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June 24, 2008 6:07 AM PDT

Google News torpid growth not keeping pace with other Google sites

by Matt Asay
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The New York Times is reporting that Google News, the world's eighth-ranked news site, is struggling to maintain a 10 percent growth rate, far behind that of rivals like Yahoo! With no ads, few visible improvements to the service, and only 11.4 million visitors in May, as compared with over 35 million to Yahoo! News, Google News appears to be the forgotten child within Google.

Google, of course, defends the site, but I found the defense a bit odd:

[Google's Marissa] Mayer called Google News one of the company's most innovative products, and said that it helped the bottom line because Google News readers were among the most active users of Google's search and other services. News results also show up on the company's main search pages, along with ads.

"It directly feeds the main business," Ms. Mayer said.

Maybe. But innovative? Yes, there may be some secret juju juice to News, but it doesn't make itself apparent to users of the site. Google aggregates and presents news stories. It's a service that I use and like, but innovative? That's not the word I would have used.

One thing I'd like from Google News? Clear separation of opposing views. Given that news is now largely a commodity, I like to quickly get past the facts of what happened to what people think about what happened.

For example, it would be great to have News not only co-locate differing perspectives, as it does now, but also to call out the different sides of any given debate so that I could select articles to get both sides. I'd "pay" for that by viewing ads.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by clickitysplit June 24, 2008 1:25 PM PDT
Maybe not, but it certainly keeps up with Google in the news. Here's list of Google-related headlines returned by Google News "Sci/Tech" right at this very moment:

Fighting the Android: Nokia buys and open sources Symbian
Google Poised to Crush ComScore? Maybe.
Orgies and apple pie: Google Trends used in obscenity case
Google News torpid growth not keeping pace with other Google sites
Salesforce, Google Head for ...
Florida teen loses arm in alligator attack

Ok, that last one doesn't relate to Google, but then it doesn't really relate to Sci/Tech either.

So that's 5 out of a total of 20 headlines on the Sci/Tech page which in one way or another promote Google. That suggests Google mistakenly believes that 25 percent of my Sci\Tech interests somehow relate to them.

Google: I'm just not that into you.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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