April 21, 2008 5:33 AM PDT
Google is the world's number one brand, research finds
In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?
$86 billion.
I think that means I can't even afford one pixel of its logo. That's one heck of a brand.
Which are the other top-10 brands? General Electric, Microsoft (but going down according to other research), Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia, and Marlboro. It's fascinating to see how technology brands dominate. Maybe we really do rule the world?
Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
In this article about Microsoft fall to apocalypse, guess who wins?
http://tech-talk.biz/2008/04/21/microsoft-apocalypse-2018/