Last-gen Macs: Better deals than new Macs?
This story has been corrected. See below for details.
AppleInsider is reporting that Apple is engaging in an aggressive sale in many of its brick-and-mortar stores to eliminate its leftover inventory of last-generation Macs.
The updated MacBook Pro.
(Credit: CBS Interactive)According to the report, last-gen MacBook pricing has been reduced by $100 to $300; MacBook Air prices were reduced by $400 to $800; and MacBook Pros are being offered at $400 to $500 off original retail prices.
"Our MacBook family has been updated, and all current stock of MacBook and MacBook Pros need to be sold," Apple wrote in an e-mail to stores and other partners cited by AppleInsider. "All current in-store computers are on a first-come, first-served basis."
I called a few local Apple stores to confirm the report. According to store employees, Apple is, in fact, selling last-gen Macs at those discounted rates.
When Apple announced the release of its new family of MacBooks on Monday, the decision might have been simple for some of us: buy the new stuff. But with steeply discounted pricing, that decision might not be so easy. It's always nice to have new products, but at what cost? If you could get a Mac--one that was just fine for your needs last week--for less than what's currently being offered, would you?
It's a tough decision to make. So let's take a quick look at the product updates to help you make your decision.
Design
Apple's new lineup of MacBooks feature the same aluminum unibody design we have come to know and love. You won't see much difference in the design of the last-gen model and the current generation of MacBooks. Apple focused mainly on component upgrades.
Living with the battery
Apple's new line of MacBooks sport a better battery life. According to Phil Schiller, the company's senior vice president of worldwide product marketing, the new MacBook Pro line features a built-in battery that will last seven hours. The 17-inch MacBook Pro has a battery that will last eight hours. It can be recharged 1,000 times before it needs to be replaced.
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Schiller said MacBook batteries will now last 40 percent longer than those of previous generations.
Power and features
There's no debating that the new generation of MacBooks are more powerful than their predecessors.
The MacBook Pro line now features Macs with processing power of 2.26GHz on the 13-inch model and up to 3.06GHz on the 15- and 17-inch models. Each product in the lineup was updated slightly from that of its predecessor. Previous-generation MacBook Pros had processors up to 2.93GHz installed.
The MacBook Air was also updated slightly. The base model now has a 1.86GHz processor, 2GB RAM, and a 120GB hard drive. The more advanced version comes with a 2.13GHz processor and a 128GB solid-state drive.
The unibody aluminum MacBook is now part of the "Pro" series. As mentioned above, it's slightly faster than its predecessor. It also adds a FireWire 800 port.
But the big hardware news from the Worldwide Developers Conference is the inclusion of an SD card slot on the 13- and 15-inch MacBook Pros. The 17-inch MacBook Pro will be keeping its ExpressCard slot.
The green initiative
There's no doubt that with this new line of MacBooks, Apple is looking to better market itself as green. According to the company, its new line of MacBooks is the most environmentally friendly yet. They're "highly recyclable," ship with reduced packaging, and thanks to its improved battery life, reduce the harmful effects of battery power on the environment.
Pricing
Last-gen pricing is more affordable, but the deals aren't as drastically different from current-gen pricing as you might think, thanks to Apple's new pricing structure.
If you plan to buy a current-gen MacBook Pro, look to spend as little as $1,199 for a 13-inch model or up to $2,499 on a 17-inch model. The MacBook is retailing for $999. The MacBook Air is now priced from $1,499 to $1,799.
Last-gen Macs, even with the aforementioned discounts, are, in some cases, just a few hundred dollars cheaper than current-gen models. For example, the last-gen 15-inch MacBook Pro is retailing for $1,999 at my local Apple store. It was originally priced at $2,499. And it's $300 cheaper than its comparable counterpart in the current lineup. It's a substantial savings--one that might make some think more carefully about their decision.
The analysts
It's perceived value that matters most when making a buying decision. And industry analysts believe that the new MacBooks provide more value.
"Overall, the update strikes us as fairly remarkable in its breadth, if not depth," Oppenheimer analyst Yair Reiner, said in a release to investors. "Skeptics may worry that the new price cuts will pressure margins. We believe they are more likely to lead to stronger demand."
Piper Jaffray analyst Gene Munster said he is "surprised by Apple's aggressive reductions (in MacBook price)" and is "increasingly confident" in Apple's Mac success, going forward.
Software
Before you run out and pick up a new Mac, you can't forget about Apple's demo of Mac OS X Snow Leopard, due out in September. It's the latest refresh to the Mac operating system, promising improvements in speed and capabilities.
Is Snow Leopard's upcoming release a strong enough reason to hold off on buying a MacBook? On one side, consumers will be forced to pay $29 (or $49 for a family five-pack) to upgrade from Leopard to Snow Leopard. They will then need to install it on their Macs. Sometimes, those installations can go horribly wrong. If they buy now, Apple will provide a cheaper upgrade from Leopard for $9.95. If they wait, they can buy a new MacBook with Snow Leopard preinstalled. It's a simpler solution that comes with a higher hardware cost.
The bottom line
In the end, making the decision to buy a last-gen MacBook or a current-gen model isn't so easy. They both have their benefits, and with Snow Leopard thrown into the mix, their own complications. So, whether the last-gen Macs are better deals than current models is up for debate. And deciding which (or when) to buy is an individual decision.
So what would you do? Let us know in the poll above and the comments below.
Corrected at 9:43 a.m. PDT: A sentence was deleted to accurately reflect the processors in the new MacBook models.
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Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.





I just might have to stop by the local store and see if its wroth buying one after all.
But whats new in this story every company out there cuts their prices on old equipment when they announce and release new stuff, could it be that the writer is saying the new lineup is not worth the price Apple is looking to charge?
SHHHHHHHHHHHHH!! You'll wake the trolls! Also, I think he is trying to point out that these are a pretty good deal if you're in the market for a portable Mac.
The unibody MacBook 13" always had the nVidia 9400m. the white MacBook has also had the nVidia 9400m for a few months.
Thanks for the catch!
-Don
It`s just a marketing ploy to cut down on Apple-bashing since they have been exposed for what they are.
Overpriced PC`s with less ports/features.
Clearly you know nothing about OS X and/or have never used a Mac for any length of time.
Thanks, Casey!
-Don
Also the price of a Family Pack is probably less than packing the family into the truckster and heading out for dinner and a show.
http://www.apple.com/macosx/uptodate/
The last time I bought a Mac I took advantage of the program in a local Apple Store and they gave me a copy of Leopard and didn't charge the $10.
-Don
For example, it's $109 for indy and $133 for Leopard Family Pack on Amazon.
OS X in UNIX and for some of us that's enough to make it million times more useful than windows will ever be.
I agree with you somewhat kcotham, but to be fair, there's plenty of Apple trolls who pounce on Microsoft articles every chance they get."
to thelemurking:
You may be right but that doesn't we should have put up with from either side of the fence. Electroshock therapy is in order for those people. Slingblade just needs to go back to fixing lawn mowers or something like that.
"by thelemurking June 11, 2009 11:30 AM PDT
I agree with you somewhat kcotham, but to be fair, there's plenty of Apple trolls who pounce on Microsoft articles every chance they get."
Edit-Oops!! Sorry for the lack of proof reading on my part. This is what I meant to say:
to thelemurking:
You may be right but that doesn't mean we should have put up with it from either side of the fence. Electroshock therapy is in order for those people. Slingblade just needs to go back to fixing lawn mowers or something like that.
Also not mentioned in the article is the memory upgradeability (8GB versus 4GB for the obsoleted models). That's worth more than a bump in CPU speed.
'Forced to pay $29 [....] to have Snow Leopard.' The mind boggles ... $29!
Just to let you know, Don, that I logged in (not that common an occurrence) especially to let you know that this piece, although particularly vapid, is a typical example of your elephant-out-of-a-mole-hill style. Blog, please, if it makes you feel good. But also, try to focus on substantial issues and, above all, being entertaining? Please?
with out that value there is no reason to upgrade. having 7 hours or 8 hours is key. more than key... essential
course not having OSX on your laptop (a PC) it doesn't matter how long your battery lasts... you are still ferklempt...
The new 15" model also blows away other laptops in a lot of tests, all run under Vista because PC reviewers can't seem to figure out how to run "encoding tests" on the mac.
Having been watching the prices, I was keenly aware that there'd likely be a way to get the 'previous' Macbook for a good discount now that the 'new' Macbooks have been released. Sure enough, there was. I picked up a previous-gen Macbook Pro for about $1,500 (2.53 C2D, 320GB, 4GB Ram, 9400+9600). I've been a PC user/builder for 20 years - and that price is within a couple hundred bucks of an identically configured Dell/HP/Toshiba notebook. So the Apple Tax became a moot point. I don't care about the SD slot, I like the expandability of the ExpressCard slot, and I'd prefer a user-replaceable battery anyway. So I'm thrilled with it.
The hardware is stunning. OSX is a breath of fresh air. Simple things like USB transfer speeds are mind-blowingly fast compared to Vista SP1 (and forget about SP0). Parallels handles the two or three Vista apps I need without breaking a sweat. And the few graphics-heavy games I play work absolutely perfectly in a Bootcamped XP.
- by joeschisa August 4, 2009 9:17 AM PDT
- I for one like the ExpressCard slot instead of the new one, seems more versatile; also prefer more Firewire ports and a removable battery: maybe the first preference (expressCard) was changed for space considerations which the internal battery allowed, the second (firewire) maybe because, well I don't know. But, non the less I've used apple since 1982 and they work for me even though Apple sometimes makes judgement calls I don't care for much. As for taking an old, or even refurbished mac, one must choose based on what you need/want. The main software I use that requires a fairly high end laptop is Apple Logic (music MIDI software) and if I didn't use that I could probably do with an old G3 macbook.
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