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March 18, 2008 9:00 AM PDT

Oracle's XQilla open-source contribution and the art of PR

by Matt Asay
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Oracle just announced its contribution of the XQilla XQuery Engine under the Apache open-source license. There are two things that I like about this:

  1. It's an open-source contribution and demonstrates that open source isn't purely Machiavellian at Oracle and
  2. It's the best press release I've seen in a long time.

On the former point, Ken Jacobs and others within Oracle's open-source ranks would suggest that I've been looking in the wrong places if I think Oracle is fairly mercenary with regard to open source. Fair enough.

But take a look at the press release (link above) to grok my second point. I've never seen a press release like this, completely in bullet-point format. What a refreshing change. Just the facts....

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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