October 26, 2007 12:44 AM PDT

Linux losing to Windows

by Matt Asay
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A few years ago market share data clearly demonstrated Linux server growth outpacing Windows server growth. Today, Linux server growth has apparently slowed while Windows is picking up, according to IDC. Why? The rate of migration from Unix to Linux has slowed.

In other words, Linux may have hit the end of Unix's low-hanging fruit (which also might mean that Sun's OpenSolaris has picked up...?).

Linux growth in the U.S. x86 server market has, over the past six quarters, started to falter and reverse its positive course relative to Windows Server and the market as a whole.

The annual rate at which Linux is growing in the x86 server space has fallen from around 53 percent in 2003 (45 percent globally), when Windows Server growth was in the mid-20 percent range, to a negative 4 percent growth (less than 10 percent globally) in calendar year 2006, IDC Quarterly Server Tracker figures show.

Over the same time period, Windows has continued to report positive annual growth, outpacing the total growth rate in the x86 market by more than 4 percent in 2006, indicating that Linux has actually lost market share to Windows Server over this time.

Bill Hilf of Microsoft suggests that this stems, in part, from Linux being considered in two primary scenarios: high-performance computing and Web serving. Windows is apparently adopted on a much broader basis.

Is this a long-term trend or are we at a crossroads? With big ERP/database/CRM/etc. vendors moving or moved to Linux (Oracle, for example), I suspect we'll see Linux taking a broader position in the applications currently served (no pun intended) by Microsoft's Windows.

What this means is that it may be the end of Novell, Red Hat, and Ubuntu sidestepping Microsoft to focus on the low-hanging fruit. Novell has actually competed directly against Microsoft for several years, which is why it felt the Sharepoint threat earlier. (My last job at Novell was to analyze how to reverse Microsoft's efforts to push Linux out of enterprises using Sharepoint.) Red Hat still has not felt it because it has not competed as directly with Microsoft's application-serving markets.

To grow, Linux is going to have to take on Redmond. Directly. Soon. To win, it may have to present a similar story to Microsoft's: end-to-end value. This may not be something the Linux vendors can fully do today, though arguably Novell has (some of) the right pieces, if not the execution to back them.

The Linux versus Windows fight just got more interesting.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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U.S. != World
by jcfw01 October 26, 2007 4:33 AM PDT
It is a quite an extrapolation to conclude that Linux is losing to Windows by singularly relying upon U.S. market trends.
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Sales != Linux uptake
by lordshipmayhem October 26, 2007 5:13 AM PDT
Linux uptake is notoriously difficult to quantify when you can take a plain-vanilla, naked white box and install Linux on for free.

It's also difficult to quantify when you can, without paying a soul, replace one hundred existing Windows servers with Linux servers just by installing a copy of the OS downloaded for $free. Poof, Windows server gone.

Surveys like this suffer from their designers' inability to truly grok the implications of Open Source Software. This particular survey can be filed with the one that led to "Dewey Defeats Truman".
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Agreed on relying on the US...
by Matt Asay October 26, 2007 7:20 AM PDT
...but the data was also for the global market. And I also agree that Linux adoption is hard to quantify.

But let's say it's right. I want Red Hat, Ubuntu, SUSE, Mandriva, etc. to treat this as a wake-up call. I'm fine to dicker on the validity of the numbers, but I'd rather that we assume the worst and start competing hard with Microsoft.
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Virtualization affects Linux first
by ksajflkjdslfkj alksejdlka October 26, 2007 1:37 PM PDT
Virtualization has led to consolidation in the datacenter - which affects Linux well before Windows. Once the VMWare trend normalizes, the continued taking of share should continue for Linux. I don't know anyone who is building _more_ Windows.
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Why windows servers are gaining...
by Leslie Satenstein October 27, 2007 6:07 AM PDT
Advertising, Advertising and Advertising.

Almost every technical web page I visit, which has an artricle about a linux server will have a counter advertisement by Microsoft. While linux servers are stable and reliable, Microsoft will advertise a company that made a switch.

True, the company may have switched, but the linux server market has to show how many companies switched the otherway.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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