August 12, 2008 10:07 AM PDT

You decide: Does Nintendo or Microsoft sell more third-party games?

by Don Reisinger
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Over the past week, Nintendo and Microsoft have been trading barbs over which console--the Xbox 360 or Wii--holds the top spot for the most third-party games sold.

Nintendo was the first to "set the record straight" and released data from NPD that the company claimed showed that the Wii has sold more games than any other console when first-party and third-party titles are factored in. After hearing doubts over the inclusion of first-party titles, Nintendo then released a graph showing sales of only third-party titles, which it once again, compiled from NPD source data.

"I actually think that given the number of comments made from industry executives at E3 (or thereabouts) about how they didn't put enough resources against development of Wii games that the industry has realized that the old adage of 'only first-party games sell on Nintendo systems' is absolutely incorrect. I think you're right that the data will cause a few eyebrows to lift," NPD industry analyst Anita Frazier said in defense of the figures.

But Microsoft was suspect of the data and decided to release its own figures obtained from NPD to "clear the air." In its study, Microsoft claims "total third-party sales for the Xbox 360 since launch is currently 67,929,999 units, followed by the Wii at 33,394,311 units, and the PlayStation 3 at 19,976,325 units.

"Third-party sales for the Xbox 360 since the launch of the Wii and PS3 is 54,065,728 units, still almost double the Wii's 33,394,311 units."

On top of that, the company claims that it's actually selling more third-party titles per console sold than Nintendo, which it believes, shows its success in the space.

"No matter how you slice it, the Wii third-party game story is not a pretty one," David Dennis, group manager of corporate PR at Microsoft's Interactive Entertainment Business, said in response to his company's report.

So which company is right? Well, it looks like they're both right in their own special way.

Microsoft's stance is that its third parties have sold more units since the release of the Xbox 360 (and even the release of the Wii) than they've ever sold in Wii units.

Nintendo claims that it has sold more units in the first 20 months of the Wii's availability than Microsoft sold in the first 20 months of the Xbox 360's availability.

"According to the independent NPD Group, which tracks software sales in the United States, more than 33 million units of third-party Wii software sold in its first 20 months, compared with about 29 million units for Xbox 360 and about 20 million units for PS3 sold during each of their first 20 months on the market," Nintendo told me in an email. "NPD's tally of third-party software sales 20 months after each console's launch is the only way to make a direct, apples-to-apples comparison of the numbers. Wii remains the best-selling console of this generation."

So if we're trying to compare apples to apples, Nintendo has (theoretically) sold more units than Microsoft. But if we're comparing gross sales figures, third parties have sold more games on the Xbox 360 than the Nintendo Wii.

After getting in touch with NPD's Anita Frazier, I asked her to clarify the figures and give me raw data to compare the success of both companies' console.

According to Frazier, in the first 20 months of availability (the entire tally of sold units so far), the Wii "sold 60 million total software units where 56 percent are third-party units or 33 million. Keep in mind that this does not include Wii Sports. Since it's in-pack with the hardware, it is not counted as a software sale."

During its first 20 months of availability, the Xbox 360 sold "35 million software units, 84 percent of which were third party, or 29 million total."

Over its entire lifespan, Frazier says, the Xbox 360 has sold 82 million units total and 82 percent of those were third party, representing 67 million units.

Taking all that into account, it's abundantly clear that both Microsoft and Nintendo are keenly aware of the importance of third parties in the future success of their consoles, but it also highlights one important point: If Nintendo wasn't a Microsoft competitor, why would it care about Nintendo's claims of dominance?

Makes you wonder, doesn't it?

But in the end, there's really no way to judge the success of third parties on either console in a way that would be fair to all parties involved. Sure, there are a number of factors involved, including hardware sales and first-party sales, but it's practically impossible to compare each fairly. That said, I'll leave it up to you: Who do you think is the real leader in third-party sales?

Microsoft was contacted for a response. So far, it has yet to respond.

Update1: Added Nintendo official statement.

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Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

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by jezmondo August 12, 2008 10:34 AM PDT
Well I think it's important to see that Nintendo makes damn fine games, and Microsoft doesn't (they sometimes buy studios that do Halo but that's not quite the same). Nintendo's 1 first party games one the Wii are always going to be stiffer competition for 3rd party developers. That said, the huge success of the Wii make it a compelling story for any developer.

Essentially Microsoft are combating they have no clue how to fight, they might have bested Sony, but Nintendo are selling outside the hardcore gamer market, and every hardcore gamer will get the Wii anyway. Seriously, how do you fight that?!

Of course, if Blue Ray ever becomes a factor we could see Sony's PS3 rise from the grave. I say that as this "hardcore gamer" still doesn't have plans for a PS3 (and I'd budgeted for it... just don't see any compelling content - yet).
Reply to this comment
by swiggins August 12, 2008 11:10 AM PDT
Go analyze something of importance.
by cporpheus August 12, 2008 10:45 AM PDT
Hey, Microsoft pulled a Clearwire! "Oh, they're not competitors..." while their actions tell a different story.

I think for a good analysis, we need to see how many games were bestsellers on each console. If you count movie tie-ins and crappy 3rd party games, it only mucks up the water from the good 3rd party games. I think the 360 has better third-party developer support because it has the X-Box Live Arcade. Nintendo has the Virtual Console, but I don't think those games count as games for the Wii, because they were not developed for the Wii.
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by hansschmucker2 August 12, 2008 10:56 AM PDT
One thing I'm wondering about... does NPD even count "total" sales, or are these just the North-American figures? Judging from the marketshare Microsoft has outside the US, I'd be very surprised if these were international figures, as Microsoft is not really relevant outside the US. For example, in Germany, you have at least three PS3s for every XBox360.
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by Nynja August 12, 2008 11:19 AM PDT
The question should include:

Nintendo family of products (Wii, GameCube, DS, GameBoy, etc) vs Microsoft family of products (360, Xbox, Windows OS, etc).

That would be interesting, though I would have to assume that Microsoft wins that one unfortunately.

Down with M$!
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by uhpl508 August 12, 2008 11:27 AM PDT
Wii consoles now outnumber Xbox 360s and Wii consoles are currently selling faster than the Xbox, so if you are a 3rd party developer I think Microsoft is trying to skew the results by saying that overall they have sold more (they had an extra year of no competition after all) when actually sales are trending toward where a new 3rd party game is going to have a larger potential market on the Wii. So I don't think comparing past sales in a market that has changed significantly is a totally fair metric for either party. Its like GM saying they are bigger than Toyota because they have more vehicles on the road, when Toyota is actually selling more cars at present.
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by Kwasiowusu August 12, 2008 1:42 PM PDT
No matter how twist it, the 360 has sold vastly more 3 rd party games than the Wii. I don't care if the 360 had a year's start. After all the Wii has already caught up with the 360's hardware sales, and the 360's 3rd party software sales still trump the wii's by over twice. And there is no way you can compare this to GM vreus Toyota. The 360 has overall, has still sold a lot games than the Wii in America. Halo 3 oustold every single Wii game last year, even though Halo 3 only came out in September.
by Kwasiowusu August 12, 2008 12:06 PM PDT
Nintendo is trying to sell snake oil and deceive as usual.
Bottom line: The XBOX 360 has sold a staggering 67 million units software units in 3rd pary sales, whereas the Wii has only sold a measely 33 million units in 3rd party sales.
They are not even on the same planet. 360 3rd pary sales blow Ninetndo 3rd party sales out of the water, with plenty of room to spare.
I don't care if the 360 launched b4 the Wii or not. As far as 3rd party devepolers are concerned, all they care about is that they have sold over TWICE as many units on the 360 as on the Wii, depite the fact that total Wii hardware sales are now on par with 360 hardware sales.
In the previous generation, 3rd party sales on the PS2 easily beat 3rd party sales on the original XBOX. I didn't hear Microsoft or any analyst complain that the PS2 was launched a year before the original XBOCX, or that both Nintendo and Sony, had been in the vieo games business for a massive 20 years(in the case of Nineunmdo) before Microsft even launched the XBOX.
If we want to compare Apples to Apples, then its Microsoft that should be given the handicap, since Nintendo had 3rd party relationships and games on their consoles long before the XBOX was even launched, and Microsoft had to start from scratch, when Sony and Nintendo were already established in the console business.
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by Kwasiowusu August 12, 2008 12:15 PM PDT
@ uhpl505, 360 rd party sales outnumber Wii 3rd party sales by TWICE, depsite the Wii having overtaken the 360 in hardware sales. COD 4 on the 360 alone has sold a staggering 6 million worldwide. There is simply no Wii 3rd party game that even comes close to that number. By far most games sales on the Wii are Nintendo's own first paty games.
If anyone thinks that is going to change soon, they'd better take another look at the Nintendo DS, where Nintendo's own 3rd pary sales continue to far outpace 3rd pary sales on the DS, despite a huge DS installed base.
That is the more reason why 3rd parties with any sense, will put mosts of their resources on the 360, as they have.
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by nofanboy August 12, 2008 8:57 PM PDT
Listen up Kwasiowusu aka fanboy the 360 is a software sales monster. No one is saying it's not. After being out a year longer of course it will have sold much more software than the Wii. The Wii however has sold more software than the 360 did in it's first 20 months. The Wii has sold more 3rd party software than the 360 did in it's first 20 months. This is because the Wii has sold more consoles than the 360 did and that same time period and Wii owners buy games. To add to this point the Wii and PS3 were launch around the same time and the PS3 is getting killed in both software and hardware. Also M&S for the Wii has sold over 5 million and yes that is 3rd party software.

That takes nothing away from the 360 at all so calm down on the fanboy damage control. The large install base of the Wii and DS still give 3rd parties to sell more software on those consoles even is they get a smaller percentage of software sales. That is pretty easy to see , but your fanboy eyes blind you. Both consoles have room to do well, because each does something the other can not do. Cry your bitter tears over something else.
by 22mojom22 August 12, 2008 1:20 PM PDT
Sorry for the stupid question, but is Halo considered a 3rd or 1st party game for 360?
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by Kwasiowusu August 12, 2008 1:29 PM PDT
Halo 3, first party.
by hansschmucker2 August 12, 2008 2:14 PM PDT
Not a stupid question at all. If the NPD group isn't terribly stupid, they'll count it as first party, as Halo was developed entirely while Bungie was a whole owned Microsoft subsidiary, eventhough they became independent at about the same time as the release.
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by Kwasiowusu August 12, 2008 2:36 PM PDT
It don't matter if Bundgie became independent or not. Halo will always be a first party title, because Microsoft owns the Halo Franchise, and they can give it to whoever they want, to develop future Halo games. Gears of war is a first party title for Microsoft, even though Microsift sub contracted the development to Epic Studios. Of course NPD counted Halo 3 and Gears as first party titles.
by Madmanonfire August 13, 2008 7:29 AM PDT
It's really quite obvious that NIntendo sells more 3rd party games. All the proof you need is the 33 million in first 20 months vs 29 million in first 20 months. If the questions was "who sold the most 3rd party games", 360's 1 year head start would come into play, but it doesn't in this situation. Nintendo is the victor here.
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by Kwasiowusu August 13, 2008 1:38 PM PDT
Oh rubbish!
The Wii is not even on the same planet as the 360 when it comes to 3rd party software sales. No matter how you look at it, the 360 dominates the Wii:



Total third party sales for the Xbox 360 since launch is currently 67,929,999 units, followed by the Wii at 33,394,311 units and the PlayStation 3 at 19,976,325 units.

Third party sales for the Xbox 360 since the launch of the Wii and PS3 is 54,065,728 units, still almost double the Wii's 33,394,311 units.

If you take the total number of units sold and divide that by the number of titles released since November 2006, the Xbox 360 and the PS3 are selling more units per title on average than the Wii. This puts the Xbox 360 at 217,252 units per title, the PS3 at 156,065 units and the Wii at 132,517 units
by benjaminstraight August 13, 2008 8:25 AM PDT
Nintendo
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by Kwasiowusu August 13, 2008 1:44 PM PDT
The spin here is laughable. There is no " you decide" about it. Like someone said, everyone is entitled to their own opinions, not their own facts. CNET is trying to do their normal pro Nintendo spin here, and its not working.
The Wii is not even on the same planet as the 360 when it comes to 3rd party software sales. No matter how you look at it, the 360 dominates the Wii:
Lets just look at the real FACTS, from NPD shall we?



Total third party sales for the Xbox 360 since launch is currently 67,929,999 units, followed by the Wii at 33,394,311 units and the PlayStation 3 at 19,976,325 units.

Third party sales for the Xbox 360 since the launch of the Wii and PS3 is 54,065,728 units, still almost double the Wii's 33,394,311 units.

If you take the total number of units sold and divide that by the number of titles released since November 2006, the Xbox 360 and the PS3 are selling more units per title on average than the Wii. This puts the Xbox 360 at 217,252 units per title, the PS3 at 156,065 units and the Wii at 132,517 units.

http://www.gamesindustry.biz/articles/microsoft-the-wii-third-party-game-story-is-not-a-pretty-one
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by Madmanonfire August 13, 2008 4:41 PM PDT
"put mosts of their resources on the 360, as they have."
That's why people think that the 360 sells more 3rd party games. Thanks to the 360's year head start and the hesitation to support the Wii, there are more 3rd party developers making games for the 360, so they have more games to sell. If the Wii and 360 were given the same number of 3rd party software titles, over time, it's a proven fact that the Wii would sell more titles than the 360. The only reason the 360 "sells more" is because it has more to sell. Once again, Nintendo is the victor.
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by Kwasiowusu August 13, 2008 7:08 PM PDT
@ Madmanonfire, Groan!
The mindless Nintendo zombies strike again.
According to you : "The only reason the 360 "sells more" is because it has more to sell. Once again, Nintendo is the victor"
Try and make some sense will ya?
How the heck can Ninetndo "emerge the victor" when the 360 software is outselling Wii 3rd party software by a massive 2:1?
Are you living in the doublespeak world of George Orwell's "1984" where faslehoods mean the truth?
It's nobody's fault but Nintendo's that 3 rd party develprrs prefer the 360 to the Wii. Microsoft not only provides bettter development tools, Microsoft has atcively set out to woo 3rd party developers, and give them every support they need to develop for the 360, and it shows.
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by Kwasiowusu August 15, 2008 5:03 PM PDT
The July NPD software numbers confirm it: 360 3rd party sales easily smoke wii 3rd party sales.Not only did NCAA 09 sell more than any other game in July, the Wii version of NCAA 09 didn't even make the top 10 at all.
Plus the 360 had another 2 3rd party titles in the top 10, Soul Calibur IV, and Sid Meir. The wii had just ONE title in the top 10.
360 wins agin in 3rd party sales.
Next month, Madden 09 on the 360 will blow away Madden 09 on the wii with plenty of room to go have dinner.
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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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