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September 18, 2007 10:15 PM PDT

Ignorance (of open source), thy name is Microsoft

by Matt Asay
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Oh, my. We're back to the good old days of Microsoft mythology. I had actually believed that Microsoft had grown up and wised up.

But no. Microsoft's Clint Patterson, public relations director for the Unified Communications Group, had this treasure trove of open-source "wisdom," circa 1998, to share with CNET's Stephen Shankland:

"The open-source development model has yet to demonstrate the ability to support profitable software businesses that can drive the coordinated research and testing necessary to sustain innovation. Many in the open-source software community have shifted to hybrid business models. They are making the same business decisions as any commercial software company in terms of what products and services to give away, what intellectual property to protect, how to generate revenue, and how to participate in the community."

This would all be true if it weren't false.

But, alas, it is. False. Let's take each comment in turn:

The open-source development model has yet to demonstrate the ability to support profitable software businesses that can drive the coordinated research and testing necessary to sustain innovation

While it's true that open source has not proven this en masse, it's equally true true of Microsoft. Microsoft has proved its ability to make lots of money...but not any related ability to invest that cash in meaningful innovation, much less sustain its existing products with "innovation." When was the last time you saw innovation rear its head in Exchange? Or Office? Etc. Microsoft has played catch-up on virtually all fronts in the past 10 years, while open source - with (Red Hat) and without (Mozilla, Eclipse, Apache, etc.) profitable software businesses - has out-innovated Microsoft on a range of fronts.

It's like the world outside software: money can't buy you taste. It also can't buy Microsoft innovation. Fortunately, money isn't the only thing driving open source - community does. Community has proved itself highly adept at running circles around Microsoft in some areas.

Many in the open-source software community have shifted to hybrid business models.

This is only partially true. It's actually the case that most open-source businesses started with a hybrid model. A new breed - Alfresco, Zenoss, MuleSource, etc. - are actually moving away from the hybrid model toward a pureplay open-source model. Even those that retain a hybrid model, like SugarCRM have opted for a stronger open-source message (embracing GPLv3, in SugarCRM's case).

No, Microsoft, much as you'd like the world to continue to belch yesterday's models, open source is actually moving well beyond them. So is the Web 2.0 world, by which you're also getting trounced. Time to move on to a 21st Century business model.

They are making the same business decisions as any commercial software company in terms of what products and services to give away, what intellectual property to protect, how to generate revenue, and how to participate in the community.

This is the heart of Microsoft's open-source angst. The company dearly wants the world to stay flat; for old conceptions to remain long enough for it to fleece its customers a few more times. The unfortunate truth is that open source does things very differently than Microsoft. Yes, it is true that open-source companies think about IP, worry about making money, etc. All businesses do that.

But open-source companies do it very differently from Microsoft. We have outflanked Microsoft. We have a more transparent way in which to engage communities, and it shows. We have customer-friendly ways of generating revenue, and it shows. We protect intellectual property by sharing it.

It is a better way. Ten years from now, even Microsoft will grok this. For now, it's too bad that the company lets anyone but Bill Hilf and Sam Ramji talk with the press. This sort of attempts to make open source look warm and fuzzy to Microsoft, when in fact it's a major threat to the company's current mode of thinking, helps no one.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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Zenoss still hybrid?
by tristanbob September 19, 2007 2:50 AM PDT
Matt,

I am proud of Alfresco's and SugarCRM's business model, where all code is GPL. But if I understand correctly, Zenoss still has a hybrid open source model. This is where they keep some additional features as closed source and label it Enterprise Edition. That is better than most software companies, but they still need to strive to be completely open. I'll throw Hyperic and Groundwork in the hybrid model as well, just to complete the picture.

Tristan
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Whoops! SugarCRM also a hybrid model
by tristanbob September 19, 2007 2:57 AM PDT
Sorry, I didn't check this out before posting.

http://www.sugarcrm.com/crm/products/faq.html

So Alfresco does standout with a complete GPL business plan. Everyone choose Alfresco and buy a subscription. :)

Tristan
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what about your darling MySQL
by ashimmy September 19, 2007 5:46 AM PDT
Matt- I noticed you left out one of your favorite open source success stories MySQL. I would think you would have to put them in the hybrid model. I think overall the MS guy is right. Many open source companies use hybrid and dual license models.
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My darling MySQL is 100% open source
by Matt Asay September 19, 2007 9:25 AM PDT
They have some proprietary services, but their core code (the database) is 100% GPL. Your point?
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technically perhaps, but in reality . . .
by ashimmy September 19, 2007 1:09 PM PDT
Matt, yes the code may be GPL'ed but you cant get the enterprise code without being a paying customer is my understanding. That is hybrid to me and that is my point. Lets stop pussyfooting around the 800 pound elephant. What the guy from MS is really talking about is dual licensed OSS. That in my mind is the hybrid here.
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MySQL is not hybrid
by tristanbob September 19, 2007 2:53 PM PDT
Ashimmy, I disagree - Companies like MySQL and Alfresco do offer dual-licensing, but one of those licenses is GPL. You can get ALL the goodness of the code from either of these companies. That is not what I consider a hybrid company. A hybrid company has some GPL software, and some secret software.

With MySQL and Alfresco, you are paying for the services and support that make open source easier for businesses to consume.

BURP! Shiver me timbers!
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Agree with Tristan on this
by Matt Asay September 20, 2007 5:56 AM PDT
I can get 100% of MySQL's Enterprise code without paying the company a dime. That, to me, belies the idea that it's "dual-licensed." Tristan is right on this one, though I take your point.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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