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May 7, 2009 5:36 PM PDT

Despite layoffs, Ballmer is doing a great job

by Don Reisinger
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(Credit: Microsoft)

Microsoft announced 3,000 layoffs earlier this week. The layoffs inch Microsoft closer to its goal of cutting 5,000 employees from its payroll. The company claims the layoffs are a part of broader strategy that aims at making the software giant more focused on others areas of its operation.

Whatever the logic, there's one person at the company that, over the past nine years, has performed quite admirably: Microsoft CEO Steve Ballmer.

I'll be the first to admit that Ballmer can be eccentric. He's often criticized for his outspokenness and willingness to mix it up with tech royalty (I'm looking at you, Apple). He has a tendency to open his mouth when he shouldn't. And he has embarrassed himself on a few occasions.

But when we look at his performance as a CEO from a financial perspective, I don't think even the most ardent Microsoft hater can say that he has done a poor job. Don't get me wrong, I do believe that these layoffs are a mark on his record, but when taken as a whole, Ballmer has proven to be one of the tech industry's most competent CEOs.

When Ballmer became the CEO of Microsoft in 2000, Bill Gates said it would be good for his company. He explained to reporters that Ballmer would be charged with the task of managing the huge corporation, while Gates would focus on the future of Microsoft's platforms. It worked.

Incredible growth
When Ballmer became the CEO, Microsoft had $52 billion in total assets. During that year, his company enjoyed a $9.4 billion profit.

According to its 2008 annual report, Microsoft now has almost $73 billion in assets and no debt. During its 2008 fiscal year, the software giant generated a profit of approximately $18 billion--almost double what the company made when Ballmer took over nine years ago.

But it gets better. Microsoft lost $158 million in cash the year Ballmer became CEO. Last year, the company added $4.2 billion to its coffers. That's more than enough for it to maintain its position of power in the industry and if need be, invest in companies or technologies to solidify its standing going forward.

Management effectiveness
Management effectiveness--a measure of how well CEOs and their managers are using assets, equity, and investments to run a public company--is extremely high at Microsoft. The company's average return on assets (a measurement of how efficiently management is using its assets to generate earnings) is 17.26 percent over the past five years. That figure is almost double the rest of the companies in the industry.

Microsoft's average return on equity (profit a company generates with the shareholders' invested capital) for the past five years is 26.46 percent. That figure is 10 percentage points higher than the rest of the industry.

Microsoft's return on investment--how well it's able to profit off investments it has made--is a whopping 23.53 percent. Compare that to the industry-wide figure of 15.26 percent and it once again becomes clear that from a management perspective, Microsoft is second to none.

The biggest issue (if you can call it that) with Microsoft's financial performance is that its stock price hardly moves. Since Ballmer became the company's CEO, the share price has hovered at about $20 to $30. Those looking to make a quick profit won't like that. But if you're looking for a solid, stable stock that will pay dividends, Microsoft is for you.

In fact, Microsoft's current quarterly dividends are at $0.11 per share. When it first started issuing regular dividends in 2004, the company was offering $0.08 per share. Don't let that slight increase fool you. Issuing dividends is typically a sign of a healthy company. And considering those dividends have only gone up, it's even more evidence of Microsoft's strong financial health.

The economy
I should note that the economy has hit Microsoft hard. The company's quarterly profit slipped by a little more than $1 billion year-over-year, according to its latest filing. But we can't look at that decline in a vacuum. There are are countless organizations both in the tech field and out that are incurring huge losses since the recession hit. To fault Ballmer for making only $3 billion last quarter instead of $4.4 billion is a little silly.

I could go on, but I think you get the point: in every financial metric, Microsoft has been gaining financial strength since Ballmer became the CEO. You can say what you want about who Ballmer might be as a person, but don't let the layoffs fool you. As a CEO, an executive charged with managing a company and maximizing shareholder value, he's extremely capable.

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Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

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by monkeyfun14 May 7, 2009 5:57 PM PDT
Lmao usually this would be quite controversial but considering everyone agrees he's a (jerk) I don't think it will be as big of a flame fest.
[CNET editor's note: Objectionable material deleted]
Reply to this comment
by 1g2j May 7, 2009 6:57 PM PDT
That don't stop the fanboi's!!
by catch23 May 8, 2009 8:00 AM PDT
Being a jerk and being good at a job have little to do with one another(depending on the job, of course. It wouldn't work for PR)
While I dislike his style, MS has done quite well under his leadership.
And seeing how the only thing you can do is call him names while MS has reaped huge rewards, it kind of proves the point. I'm quite sure you could not say the same for yourself.

They do need to send him to charm school or something, though. Or just get him to be quiet more often.
by Random_Walk May 8, 2009 8:29 AM PDT
"Being a jerk and being good at a job have little to do with one another"

This part I can agree with.

The rest? Not so much. On the face of it, Microsoft appears to be doing well. Behind the scenes, they have lost (and are still losing) marketshare, their initiatives outside of XBox are floundering (and even XBox is just recently and barely eking out a profit, 10 years after it was launched), they keep casting themselves into areas where it is almost a setup for failure, and he got to preside over, well, Vista....

I suspect that Ballmer's performance over the first 6 years were largely coasting on Gates' coattails and the booming dot-recovery. Now is the time where leadership gets tested, and he is doing far worse than the oft-absent Jobs, and not really doing much to insure his company's future - after all, Office and Windows are still the big two moneymakers, just like in 2000. Everything else combined is not enough growth-wise to keep the company afloat.
by devindotcom May 7, 2009 6:29 PM PDT
I think it's very naive to attribute so much to Ballmer... the market and the product determine far more than this guy has. What of the projects he's been so bullish on? Vista, Windows Mobile, both are in ruins. Microsoft's growth has ceased in both areas and they're losing out to Apple and others. Has Ballmer stopped or slowed this? I don't think so.

Windows 7 and WinMo 7 might be a change, but this is years and years after when the change should have come. Maximizing shareholder value is a duty that spans decades, and if his slowness to move these last years cost MS money in the long run (as I feel they will), then he will be remembered as someone who did NOT do his job right.
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by CDubber May 7, 2009 6:37 PM PDT
Hmm, Ballmer has presided over the Xbox and Zune initiatives as well. And LiveSearch. I wonder how those projects are going...
Reply to this comment
by 8301 May 7, 2009 8:42 PM PDT
Over 52 million Xboxes have been sold, the Zune is #2 in the portable media player market, and Live Search... well, two out of three isn't bad.
by 1g2j May 7, 2009 9:39 PM PDT
"Over 52 million Xboxes have been sold, the Zune is #2 in the portable media player market, and Live Search... well, two out of three isn't bad. "

----Nintendo Wii just reach the 50 million mark so how the xBox going to sell more. Last time I checked, it was like 28 million xBox's sold. I am pro Microsoft but do not inflate numbers. It makes you look bad.
by 8301 May 7, 2009 10:28 PM PDT
"Nintendo Wii just reach the 50 million mark so how the xBox going to sell more. Last time I checked, it was like 28 million xBox's sold. I am pro Microsoft but do not inflate numbers. It makes you look bad."

24 million Xboxes + 27.96 million Xbox 360s = 52 million sales. The big black ugly things are part of the Xbox division too.

I'm not pro-Microsoft (definitely not pro-Ballmer) but I think they did a good job with the Xbox. And unlike CDub, I back up my opinions with figures.
by sting7k May 8, 2009 8:00 AM PDT
The Wii sells systems but it doesn't sell software. The Xbox 360 is a success for Microsoft and has very much solidified them in the gaming market. Xbox LIVE is huge, they are racking up new users every week, and games/accessories fly off the shelves faster than anything Nintendo or Sony put out.

Although I wouldn't lump the original Xbox sales in with the Xbox 360 sales, because then you could say Nintendo has sold probably over a billion consoles between the NES, SNES, N64, GameCube, and Wii (and also remember the Game Boy and DS).

I think if anything the Xbox is their real bright spot right now since gamers still seem to be buying stuff.
by Random_Walk May 8, 2009 8:46 AM PDT
"24 million Xboxes + 27.96 million Xbox 360s = 52 million sales. The big black ugly things are part of the Xbox division too."

In this case, count PS2 + PS3 sales from Sony, and Wii + Gamecube + N64 sales from Nintendo (all over the same rough time period as the XBoxes - 2000 - present)...

...suddenly Microsoft has cause for embarrassment.

Here's how I got there:

Sony: PS2 sales are ~ 122m over the past 400 weeks (can't get the whole 10 years in @ vgchartz for some odd reason), PS3 sales are at ~22m since its launch... comes to 144m Playstation units sold since ~2000 or so. (very rough guess, mind)

Microsoft: XBox 1st Gen sold around 24m, XBox 360 sold around 30m... comes to 54m.

Nintendo: Wii sold around ~50m, Gamecube sold around 21.5m, and the old N64 managed to eke out 5.3m - comes to 76.9m units sold.

Source. http://vgchartz.com

Sorry, but Microsoft comes in dead last when you compare various gens of console (not hand-held portables)
by pentest May 13, 2009 11:27 AM PDT
It doesn't matter how many xbox's are sold, they are a financial and technological failure.
by SlimGem May 7, 2009 6:43 PM PDT
MS makes money by default and in spite of themselves. How about info on the Flowbee?
Reply to this comment
by htcstech May 7, 2009 6:56 PM PDT
Trouble is that he thinks he has 'charisma', which none of his yes people have the courage to point out that he doesn't. Yet he goes ape and sweats a lot and thinks that wearing jeans in front of a captive audience is KOOL. This guy is a suit.
As for his performance as a CEO? Well maximizing shareholder profits is one thing, making customers happy is another. There's got to be a balance and IMHO Microsoft needs more balance.
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by monkeyfun14 May 7, 2009 8:45 PM PDT
Actually technically he does have charisma anyone who is able to go out on stage and make complete jackasses out of themselves in front of everyone on purpose must have some form of charisma.
by sting7k May 8, 2009 8:01 AM PDT
@monkeyfun14, I would say that is charisma as well. He is excited about everything he does, which should be a good thing.
by cvaldes1831 May 7, 2009 7:04 PM PDT
MSFT's dividend yield is like 2% -- nothing to write home about. There are other S&P 500 companies that pay far better dividends (Frontier, General Electric, AT&T, Verizon to name a few). Heck, even if you want a high-tech company, Intel pays a better dividend than Microsoft. I'm not saying that Microsoft is financially unhealthy. I'm just saying that as a source of dividend income, it's not a winner.
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by 1g2j May 7, 2009 9:02 PM PDT
Microosoft has more outstanding shares in the public than many companies.
by bicparker May 7, 2009 9:09 PM PDT
You can't just brush the stock price under the rug like the columnist is trying to do. That represents the company's ability to raise money from others and is one of the CEO's primary responsibilities to ensure that this ability is maximized. People don't buy stock with the idea that it will just stagnate in value, go down, or can't sustain any price level, which is what has been going on with MS stock for years now.

The fact that the stock price of MS has been depressed and stagnant for well over 5 years, especially in light of all of the rosy numbers presented by the columnist, is a huge black mark on the record of Ballmer. He's got a company with numbers like they have and he can't promote the stock price? Come on! That is pure incompetency on that front and it hurts and mortgages MS's future.

This weakness was highlighted when MS tried to take over Yahoo and it was apparent that for a large acquisition, MS would have to borrow money to make it happen. This whole action undermined Ballmer's position as well as MS's perceived market value. It also exposed MS's sensitivity to leverage, since a lot of analysts realized that if MS ever has to borrow money, its profitability will be seriously impaired.

Unless Ballmer can get the stock price up (and raising the dividends was a fruitless effort to make this happen, btw), he will continue to be seen as a CEO who had everything in a company and could not convince the market to buy his stock.
Reply to this comment
by Splashes May 7, 2009 10:15 PM PDT
Now, now. Let's not complicate the issue with pertinent facts. Mr. Reisinger prefers to invent his narratives.

All anyone needs to know about Ballmer can be seen in this video (his reaction to the iPhone announcement):
http://www.youtube.com/watch?v=C5oGaZIKYvo

The guy is a ******, pure and simple. Microsoft has grown in spite of Ballmer, not because of him.
by Splashes May 7, 2009 10:22 PM PDT
Whoops, didn't know that particular synonym for a feminine hygiene product was banned. Sorry 'bout that.

To me, the term "salesman" (as in, "Ballmer is the quintessential used-car salesman") is a much worse insult, but for some reason it's not censored. Go figure.
by Arthur Young May 7, 2009 11:01 PM PDT
You are being too generous. The price of Microsoft stock in 2000, when Balmer took over, was approximately $60/share (split adjusted). Now it's about $20. That's a loss of 2/3 of the value in the last 10 years.

He has been a disaster. You can love Microsoft for it's products, but you are crazy if you love it for it's performance. There is no good recent performance.
by cvaldes1831 May 8, 2009 7:28 AM PDT
Ballmer is a ham-fisted egomaniac. Now that Gates is out of the picture, Ballmer's shortcomings as a business leader have become rudely obvious. As a businessman, Gates was extremely effective and likely reined in his protege. Ballmer is right up there with Scott McNealy in terms of incompetent blowhards.

Indeed, Microsoft's stock has wallowed over the past five years (I'm a shareholder), just tracking the S&P 500; heck, Gates lost his title as Richest Man In The World. That's not the expectation that MSFT shareholders have for their formerly high-flying stock.

Microsoft remains a formidable force in high-tech riding on the strength of its legacy-focused technologies (Windows, Office), not because of Ballmer's aptitude.
by therealgeeves May 8, 2009 2:07 AM PDT
5000 employees can only cost about 5 billion a year... Is that the profit for next year?
Reply to this comment
by xcal78 May 8, 2009 7:33 AM PDT
Hook me up with this job. I'd love to make 1 Million a year then feel free to fire me at the end of the year.
by Ted Miller May 8, 2009 5:27 AM PDT
Ahhh... Here we see false propaganda taking root! Where do we they get this stuff? Who are they trying to kid? What a waste of reading this is!
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by ballmerisanape May 8, 2009 6:09 AM PDT
Isn't Ballmer the guy who completely dismissed the iPhone?
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by vikinzer May 8, 2009 6:19 AM PDT
This would be amusing if the numbers weren't true. What makes this so very very sad is what Microsoft has done to get these numbers. The ordeal with OpenXML, the continued face palming of the way the company has talked about Linux during Ballmer's tenure. (To their credit this has improved in the past year or so).

The other thing is Microsoft still balances on two pillars. Office and Windows. The Zune was a joke, their hardware division has always been a joke. Their kinda sorta getting their cloud concept together. All previous attempts at consumer net services have been total jokes, and I don't even want to talk about search. They make those profits because they can leverage their monopoly status. That status is starting to crack around the edges as well. Sales aren't a good indicator because of the economy, and someone staying with an older version of windows is still a likely windows upgrade when things pick up. Market share still represents real loss even when the economy is bad, because it means someone was still motivated to change with little resources. Microsoft is loosing windows market share slowly, but steadily. Between slightly increased Linux market share, slightly more than slightly increased Mac market share, and Windows XP selling for a fraction of what MS has ever gotten for OS licenses fees before they desperately need another pillar to support their company on. Xbox may be rocking, but it's not going to come within a thousand miles of Windows revenue. Especially if their next gen of consoles has the failure rate of their current gen.

Somethings got to give, or Ballmer is going to be known as the CEO that milked the company for all it was worth in the short term and didn't have the vision for the long haul.
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by alegr May 15, 2009 10:08 AM PDT
"their hardware division has always been a joke. "

I didn't know that. MS optical mouse was the first really useable optical mouse on the market. Just don't tell me about those horrible contraptions Sun was shipping; those that required a mirror pad with square grid; those were frankenmice.
by Sourdust May 8, 2009 6:53 AM PDT
Every stat mentioned here is financial. Microsoft may have done very well financially but there are other aspects where Ballmer has fallen way short - missed opportunities, falling behind the competition, obsession with Google, employee morale, etc. In the short term his financial results may be good, but if you look at the long term he's hurting the company.
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by sargess25 May 8, 2009 9:46 AM PDT
Let's not forget that Vista's fiasco happened on Steve Ballmer's clock. Micro$oft has been on a downhill slope since Gates relinquished his post as CEO to Ballmer. The guy is dreadful and should never ever been elevated to that position, every project that has been started and finished with him in charge is awful. Bill Gates will have to jump back in there and sack a bunch of people over failed projects, and get things fixed. They could have fixed Vista's underpinnings by removing the DRM checking subsystem, and returning to the unified driver architecture, but no surprise that they never did that.

Ballmer said, when recalling his promotion to CEO: "I restructured the company to give more decision making power to executives, and elevated people with general management experience into positions previously held by technology focused executives." That says all
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by slapppy May 8, 2009 9:46 AM PDT
This is journalism? More like Fanboy material.
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by jbcahill May 8, 2009 9:55 AM PDT
Don, when you write and article, do you set out to be totally wrong or does it just come naturally?

Steve Ballmer is an idiot in every sense of the word. Microsofts revenue stream is on automatic from corporations locked into the Microsoft software. The company have relatively little value. As of 11:50 am on Friday 5/8, Microsofts stock is at $20.24. The best thing that could happen is the board of directors fire this guy and put someone in that has a reals vision.
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by sargess25 May 8, 2009 10:37 AM PDT
this is how Steve B. should be best remembered:
http://www.youtube.com/watch?v=tGvHNNOLnCk&feature=related

lol classic
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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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