Will Zune HD challenge iPod Touch?
Will Zune HD be worth buying?
(Credit: Microsoft)Microsoft wants its upcoming Zune HD to go head to head with the iPod Touch. Is that really plausible?
The Zune HD portable media player, announced last week, will feature an HD Radio tuner and an organic light-emitting diode (OLED) touch screen. It will use flash memory and a version of Microsoft's Internet Explorer browser. It will feature an HDMI connection for streaming video to HDTVs, Wi-Fi connectivity, HD video support, and a built-in accelerometer.
I think that Microsoft's Zune HD, if as advertised, could supply some real competition for my iPod Touch.
The iPod Touch is no slouch. It sports up to 32GB of flash memory, a beautiful touch screen, Wi-Fi connectivity, a Web browser, direct access to the iTunes Store, and much more. It's a great device, but in some respects, the Zune HD may be just a little better.
Zune advantages
Some might scoff at the Zune HD's high-definition radio. But when we consider the fact that a major selling point of the current Zune is its FM radio, it might not seem like such a bad idea to bring in HD. And having the option of listening to a high-quality transmission of songs ranging from Britney Spears to Frank Sinatra for free isn't so bad, either. Granted, you can't pick those songs, and you'll need to listen to commercials, but I think that's a small price to pay.
The Zune HD's video-out capability also could be a compelling feature. I like the idea of running HD video from the Zune HD to an HDTV. After all, why would I want to watch videos on a small display when I could watch them on a big screen? The iPod Touch's screen is nice, but it doesn't compare with my HDTV.
In addition, I think it's important that we don't discount The Social. For those who haven't spent time with a Zune, The Social is an online music community that connects Zune users. Zune owners can find other Zune owners who like similar music, explore new music by checking out what others are up to, and more. It's a neat feature that doesn't get as much attention as it should.
Touch advantages
The iPod Touch, of course, has some advantages of its own.
Apple's iTunes Store is one of the most important reasons behind the iPod's success. It offers a simple, end-to-end experience that's unparalleled in the business. And as the largest music retailer in the United States, it carries some clout.
Apple undeniably sells more iPods because of its iTunes Store. In fact, a recent survey by NPD Group contends that 87 percent of people who buy digital music in the U.S. are downloading tracks from iTunes. Although DRM-free tracks bought through iTunes can be added to the Zune HD, the Zune HD doesn't have the luxury of an extremely popular, integrated digital-music store to help it sell.
Perhaps the biggest issue with the Zune HD (and the iPod Touch's biggest advantage) is the App Store. Although it is probable that an application store is coming from Microsoft (after all, every other company seems to be doing it), one has yet to be announced. Currently, Apple's App Store has more than 35,000 applications ready to be installed on an iPod Touch. Those apps range from social networks to productivity tools to games.
Now, I should note that people can install games on the Zune HD. Granted, they're simple games, but they should count for something. In the end, though, it's Apple's App Store that easily bests anything the Zune HD could currently provide, in terms of gaming.
Another problem for Microsoft is that it's not Apple. The iPod has become synonymous with portable music devices. Whenever I get e-mails from readers about music products, I'm usually asked, "Which iPod should I get?" The Zune never comes into the discussion. That's a significant problem for Microsoft. It doesn't mean that the Zune HD can't gain considerable market share in the industry, but it does mean that Microsoft will have a tough time doing it--with or without the Zune HD.
The final verdict
There are still a lot of question marks. Zune HD pricing is currently unknown. Microsoft won't even say how big the device's hard drive will be.
It's too early to say whether the upcoming Zune HD will be just another victim of the mighty iPod, but I think that it has the potential to be the iPod Touch's most capable competitor. And there is a real chance that it can put Apple on notice. With an app store, comparable pricing to the iPod Touch, and high capacity, its chances may be good.
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Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.






Do you really believe constant ads and not being able to choose your songs are a small price to pay when listening to music? I don't. Isn't this why we all bought iPods in the first place? We could have stuck with transistor radios, after all.
As for connecting it to your HDTV, why do you need a Zune to watch movies on your TV? Are you seriously suggesting this is the best way to get content on your big screen? I've never once felt the need or urge to hook my iPod to my TV. The opposite is more true (get TV content onto my iPod for when I'm traveling etc.). I don't believe it's rational to buy a Zune as the means of watching stuff on your big screen TV.
The Zune seems like a nice device for a particular audience, but an iPod Touch challenger? That statement doesn't hold any water based on these features. I'd say this Zune is a worthy competitor to the iPod Classic. The fact is, the iPod Touch is as much a PDA, web tablet, e-reader etc. as it is a media player. Add an App Store with a similar amount of applications/functions and it would be a more direct competitor with the iPod Touch.
I see the Zune's app store as a great additon, too. The store that the XBox 360 has is great and it's being "ported" to the Zune (even rebranded as such.) Given that they use the same development tools, it's quite easy to see it growing very fast. Writing a game with XNA for the Zune (or the XBox for that matter) is quite easy... much easier than on any other platform I've ever seen.
Bill
The 'Channels' feature is far and away above anything iTunes currently has to offer and the Zune works flawlessly with it. If you are in to music discovery, the Zune wins hands down.
The app store is the spot that Microsoft has to overcome. The Ipod Touch has a great lead and it might be insurmountable but hey, no one stays on top for ever.
I have both an Ipod Touch and a Zune and will be upgrading to the Zune HD until the iPod re-invents itself.
And let's face it, these flash-memory-based devices just don't have the storage to serve as serious HD video delivery systems. Advantage eliminated.
So Apple adds OLED to the iPod/iPhone (which they surely will, eventually) and Zune HD officially offers NO advantage over the market leaders. Advantage easily eliminated.
The Social? The market doesn't seem to care. Advantage eliminated.
Apple wins without breaking a sweat. That said, Apple needs to continue to innovate.
Keep dumping money into this flop, Microsoft.
OTOH, or the most part, FM Radio, as srminton has said, is dead. For most radio stations, you get one of two types: Either you get endless chatter and adverts with maybe 4 songs an hour, or you get plenty of music - but it's all recycled crap that get played ad nauseum.
HD radio is (for now) mostly experimental, and stations there serve more as adjuncts to old-fashioned radio stations than as stations in their own right. That alone makes HD radio a novelty at best.
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"The Zune HD is going to be a very worthy competitor to the Ipod Touch"
Lots of passion, but no precise explanation as to ...how.
That is, how will it be "a worthy competitor"? The "Channels" feature you speak of is nothing more than a glorified website with some AJAX lashed onto it. I can get a far more comprehensive social music experience off of Pandora right now, from any web-enabled device (including my lowly Crackberry Curve) and doing so costs me $0.00... unlike the Zune subscription site, which costs $14/mo to see the inside of.
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HD television? CDubber hits it on the head here: "...these flash-memory-based devices just don't have the storage to serve as serious HD video delivery systems."
This is entirely correct. A feature-length movie @ 1080p resolution can suck down an easy 2 terabytes of disk space uncompressed. Even with good codecs, you're lucky if you can pack it onto a Blu-Ray disk and at the same time keep it at least somewhat artifact-free. Unless these little Zunes come out standard with 80-120gb of disk space, you'd never be able to store more than one or two movies on it, and at the same time expect to carry music and etc. on the thing at the same time.
This means that, for most folks, you get some convenience from having an HDMI port (maybe), but that's about it. Any real HD video capability would otherwise be wasted due to lack of disk space to properly store the things. Any 1080p movies (or even 720p) you 'buy' from the Zune sub site will be packed ultra-tiny (and thus full of artifacts), which pretty much erases any advantage you thought you had with the thing...
Zune HD and no, not HD video playback on the device itself, you need to buy a Zune Dock. You know that part the author conveniently left out. Making it sound like you can just plug this thing right in. So don't forget your dock when you leave the house.
OTOH, I have a little crank-powered shortwave radio at home for times like that (it also does FM, AM, has a flashlight on it, etc). It is an artifact from having once lived in 'Tornado Alley'. I'm fairly sure that folks living in areas prone to disaster already have something similar packed in their homes somewhere (and if they don't, I doubt that they'll run out and buy a Zune just because it has a radio, and for that purpose).
As it stands now, the only thing a PMP is good for in a disaster is to serve as an impromptu flashlight (e.g. many folks who escaped the World Trade center on 9/11 did just that with their cell phones), or to serve as some means to pass the time while waiting for rescue (at least until the battery ran out)
I also agree that It would be cool to have some sort of tiny AM/weather radio capability, but from a practical standpoint, IMHO it would be better served and useful to have on a smartphone than a PMP, since PMP's aren't something one normally associates with portable communication (as opposed to entertainment). Otherwise, you could make the argument that, say, laptops should have emergency radio capabilities, or that travelers' alarm clocks should have them, etc...
@ CDubber, Random_Walk, etc:
You rarely use an ipod touch/classic ipoc/2nd gen Zune etc. for storing your video archive. You generally just put a handful of movies on it to watch while traveling etc. That being the case, even 32GB of storage will suffice for a lot of people. The typical 720p movie is about 6GB and 480p requires around 4GB usually.
The point of having HD Radio is that when you're on the move you don't always have a WiFi hotspot available. It's nice to have options.
I own an iPod and a Zune. But I use the Zune the most.
Unsubstantiated speculation as reportage?
Yes, people listen to the radio, despite what your small, closed-minded brain thinks.
I love my hybrid digital radio at home, however it requires a substantial antenna - and I live in the city!. I can't imagine a hand held device with a worthwhile antenna. Also, all of the channels that I listen to are available on my iPhone (3G or WiFi) or my iPod Touch (Wifi only), so there is little to be gained even if the HD radio actually worked. Sounds like a marketing gimmick, not an an engineering accomplishment.
That said, there will always be an audience for a non-Apple device. The question is, is that market economically viable?
edifer
With the current plans the Zune HD stands to annoy customers unless they already know exactly what they are getting. Most people will understand the "HD" component of the name to apply to High Definition Video and those people are going to be in for a shock if they expect (rightfully, in my opinion) that the Zune HD will be able to play HD video "out of the box". Sure, it will be able to play HD Radio (I'm honestly not sure of the demand for that but that's irrelevant) but having to buy a Zune dock and HDMI cable in order to playback HD video on your TV isn't nice. Why this stuff isn't apparently going to be in the box is beyond me. Let's hope they
I would like the Zune to succeed a bit. At least they would force Apple to better their products. However, I don't see the Zune HD really making a dent.
To the OP do not get caught up in the hype about MS innovation. Witness the progress they made in the game console market, and what is coming down the pipe shortly from their endeavors there.
And what exactly has Apple done to innovate anything on the Ipod Touch. Every part of that thing is a copy from some other shop.
Look up a video of OS X, and look up a video of Compiz. You will see similarities. Beryl came out before Aqua.
Forget about what Steve Jobs would or would not do. Any self-respecting project manager shouldn't let that kind of crap slip by. That's just plain bush league.
Still, what Mac has yet to compete with is the Zune Pass--$14.99 a month for unlimited downloads and burn rights on 10 songs per month. The Pass can be used for 3 Zunes and 3 PCs. Truly ideal for music lovers. The Zune software is very user friendly for those of us who haven't and won't switch to a Mac.
The ONLY drawback in my opinion? The popularity of the iPods allow for TONS of accessories. I think the success of the Zune is just waiting for people to realize its capabilities.
MS can't come out and say it, but they really are working towards an entertainment solution where you buy a piece of media once and can play it on multiple platforms (video, not games). This is why it's a big deal for the Zune to be able to support HD content out to a TV even though it can't display it on it's own screen. The current gen Zunes are the same. They can take files in 640x480 and downsample on the fly to 320x240 to fit the screen.
The real solution will be to buy a tv show once from the market place have it play 1080p on the xbox, 720p on a portable device, and either format on your PC (depending on your monitor). It's possible the Zune software would even transcode the 1080 file down to 720 as it loads onto the Zune. This is where I hope MS is going. I understand the challenge of pulling all the systems (and licensing contracts) together to make this happen. It would be a lot easier for the consumer. How many different times do we have to buy our movies and tv shows? I think I have 3 versions of Iron Man and Batman Begins now.
So in other words, you're paying $1.49 USD on each song you get to keep, you have to buy 10 of them a month (whether you want to or not) and the rest is just stuff that you can listen to until your stop paying for the sub, at which point it becomes inert and unusable data sitting on your hard disk.
Sort of like the old CD "clubs" of yesteryear... you get 10 of them for nearly nothing up front, but have to buy x amount more at full market price later - whether you want to or not.
Note that this isn't a kick against Microsoft per se, but against the whole subscription model. It basically guarantees an income stream for the seller, with very little advantage to you, the consumer.
Yes, that's right, and it's a Good Deal. As long as you're a subscriber, you have all the music you want available all the time, and when you want to discontinue it, you're not left with zip.
The pros and cons are clear -- it's simply up to the user to decide if it works for them. For example, there's nothing stopping someone from buying tracks from Amazon or iTunes and using them with a Zune if they so desire. Choice is a good thing.
$1 per song $5 for the subscription whats the issue here?
Especially to people who get bored of music quickly.
I seldom listen to a song forever.
http://news.cnet.com/8301-13526_3-10250240-27.html?tag=mncol
there will be no app store (at least initially).
http://gizmodo.com/5276921/zune-hd-amazon-listing-hints-at-games-apps
there will be an app store.
Typical Apple fanboy.
PocketPC's?? You realize that the Zune HD will have an Nvidia Tegra chip, which is going to enable the Zune to be much more responsive than other PMPs.
And what about iTunes? Compared to Zune 3.0, iTunes 8 is a slow, bloated mess.
2. Has anyone noticed MS didn't even demo the browser or e-mail? Now that is amazing! (that it's not ready to go!)
3. HD content with no HD screen? The screen has LESS resolution than the current iPod touch. Why waste space on resolution your device can't display.
4. Fall? This thing should have been out the door six months ago. By fall, Apple will probably have 60,000 apps, a 64GB touch, and a slew of hardware add-ons, game controllers, keyboards, etc.
Apple's "closed" system allows lots of people to make money off the iPod, especially developers and peripheral makers. And that money making machine will only accelerate with OS 3.0. What's more, all those developers are getting a crash course in developing for Mac since they use the same core OS.
iTouch=OOOOOO cool I have an apps store with only 2 usefull the rest are either stupid or do not work properly.
The only thing Im hoping for is that the Zune Hd is A little cheaper or around the same price though. That would actually be cool because the features it comes with will be greater or higher quality. Not talking about the HD radio, but if the Zune does have the Nvidia Tegra then it would be able to run better apps then the iPhone-iTouch. The oled screen will allow for better battery life.
- by John Elberling June 2, 2009 10:06 AM PDT
- This Zune vs. Touch hype is a joke. no Zune apps = no chance. it's a portable media player vs. a pocket computer, not even in the same class of device. and no, while the Zune runs Win CE it is not running WinMobile 6.x so it can't run those apps, not even the small number designed for touch screen UI. i mean, no email/twitter! get real.
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- by CrashPad63 June 2, 2009 11:20 AM PDT
- Ahh yes it can. You just are blindly following th Apple doctrine. Dont worry even you can eventually be woken up to "think different" just stop with the koolaid!!!
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- by DrtyDogg June 3, 2009 3:48 PM PDT
- I didn't see the release that stated no apps. huh, must have missed it.
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- by docster87 June 4, 2009 8:09 AM PDT
- @drtydogg, in THIS article, it states that 'currently' Zune has no app store. Didn't you read THIS article???
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- by rapier1 June 4, 2009 11:15 AM PDT
- I think what some people are missing is going to be the integration with the XBOX Live ecosystem. I think you're goign to see quite a few games and apps for the Zune HD pretty quickly.
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- by AbeFromWindsor June 7, 2009 5:59 PM PDT
- the key word is "currently" if the zune hd was released already this would be an issue but seeins as it is not and will not be for a number of months it is a non issue
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- by Banshee1990 June 9, 2009 4:53 PM PDT
- I forgot you needed a store in order to use apps, because look at linux people make apps for that and it doesnt have a store to buy it from, but whatever.
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