The Digital Home Video: User-generated video is useless -- right now

by Don Reisinger

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User-generated video is great, but there aren't any opportunities for making money, which makes it useless to video services. Find out why in my latest video.

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Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

Topics:: Google,; Yahoo,; HDTV,; Digital Home,; Microsoft

Tags:: Video,; YouTube,; Hulu,; Fancast

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by aztec92154 November 18, 2008 12:08 PM PST: Don, I think you might be on to something. The problem is, like you said. There is no demographic data attached to individual videos.

Say there is a website, like YouTube, that asks for users demographic data. If a user likes a video and they vote for it, or they comments on a video, that video gets attached to that users demographic data. On a mass scale advertisers can populate their ads on videos that they think clients would watch.; Reply to this comment


by Seanathome November 18, 2008 12:39 PM PST: Okay... user-generated content IS very profitable. Youtube has created the "Partners" program to allow advertisers to sync up with relevant, legit user-generated channels. It can be done! :); Reply to this comment

About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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