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April 28, 2009 9:30 AM PDT

How I got my BlackBerry Bold for $30

by Don Reisinger
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BlackBerry Bold

Welcome to affordability, BlackBerry Bold.

(Credit: Research In Motion)

I'm now the proud owner of a BlackBerry Bold.

For a while, I was trying to decide if I wanted to ditch my iPhone 3G for the Bold. After some research and hands-on time with Research In Motion's beauty, I decided that it was in my best interest to escape from Apple's grips.

But there was a problem: the BlackBerry Bold is expensive. If you're not eligible for a two-year upgrade, the Bold will set you back $550 at the AT&T store. If you're new to AT&T or eligible for the upgrade price, you pay $399.99.

I didn't want to spend that much on a mobile phone that replaced another expensive gadget. Plus, I wasn't eligible for an upgrade. So I decided to head down to the AT&T store to talk with a representative to figure it all out. And much to my surprise, he and I determined that I would end up paying just $30 for the Bold.

Here's how it worked:

When I spoke with the representative, he informed me that although I wasn't eligible for the upgrade price, my wife's line was. So I used her upgrade option to immediately reduce the price from $550 to $399.99.

Although I was forced to plunk down $399.99 for the Bold, it came with a $100 AT&T mail-in rebate, reducing the effective cost to $299.99.

After I paid, the AT&T representative told me that if I wanted to ditch my iPhone for good, I could use RIM's BlackBerry Trade-up Program, which allows you trade in any phone you have hanging around the house for some cash.

I decided that my iPhone 3G was dispensable, so he and I worked through the process of checking its value. After inputting that it was in almost-perfect condition, it returned a value I never thought possible: the iPhone was worth $222. And with an additional $50 added to that amount, thanks to a promotion code (he told me the promotion code is "graduate"), RIM would pay me $272.

I was shocked.

Once I get that payment from RIM, I'll have paid $27 (about $30 after tax) for the BlackBerry Bold. Thought it was impossible? Think again.

And you can do it too. The iPhone has one of the highest values, but any phone you own can be turned into cash. Even my wife's old, cracked iPhone fetched $22. And it doesn't matter which provider you use--RIM gives rebates to anyone. But I should note that the only way to receive cash from RIM is if you provide a BlackBerry proof-of-purchase.

So what are you waiting for? If you want a BlackBerry, don't spend more than you have to. Heck, if you have enough phones with value, you might actually profit on the deal.

Who could guess that?

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Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

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Add a Comment (Log in or register) Showing 1 of 2 pages (27 Comments)
by ryan_t_moreau April 28, 2009 9:44 AM PDT
the link should actually be http://blackberry.tradeups.com
Reply to this comment
by carguy622 April 28, 2009 9:44 AM PDT
I'm hesitant to enter into contract again with AT&T though. Plus the RIM trade-in program doesn't even list the Nokia N96. They only give you ~$80 for an N95 8GB as a comparison. I think I'll stand pat for now.

Now your wife is stuck with her phone for two years (or until the contract on your line is up), unless you want to pay full price or buy unlocked, which I suspect you don't...I hope you got her consent on that ;)
Reply to this comment
by Get_a_life_Leo April 28, 2009 9:46 AM PDT
RIM has been doing well adding subscribers - albeit at significant expense. Wonder what happened to the iPhone? Presumably, AT&T will sell it as a refurb.

I'm ditching my Blackberry for a new iPhone in July. Guaranteed I won't get as good a deal :-(
Reply to this comment
by ripvan80 April 28, 2009 9:50 AM PDT
Your iPhone is dispensable, yet it brings the highest value in trade-in.
I guess that says a lot about Apple versus Blackberry quality.
Actually the key to a smart phone's value is its ability to synch with home/office computers.
And the net work. And the App Store. And the funny Mac versus PC ads.
Reply to this comment
by El_Segfaulto April 28, 2009 10:16 AM PDT
Does it say a lot about quality or perceived value? Just because a shiny object is adored by the masses doesn't make it the best product out there.
by Angmarr April 28, 2009 11:47 AM PDT
IE the i -pod
by mymeta May 10, 2009 7:06 AM PDT
highest value hmm
yet go to cellforcash.com
and you will see that currently you get $240 for bold in return, while iphone 3G 8GB gives $150 in return

okay yeah highest value
by markphillip April 28, 2009 9:51 AM PDT
Quite nitpicky, but I'm guessing you're being taxed on the $399, not the $27. Resulting cost will be around $60, not $30.
Reply to this comment
by bleekerbaby April 28, 2009 9:58 AM PDT
OR you could have sold your iPhone on Craigslist for $400 and MADE a profit.
Reply to this comment
by amd0505 April 28, 2009 10:02 AM PDT
OR unlocked your Iphone(which is easy), then sold it on Ebay for $500 or $600. After that, buy whatever phone you want. Pointless article...
Reply to this comment
by JerryRiggg April 28, 2009 10:05 AM PDT
That is good information to know. I'm a Sprint customer with an Instinct and I'm dying for the Blackberry Storm which Sprint doesn't carry at the moment but I'm hoping they will get it soon. I have to stay with Sprint because of a place I travel to frequently and Sprint is the only carrier that has coverage there. And besides, their plans are cheaper than AT&T and Verizon especially when you include data. And oh yeah, the Storm is a world phone which will work perfectly for my european trips. So here I am, waiting, waiting, waiting and of course Sprint and RIM are mum on whether Sprint will even get the Storm or a reasonable facimile but hey, I have time and I'm not in a hurry and I'm not going to settle for some poor substitue for what the blackberry can do. But your info is good to know. When the time comes I'll be getting two Storms, hopefully for $30 a piece or less.
Reply to this comment
by El_Gringo_Guapo April 28, 2009 10:42 AM PDT
I can't imagine using a Blackberry; it looks like something Bill Gates would've carried maybe five years ago.
Reply to this comment
by jefflac April 28, 2009 11:17 AM PDT
I can't imagine not having push notifications on email and multi-tasking applications... to each his own.
by Jonathan Monahan April 28, 2009 11:23 AM PDT
@jefflac That's funny my iPhone makes a funny noise when I get an email. Oh that's Push!
by wesisw_ April 28, 2009 12:49 PM PDT
My Nokia also makes a funny noise when I get an e-mail. Does that mean it gets push e-mail too? Awesome!
by dvaughn007 April 28, 2009 11:02 AM PDT
I find it interesting that you want to "escape from Apple's grips" and yet you have placed yourself firmly in RIMs stranglehold. Does anyone else remember the great Blackberry outtage?

And while you say you only paid $30 for it, you also gave up a piece of hardware that would cost you several hundred dollars to replace. Your net cost for this Bold is effectively $400 more (the cost of the iphone 3G).
Reply to this comment
by DVSD91 April 28, 2009 11:25 AM PDT
OMG REALLY???



You gave up a phone that launches complete programs with a single click icon for a OLD TECHNOLOGY (not even open sourced) Blackberry! This just shows the divide between people who know how to compute and those whom don't.



If you look on ebay / craigslist people are tradeing Bolds for iPhones and paying hundreds!!!



Enjoy your mobile only webpages, a super small non-touch screen, and clitchy O/S. But since you don't understand O/S architecture, you don't mind!!!



Only good thing is you only paid $30 for it (even though you trade the greatest phone ever made in) cause that is all that phone is worth!

[Editors' note: Personal attacks deleted]
Reply to this comment
by longklaw April 28, 2009 11:52 AM PDT
That's nice to know. I'm thinking about getting a Blackberry myself.
Reply to this comment
by mdub311 April 28, 2009 12:06 PM PDT
Jeez Dan,

You could have bought a refurb model and MADE money on this transaction.
Reply to this comment
by Alex Alexzander April 28, 2009 12:09 PM PDT
I switched from the iPhone to the BlackBerry curve. I also might get a Bold or an 8900 Curve.

I'll take the BB over the iPhone any day of the week, and twice on Sunday's. Don't get me wrong, the iPhone is nice. I bought an iPod Touch and I use it for exactly what I wanted. I real-time stock app, a currency calc, bloomberg, and a few other apps. I run the batter dead by the time the market closes. But who cares, it's not my phone. It's an accessory, and that's all I want from it.

The BB has a better portfolio app, which is not realtime, but it truly understands the concept of selling and buying a stock out of the portfolio cash. I find it a better app, but for different reasons. RIM did have an outage, but I swear, Active Sync is not that great. I've had 4 phones that use Active Sync and none of them are as reliable for email as the BlackBerry. I can also multitask and the battery lasts far far longer than the iPhone. Easily 4 to 5 times longer. And it's replaceable.

What I did like about the iPhone is not the phone or email. So an iPod Touch is fine.
Reply to this comment
by johnqh April 28, 2009 12:47 PM PDT
Sell the iPhone on craigslist, you can get at least $350.

But wait, you upgraded your wife's line, so now you are paying $30x2=$60/month data access on your two lines, and you have only one Blackberry Bold (which I assume you are using). What phone does your wife use? Does she use the data connection?

If she doesn't, then you just signed contract to pay $30x24=$720 (+tax and fees) extra for the additional data line which you don't use.
Reply to this comment
by C0mmanderB0nd April 28, 2009 1:36 PM PDT
So basically you burnt your wife's upgrade so I hope she enjoys here old phone for the next year or 2. I am sure you wife is thrilled about that......

And as others have said you might want to try that thing called "Craig's list" next time to sell your "like new" iphone, you could have made more money and not had to sign a 2 year contract.

I really can't wait to read your next article now (for a laugh), what do you have on deck???? You could always go to the apple store and drop a couple of grand $$$ on a mac book and then get Dell to let you trade it for a $300 net book and tell us all what a great deal that is!
Reply to this comment
by nowimcool April 28, 2009 1:48 PM PDT
The title misleading, it should read, "How I traded my Iphone for a Blackberry Bold".
Reply to this comment
by NeonLemmyKoopa April 28, 2009 3:03 PM PDT
Alot of trouble, but it seems like it was worth it in the end!
Reply to this comment
by caffemacchiato April 28, 2009 11:59 PM PDT
"The power of doing anything with quickness is always prized much by the possessor, and often without any attention to the imperfection of the performance." Austen
Reply to this comment
by go_live May 1, 2009 9:13 AM PDT
try selling your Bold in a year. You won't get the $30 you just spent not to mention the time and hassel that you put up with just to get a "Deal." Next time, just send my your unwanted iPhone.
Reply to this comment
Showing 1 of 2 pages (27 Comments)
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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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