 5, 2009 12:29 AM PST
Whoops, my math is wrong. 40% of 3.2 million = 1.28 million people left their current provider last quarter to join AT&T specifically to get an iPhone.
by anitzy November 5, 2009 9:09 AM PST
I paid an ETF to Verizon in August to get an iPhone....and it was worth every penny!
by ZAKeller November 4, 2009 12:05 PM PST
What's a brotha' gotta do to get a pie chart up in tha hizzy??!
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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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