Broadband-connected TiVo DVR subscribers have access to Blockbuster's long-awaited OnDemand rental service, TiVo announced on Tuesday.
According to the company, users will be able to stream films ranging from new releases to classics. Users will be charged $2.99 for classic hits and $3.99 for new releases. Blockbuster will be adding more films over the coming weeks, including "select HD titles."
As part of the agreement, Blockbuster will also begin selling TiVo DVRs in "thousands" of participating Blockbuster stores around the United States.
Blockbuster OnDemand's arrival on the TiVo (and TiVo's arrival in Blockbuster stores, for that matter) has been a long time coming. The partnership was first announced in March.
Whether Blockbuster will enjoy success on the TiVo is up for debate. The company's main competitor, Netflix, is already streaming films and television shows to TiVos for no additional fee beyond the company's unlimited-plan charges. Amazon Video On Demand is also available to TiVo users, and like Blockbuster, it, too, allows them to purchase individual videos, rather than pay a monthly subscription fee.
To access Blockbuster OnDemand, users will first need to create a Blockbuster account. Once complete, they can access Blockbuster OnDemand content from the TiVo's video-on-demand menu.