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May 26, 2008 7:12 AM PDT

Cisco gets into open source in a big way

by Matt Asay

CIO.com's James Turner has reported on a big, new development from Cisco Systems: the announcement of Etch, a "messaging protocol intended to allow developers to integrate client/server applications without the overhead of traditional protocols such as SOAP."

The biggest part of the release, however, is that it will be open source.

Like Facebook's Thrift messaging protocol, Cisco's open sourcing of Etch probably has less to do with any corporate love for open source than with a realization that the most viable way to take on an incumbent in an established software market is with open source. Open source enables a company to potentially disarm competing technologies through a bottom-up infiltration of the market.

Proprietary software is a way to guard one's position. Open source is a way to create a new position. Cisco's Etch is just one more reminder that many, if not most, new entrants to a crowded market will be open source. Whether they remain as such, however, is an entirely different question.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by David Arbogast May 27, 2008 10:35 AM PDT
Is this guy for real? Blind open-source zealot, for sure. No details, no specs, no information about Etch whatsoever... just another senseless rambling about how everything open-source is good. So far off base, Matt even suggests that Open Source is the most viable way to compete with an incumbant.. LoL... Who is the incumbant, Matt? An open standard known as SOAP? And lets not forget the basics of capitalism... if your open-source project isn't making money, then you are not competing in a market - you are eroding the market. OF COURSE "most new entrants to a crowded market will be open source." Too bad Matt doesn't actually realize why... With open-source, anybody can distribute junk. If you expect to make money, you have to have quality. I agree... the vast majority of new software will be open-source. The vast majority of that, will also be junk.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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