• On The Insider: Britney's Bikini-Clad Top 10
October 8, 2009 3:26 PM PDT

Analyst: As game sales rise, PS3 to lead

by Don Reisinger
  • Font size
  • Print
  • 62 comments

The video game industry is poised to make a rebound, Wedbush Morgan Securities analyst Michael Pachter wrote in a note to clients on Thursday. The analyst also predicted that it will be Sony's PlayStation 3, and not the Nintendo Wii, that will lead console sales for the month, when NPD releases figures next week.

PS3 Slim

The PlayStation 3 Slim is helping spur console sales.

(Credit: Sony)

"After six consecutive months of double-digit declines, we expect a return to double-digit sales growth (on video game software)," Pachter wrote to clients. "We forecast sales of $750 million, up 21 percent, compared to last year's $618 million."

It's a good sign that after months of decline, the video game industry is finally rebounding. That said, overall sales are still far behind 2008 figures.

PS3 victory?
But it's Pachter's next topic that might easily attract the most attention. According to the analyst, he estimates that September's NPD figures will show a "sell-through of 390,000 Wii hardware units (down 45 percent from last year), 350,000 Xbox 360 units (up 1 percent from last year), and 410,000 PS3 consoles (up 76 percent year-over-year), as the price cuts for all three consoles spurred demand."

Although Pachter said he thinks console sales will be "relatively flat for the balance of the year," he did say that the price cuts could "benefit the PS3 the most in coming months." Not only does Pachter believe Sony's console will outsell the Xbox 360, but he contends that it's possible that the PlayStation 3 will lead Xbox 360 sales for the rest of the year.

Another Xbox 360 price cut?
Pachter isn't convinced that the price cuts are over. He wrote to clients that "Microsoft has the ability to lower price yet again," but he cautioned that a more likely scenario would see the company offer a "more feature-packed Xbox 360 in early 2010 (likely with a 250GB hard drive) at the same $299 price point." It could cut the price of its console if "it begins to lose significant market share to Sony."

As interesting as they might be, Pachter's comments are purely speculation at this point. Look for the official sales figures to drop next week, when NPD makes them available.

Check out Don's Facebook profile, Twitter stream, and FriendFeed.

Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

Recent posts from The Digital Home
What is Halo Reach's 'Super Secret Game Mode?'
Nielsen: Broadband use up, users more social
Xbox 360 is most-used game console, Nielsen says
Nielsen: You sure have a lot of TVs
First dedicated 3D networks coming to TV
Box office sales outpace disc sales in 2009
NASA's Kepler finds five 'hot Jupiters'
Social network nixes users who 'let themselves go'
Add a Comment (Log in or register) Showing 1 of 2 pages (62 Comments)
by Chao_Sama October 8, 2009 3:49 PM PDT
Ps3 Looking Good.....bout time.....
Reply to this comment
by mdub311 October 8, 2009 3:56 PM PDT
More ps3 sales means Sony will put more effort into their online experience. I'll be excited to see that happen.
Reply to this comment
by kewell82 October 8, 2009 4:02 PM PDT
PS3 is making a comeback.
Reply to this comment
by atomD21 October 8, 2009 4:08 PM PDT
Gee, look at that, Sony drops the price and people come running. Why didn't anyone anywhere say that before? Oh wait...
Reply to this comment
by sebastien.kalonji October 8, 2009 4:50 PM PDT
@atomd21. Everybody knows you sell more of a product if you lower the price. It's not that easy as just lowering your price. If the dollar would be a stable currency it would be much be easier for Sony to calculate how much they will loose on each machine. The PS3 still means no profit in console sales so price cuts should be calculated with care as PS3 consoles are not gonna make any profit in the coming years.

Sony would sell 600% more PS3's if they lower the price to 199. Everybody can predict that but that won't make it possible for Sony to sell them today a that price but one day my predicted price will be the price of a PS3 console.
by Stormspace October 8, 2009 7:42 PM PDT
They would have sold a lot more if they hadn't inflated the price of this dog with a Blu Ray player. Good console or not, Blu Ray is dragging this thing down.
by SteveW928 October 8, 2009 8:20 PM PDT
@ Stormspace -

Umm, I doubt it. I think having BR is worth the extra $10-$20.
The sad thing is that M$ can easily drop the price of the Xbox more, as it isn't really worth all that much in parts. While Sony, at the new price, is probably not making much if any profit per console.

Good news on the game front though. I'm guessing this will continue for the well developed games at least. With the recession, the kiddies probably don't have the spending money to buy all the cr*p stuff that the vendors were pushing before. Now, they have to actually buy a game that is descent so they will play it longer than 2 weeks before moving on to the next $60 game. I think this trend will actually be healthy for the game industry.
by Maclover1 October 9, 2009 6:22 AM PDT
Sony did the right thing. They waited until the PHAT PS3 was actually making money per console sold. Sony admitted earlier this year that in May they were making around $150 per old PS3 after being able to reduce costs.

One can only imagine that is now cheaper to make the slim, especially since it uses a .45nm CPU/GPU allowing further savings.

Sony has been stating all along they they would eventually take this generation in the end. Its looks like that long time strategy is coming true. The PS3 has out sold the 360 year for year, as in if you look at sales for the 360 in year 1/2 and compare that to sales of the PS3 in its first 2 years the PS3 has out sold it. That was before the slim/price cut.
by Renegade Knight October 9, 2009 8:13 AM PDT
@Stormspace

The lack of BD is hurting the 320 and the lack of DVD playback is really hurting the Wii (meaning they would do better than they already are, and may actually have staying power if they had it as opposed to bottom shelf use)
by SteveW928 October 9, 2009 12:43 PM PDT
@ Maclover1 -

I agree... and this is only going to accelerate more due to PS3's insistence on having better titles. The Xbox has long been touting quantity over quality... but with the economic downturn, the days of this are probably numbered, if not over.

The whole strategy of the big game publishers had been the quick and dirty port, with LOTS of marketing to extract the quick $60 bucks out of the rich kiddie's pockets. This why all the whining over the 'hard to develop for PS3'. That money stream has now run dry. Those same kids won't be able to just buy the 'hot' game they put up a lot of ads for to appease them for the next 2 weeks. They will now have to pick games they might actually want to play for a long time.... ie: think about their purchases, pay attention to reviews, etc.

Sony's strategy (while horribly communicated by their execs) was to build a long term system with advanced technology... and push the developers to really use it to make great games. A few developers have done this, and they have produced awesome stuff. More devs have been seeing this and are now starting to come around. This is really good for everyone! Gamers, Sony, and ultimately the good developers. It is bad for the big developers who just don't get it... and I will feel sorry for all the lost jobs at those places. But, wouldn't mind seeing a few of those places go out of business for their stupidity.

While I don't think Sony has handled the PR side of things very well... I applaud them for their longer term thinking... and hope it pays off for them. I think it will. To their defense, it is REALLY hard to think long term in a business today... as you have to fight the investors, public opinion, and journalists like Reisinger (who don't seem to get that short-term thinking IS the primary problem in the business world today). It will be interesting to see if he starts changing his tune if the PS3 continues the lead.
by megustansalchichas October 8, 2009 4:11 PM PDT
in other obvious news the sky is blue after the clouds pass
-to whom is this a surprise? consumers have been clamoring for a $299 PS3 and now that it's here that pent up demand is going to drive sales.
Reply to this comment
by CDubber October 8, 2009 4:14 PM PDT
PS3 with Blu-Ray, built-in wireless and free online gaming is a no-brainer against the equivalently-priced and weaker-specced Xbox 360. Microsoft has nothing that can counter the Blu-Ray advantage. I finally joined the PS3 crowd due to the $299 price. I expect Sony will thrash Microsoft this holiday season.

Now Sony really needs to step it up in the online experience - and where's my Netflix???
Reply to this comment
by jessiethe3rd October 8, 2009 5:54 PM PDT
Microsoft has something to counter Blu-Ray and guess what? You just named it - Netflix 1080p streaming. Why buy a blu-ray disk when you can easily just stream the content?
by CraigC2000 October 8, 2009 8:35 PM PDT
@jessiethe3rd,

As someone who uses Netflix on both my Tivo HDs and my Xbox 360s, I can tell you that while it is great, it's certainly no substitute for blu-ray.

Let's ignore the quality difference, because while it is substantial we can assume the average home user won't care that much, but more importantly, there is a HUGE difference between streaming whatever content is available on Netflix versus being able to buy and own any movie that you want.

Netflix is great, but it's basically no different than any other on demand channel on Cable. (Most of the content on Netflix is Starz on demand, same content available through many cable providers, I get it through Verizon FIOS as well.)

Owning a disc is entirely different. Downloading and storing high quality video isn't really realistic yet due to capacity limitations. Until capacity increases substantially, the disc isn't going anywhere any time soon.
by Maclover1 October 9, 2009 6:26 AM PDT
@jessiethe3rd Netflix online selection basically sux.

I have a 360, and PS3 connected to my TV. I can get Netflix on both via PlayON from a PC in my house. My 360 sits idle and needs to be sold. Its replacment, and MacMini will get Netflix, Hulu and much, much more and be a perfect compliment to my PS3.
by Renegade Knight October 9, 2009 8:29 AM PDT
@jessiethe3rd

It's an alternate, but no substitue.
by madhi19 October 12, 2009 8:16 AM PDT
jessiethe3rd anyone who got a bandwidth cap would rather use blu-ray than streaming HD over the net!
by Suboculis October 8, 2009 4:36 PM PDT
Most kids dont even care about Blu- Ray. I dont really see Blu-Ray lasting more than 4 years.
Netflix HD streaming is here now on xbox and its the future. The another thing small thing that the XBOX has and it's called CONTENT.
Reply to this comment
by Random_Walk October 8, 2009 5:08 PM PDT
Depends - if the ISPs get chastised and have to abide by net neutrality laws (or regs, in the FCC's case), they'll start doing metered pricing. Suddenly, you won't be able to stream movies as much without running up a huge bandwidth bill.
by t8 October 8, 2009 5:28 PM PDT
UM, Sony owns Sony Pictures and Sony Music.
So your statement is lame.

Sony owns more content than Microsoft, so it is easier for them to make their own content available than Microsoft does with other people's content. Of course Sony would hopefully offer other content.
by October 8, 2009 5:31 PM PDT
If you're satisfied with second rate, heavily compressed video and audio, and don't have a monthly download limit then stick with your Xbox, otherwise go Blu Ray. As for content, apparently you've been living under a rock for the last year or so as most of the good exclusive games are on PS3.

And what will happen when we go Quad HD? Bluray can go 200Gb+ (TDK just showed a 320Gb version). Even with massive compression, a Quad HD film would probably use up most of the typically monthly download limit for most people.
by jessiethe3rd October 8, 2009 6:00 PM PDT
Uh sorry my content streamed at 1080p is not compressed... don't know where that came from. I watch plenty of movies - no issues with limits... it looks good.

Owning content and being able to use technology to dynamically stream it are two very different things. Hence why Netflix runs on Silverlight and partners with Microsoft not Sony. Sony want to sell Media - Microsoft wants to turn the Xbox into a services platform - the big difference why even if Sony does sell more units per month Microsoft wins the $$$ per unit attached war. With the ability to download games, stream 1080p content through netflix, listen to Lastfm natively through the console UI, and a host of other features Microsoft will continue to dust Sony in this regard.

I'll just say this - Sony = hardware company who is trying to become a software / UI / Experience company. Microsoft on the other hand is already there and been there for a lot longer.
by jessiethe3rd October 8, 2009 6:01 PM PDT
BTW - Quad HD? Lol... does your TV do more than 1080p? Mine sure doesn't.
by ClaBR October 8, 2009 7:46 PM PDT
About Quad HD: most (if not all) players of today will not be compatible with 100GB and 200GB Blu-ray (since it requires different hardware, not just a firmware update) so it won't matter much.
by GK15 October 8, 2009 8:50 PM PDT
The only problem w that is that netflix can only stream in 720p and the selection for online content is beyond bad. Don't get me wrong, if they can have the same selection for streaming as they do for getting DVDs in the mail and can stream in 1080p, they will really b on to something. But as of now, the online content is a joke and can't even be close to comparable to blu ray.

This coming from a guy who has a 360 and cancelled my netflix account. The best/cheapest way to watch movies is blockbuster online w blu ray. We can also swap movies at the blockbuster down the street cause I hate waiting for stuff in the mail
by October 8, 2009 8:51 PM PDT
Sorry but yes your netflix streaming is definitely compressed. For HD on the Xbox the data rate is about 3.2Mbs. Raw 1080p HD is in the hundreds of Mbs and broadcast HD is about 20Mbs. The issue is not the compression, even blu ray is compressed, it's the amount of loss due to compression. The way Microsoft use their codec technology is actually rather clever. They start out a low bit rate (and therefore lower quality) until the system has managed to cache some of the movie, that get's you going really quickly without having to wait too long for the movie to start. Once it get's going then it will crank up to a higher bit rate giving you higher quality. Typically an HD movie will consume about 3gb. It would only take a couple movies a month to push me over my monthly limit. I some times go over now.

If you could watch the streaming HD next to blue ray you would see the difference. But that may not matter to you, if you're happy with it then great, it's convience and cost versus quality. Everyone has different needs.

As for Quad HD, we're not there yet and I wasn't implying we were, though some manufacturers are claiming that they will start shipping next year. I doubt it. But when it does finally come Blu ray will have a much better chance of supporting it than trying to stream such content given how pathetically slow most ISPs are at upgrading their technology.
by GK15 October 8, 2009 8:53 PM PDT
Netflix only streams in 1080p and the selection is a joke
by Maclover1 October 9, 2009 6:32 AM PDT
So many clueless 360 users. Netflix online selection totally blows. For Netflix on a 360/PS3/Wii go here...

http://www.themediamall.com/playon/

The cost of PlayOn is cheaper than 1 year of Xbox Live. In fact they are running a special right now for $29 US.

Second the selection of movies on PSN is 10x that of Xbox Live.....um yeah that thing called Sony Pictures.

@Jessiethe3Rd you have NEVER used PSN its totally obivious. PSN probably has more games you can download onlien that Xbox Live. Many of the same arcade games are on both. I bought Battleflied 1943 online from PSN the same day it came out on Xbox Live. Just like some orginal Xbox games have come to Xbox Live, so have MANY Playstation games come to PSN for download.

Clueless.
See more comment replies
by JigenIII October 8, 2009 4:40 PM PDT
Isn't a next generation console suppose to come around about now?
Reply to this comment
by Riquez-001 October 8, 2009 5:24 PM PDT
PS1, 1994
PS2, 2000
PS3, 2006
PS4, 2012?? Following the trend its every 6 years, but I think this generation will last longer than that since developing games is becoming a much more expensive and time consuming job. Sony said their consoles have a 10 year plan, so that would make 2016 before the next one.
by nowimcool October 8, 2009 11:31 PM PDT
@Riquez - when sony says 10 year plan they mean from total start to finish ... notice the ps2 still alive and well!! 2016 is not when sony plans to have a new system out, it's when they plan to phase out the ps3, big difference.
by freemarket--2008 October 9, 2009 6:18 AM PDT
Why would you need a new console? What new tech would it have that would justify the developement cost or convince people to shell out $600 again? It will be a long time before we see more than minor upgrades.
by madhi19 October 12, 2009 8:28 AM PDT
freemarket--2008 The ps3 could use 2 or even 4 Gb of DDR 3 for that matter so does the 360!
by Caos285 October 8, 2009 5:49 PM PDT
just cuz thats the lifespan doesnt mean their gonna wait 10 years everyone missunderstood that quote all they meant is it will last 10 years plus just as the ps2 did
Reply to this comment
by Cman666 October 8, 2009 6:18 PM PDT
The new Ps3 update is really REALLY bad. Sony has no qualms about root kitting your PC, DRM'ing the minidisk into uselessness Bricking Ps3's and making the "update" about putting more ads from the store on your Ps3. If a new Xbox Slim came out at a reduced price, the sales numbers would be up for Xbox. The fact that they will get a seasonal boost is not that important in the long run. By the way Paying for Xbox Live is good, because you get WAAAY less hacking and cheating and the service is WAAAy better then anything PS3.
Reply to this comment
by Maclover1 October 9, 2009 6:40 AM PDT
PS3 update works fine for me. How is it bad? I did read that there was some problem with Uncharted the orginal 2 year old game, but Sony quickly patched it to fix that problem.

Seriously how many 360's have been bricked by updates? There have been many official stories, not blog posts from haters.
by sanzoo October 9, 2009 2:34 PM PDT
Cman666 xbox live user who pay for their service even kicked out from services by DOS attack it's not that hard even u r not safe by paying for service think n always research when u talk blindly. ps3 even it didn't cracked hardware for pirating but xbox already have six month after launch .bhuuuu
by ryanw19 October 15, 2009 9:01 AM PDT
I have played a lot of games on PSN and I have only seen one person hack/cheat. In Madden 09 there was a specific play that was bugged and somehow directly snapped to the slot receiver. That was used on me one time, but that was an EA problem, not a Sony problem. This cheat was also being used on the 360.
by gsmiller88 October 8, 2009 7:15 PM PDT
That's 'cause everyone already owns a Wii and Xbox 360.
Reply to this comment
by BtmnHatesRbn October 8, 2009 7:45 PM PDT
This isn't a news item, especially for gaming. Over at GameSpot, another CNET site, Nintendo reports that's Wii sales smashed PS3 sales after they dropped their price. And also, this generation of gaming is almost over, with Nintendo's non-announcement of a new console in 2011. Observe:

1986 - NES
1991 - SNES
1996 - N64
2001 - GameCube
2006 - Wii
2011 - Nintendo's unofficial machine.

What's funny is this report is from a MorganStanley. They've gotten their predictions wrong on everything since they started predicting things in the games industry.
Reply to this comment
by mbenedict October 8, 2009 11:50 PM PDT
The report is from Wedbush Morgan, not Morgan Stanley. They're competitors, albeit a big size difference between them.
by Maclover1 October 9, 2009 6:41 AM PDT
Yeah the Game Cube was a huge hit, compared to the PS2.
by d--keller October 9, 2009 10:49 AM PDT
Did you even read the GameSpot article? They actually reported that PS3 outsold the Wii in September.
by ClaBR October 8, 2009 7:47 PM PDT
Wii just had a price cut too and the first results from NPD will be published in the next couple of weeks. Then will be possible to see how much will Sony gain.
Reply to this comment
by ryanw19 October 15, 2009 9:03 AM PDT
The Wii price cut won't affect sales very much. Everyone who wanted one already has one.
by Inconnux October 8, 2009 10:38 PM PDT
Not too surprising as the PS3 made a major price cut... Many people are worried about buying an XBox360 because of the failure rate and the Wii only recently announced a price cut. Wait until the Wii price cut is taken into effect until we realize what is truly going on. I see Microsoft as the big loser in this latest maneuvering because many people are more concerned about their machine failing when deciding on their next purchase...
Reply to this comment
by play7 October 9, 2009 12:34 AM PDT
Hence the usa? wha about the world? Basis reporting
Reply to this comment
by looneeii October 9, 2009 5:40 AM PDT
With so many people talking about how high the sales numbers are for XBOX 360 vs PS 3...don't forget about 2 key things driving those sales...PIRACY & the RROD

The ease of modification to a 360 brings out tons of people to buy a cheap 199$ console, in order to avoide buying 60+$ games 30-40 or even 70 times over.

So for every 1 legit console with legit games, I would be certain to say that there is about 2-3 other consoles bought and modified out there. Heck people have bought 1 console, plus another 2nd console to modify just in case the 2nd one should be banned from XBL..

Secondly, the aspect of over 1M 360s (since 2007) that have been identified as having a RROD and being replaced, also adds to those sales numbers. Not all of the 1M+ but to say even 30% of that 1M+ are people who just sold their "broken" 360 on ebay and then ran to walmart to buy another one.... again adds to high sales numbers.

The PS3 did have some error issues and "yellow light" problems...but no where near as high and with the lack of PIRACY....well some people don't want to pay for all the games they can play so they just won't buy the system.

If for whatever reason, the PS3 gets hacked, like the PS2 or PSP was...you'll start to see those numbers take off. But then again you also note the sales numbers for BR-Disc Burners take off as well.

just my 2c.
Reply to this comment
by Maclover1 October 9, 2009 6:44 AM PDT
The 360 is hacking is nothing compared to the orginal Xbox. Even then console piracy (minus the DS and PSP) is nothing compared to PC gaming.

I just dont see 360 hacking amounting to very much loss in the grand scheme. Now the PSP or DS, dam I dont know how they make any money on games.
by play7 October 9, 2009 6:26 PM PDT
"The PS3 did have some error issues and "yellow light" problems...but no where near as high and with the lack of PIRACY....well some people don't want to pay for all the games they can play so they just won't buy the system. "

Well you sum it up for those that steal games, strange they send alot of monies for a mod system but dont ever want to pay for games? If someone cant afford it dont buy it?But these days people want everything and then pay nothing for games? Just like computer programs, they spend 3000.00 building a system and steal the OS and LOL the anti virus program and 1000`s of others programs........whatever happened to parents telling their kids we cant pay that much so we cant buy it?
by RompStar_420 October 9, 2009 9:48 AM PDT
ya, maybe flash will be finally compiled correctly for PS3 and Yellow Dog Linux, so hulu works, which it don't right now! As over version 6.1 of YDL, that don't work as well, but Joost does work, but their selection is crappy.
Reply to this comment
by Pacman33 October 9, 2009 11:31 AM PDT
I am shocked at how many people are actually talking about Netflix like they have an extensive HD library. I use Netflix and I am happy with it because it , but it is by no means stellar. HD content is seriously lacking and standard def sometimes look below standard. Meaning not even as good as DVD. It was cool at first, but now I only watch films I can't get on Blu-Ray or documentaries.
Reply to this comment
by Shinobi2099 October 9, 2009 1:08 PM PDT
Im sorry but Don R. looks just like Terry from reno 911 lol Niiiice
Reply to this comment
by KRGretz October 9, 2009 3:05 PM PDT
How can Sony legally restrict access to open internet websites like Netflix and Hulu?
Reply to this comment
by Shinobi2099 October 10, 2009 8:04 AM PDT
Sony doesn't restrict it. Hulu and Netflix restricts PS3 owners because they want them to pay through the nose for services like that. Sony wants to provide a FREE on-line service so I don't think netflix and hulu will ever jump on board for that.
by iowampb39 October 10, 2009 8:12 AM PDT
I play Netflix, HULU, Amazon VOD, YouTube, and whole list of other plugins all on my PS3.

Although they are nice to have, nothing compares to Blu Ray and Uncompressed 7.1 Audio.. my god.. the difference between that and streaming crap is incredible...
Showing 1 of 2 pages (62 Comments)
advertisement

E-readers' next chapter--no happy ending?

There were plenty of e-book readers on display at CES 2010, but many question whether the market for such dedicated devices can support all the new entrants.
• Photos: E-readers at CES 2010

Inside the world's long-lost first microcomputer

Vintage computer historians have long revered the Altair 8800. As it turns out, an unknown computer project at Sacramento State beat the Altair by three years.
• Images: The first microcomputers

About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

Add this feed to your online news reader

The Digital Home topics

Subscribe to the Digital Home podcast

Have you ever wanted a no-nonsense discussion on what is really going with all the tech topics related to your Digital Home? If so, join Don Reisinger as he brings you the same biting commentary you've come to expect from his Digital Home blog in all its audio glory.

Subscribe to this podcast using an RSS reader other than iTunes

Subscribe to this podcast using iTunes

Don's links
Don's Facebook account
Don's Twitter feed
Don's Friendfeed account
Don's Google Reader account
Don's Last.FM account
Don's Pownce account
Don's Flickr account
advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right