Novell and open source's long memory
Dana Blankenhorn has an excellent follow-up today to his post yesterday taking Novell to task for not getting its corporate act together. His primary complaint - that Novell keeps trying to spin itself into relevance, rather than letting its business speak for itself - is appropriate. Novell's PR didn't agree.
To which Dana responds:
I have long believed credibility to be the coin of the realm in open source, far more so than in a proprietary operation. Trust is needed to build a community, to draw contributions, and to gain commitments for enterprise installations. It's as important as capital, certainly more important than marketing.
Proprietary firms can end contracts, change contracts, close off upgrades, and that's business. Open source firms can't, because what's dropped can easily be forked, and because they rely so heavily upon the kindness of strangers....
[Hence, open source public relations professionals need to recognize that history matters....] Sorry, folks. New rule. Open source doesn't forget.
If Novell's Linux business continues to grow, and it does this without the crutch of Microsoft, people will forgive and forget...slowly. In the meantime, Novell can't pretend that it's loved by the open-source community. The Microsoft deal did far too much damage to its credibility to expect that.
Novell's best way forward is forward, yet always remembering its past to see why some (like I) refuse to give it full kudos until it earns them. I think it can. It just needs to stop lobotomizing its credibility along the way.
Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay. 




I hope you don't mind me hijacking this post but I thought this might be relevant and you might enjoy...
http://www.johnmwillis.com/?p=246
John