May 20, 2008 5:07 AM PDT

Survey finds 54 percent would buy more Microsoft products if it were more open

by Matt Asay
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I've suggested here that Microsoft has little to gain in the short-term from open source, and continue to think that its desktop business will remain a cash cow for many years regardless of what it does. Microsoft could call Windows and Office "squishy bath toys" and people would still buy them out of habit. The "open opportunity" for Microsoft is on the web, but that's a medium to long-term play.

InformationWeek, however, did a survey of 536 business technology professionals and discovered that:

  • 54 percent say they would be more likely to buy Microsoft products if the company were more open (and only 25 percent are asking for lower prices);
  • 81 percent want Microsoft to offer greater integration and interoperability with non-Microsoft products (a need recently raised by UK schools); but
  • 70 percent either don't believe Microsoft is opening up or think it's too soon to tell; and
  • 51 percent believe Microsoft's recent openness push as mostly a PR campaign.

Microsoft has a serious credibility gap when it comes to openness and open source. Microsoft's former open source chief does little to aid this by trying to turn the open source debate into a Windows versus Linux sideshow, which it is emphatically not.

It's about being a platform company again, Microsoft. Microsoft has grown so much that it now competes heavily with just about everyone, and has engaged in business practices that make it trusted by few. Between its necessary corporate motives (More profit, often at the expense of those in its platform ecosystem) and past (?) monopolistic behaviors, Microsoft has made it difficult to get excited about building on its platform.

This isn't a bad thing for maintaining a dominant desktop position. It's terrible for winning on the web.

Consider the fact that MySpace and Facebook are exploding as application platforms. Even proprietary Apple is seeing tremendous growth on Microsoft's home turf - the desktop - as people seek choice.

So, Microsoft doesn't need to open up...or does it? Could greater openness help to forestall a long day's journey into night?

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by TxemiC May 20, 2008 10:30 AM PDT
Same as Microsoft ended the Mainframe era of IBM, this could be the end of Microsoft PC era, as Google dominates the new Internet era where applications run on the browser and the OS matter less and less.

Microsoft, with their HW independent approach and open to thousands of developers, represented towards IBM in 80s and 90s, the same freedom promise that Linux and Open Source represent towards Microsoft today.

http://tech-talk.biz/2008/05/19/the-end-of-microsoft-era/
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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