February 9, 2008 3:35 PM PST
Adblock Plus: The blissful, ad-free browsing experience
I must admit, I've completely forgotten what Internet advertising looks like. I installed Adblock Plus with Firefox a year or so ago and I haven't seen an ad since.
Not a single one.
If you have yet to declare your independence from ads, I'd encourage you to do so. It's strangely serene browsing the web without advertisements.
It's not immoral to browse ad-free, as some suggest. No, there are far better business models for the web than simply spraying ad graffiti over everything. Entrepreneurs might just have to think again - use a little creativity - to figure them out.
In the meantime, I just wish there were a way to take Adblock Plus offline....
Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay. 
2. I don't believe that ads are the only way to make money online (follow the link I give). Digitization of content enables as many business models as it shutters.
If you're blocking all the ads, you may not have noticed, then, that as often as not, your blog advertises Microsoft. Ha.. They spotted you!
- by jamesvdm August 21, 2008 5:19 AM PDT
- Providing quality content to online distributors (ie a website) is a better revenue model. One day Adblock Plus (http://adblockplus.org) or enterpriseadblock (http://enterpriseadblock.com) will force the Internet to this better quality model.
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