In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?
I think that means I can't even afford one pixel of its logo. That's one heck of a brand.
Which are the other top-10 brands? General Electric, Microsoft (but going down according to other research), Coca-Cola, China Mobile, IBM, Apple, McDonald's, Nokia, and Marlboro. It's fascinating to see how technology brands dominate. Maybe we really do rule the world?