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February 5, 2010 6:00 AM PST

From Alfresco to Canonical

by Matt Asay
commentary

After more than four years at Alfresco, I have joined Canonical, the company behind the Ubuntu Linux distribution, as its chief operating officer.

You can read Canonical's announcement of my appointment here, as well Alfresco's here.

I am excited, humbled, and, candidly, torn by this opportunity.

In late 2005, John Powell and John Newton, the co-founders of Alfresco, took a chance on me, an open-source evangelist at Novell. I was the 13th employee and the company's first U.S. employee. My prior history had been with embedded Linux (Lineo) and semiconductors/silicon (Mitsui), but they gave me the chance to grow as general manager of the Americas and later as vice president of business development.

These have been the best years of my career, working with wonderful people who have pushed me to work harder, become smarter, and do better. I've been fortunate to help the company to 18 straight growth quarters, with Alfresco's most recent quarter (ending February 28) the company's biggest ever--and by a significant margin. The problem, for me, is that Alfresco runs so well now that I have been having a hard time finding meaningful ways to continue to contribute.

When my friend Mark Shuttleworth texted me over the Christmas holiday about the opening of the COO role, it interested me greatly. It is an opportunity to expand my experience and to work on some really hard and varied problems, including cloud computing, consumer Linux adoption, and community development. It's also the opportunity to work with some fantastic people (over 320 of them scattered across 29 different countries).

I spent a few days in London, meeting with several of the people with whom I'll have daily interaction (including Jane Silber, Chris Kenyon, Mark Shuttleworth, Neil Levine, Suzanne Rozier, Matt Zimmerman), and, as I have at Alfresco, I felt at home. These are bright, driven people. It made the challenges of Canonical feel less daunting.

As COO, I am tasked with aligning the company's strategic goals and operational activities, the optimization of day-to-day operations, and leadership of Canonical marketing and back-office functions. Some of these things are very familiar to me; others aren't. That's precisely the challenge I feel I need.

I will remain living in Utah but will commute regularly to London, where most of the Canonical executives are based. (I will be starting my days at 4 a.m. Mountain Time to try to overlap as much as possible with U.K. working hours. Ouch.)

Despite this change, I want to stress that this blog remains a CNET open-source blog, not a Canonical blog (just as it hasn't been an Alfresco blog). I'm sure that there will be more Linux-related stories, but to my friends at Red Hat and other open-source companies, please--as always--let me know if you think a post in The Open Road has been unfair to your company.

And to my friends at proprietary software companies, well, I won't think less of you for surrendering early. :-)

Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.
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Add a Comment (Log in or register) Showing 1 of 2 pages (61 Comments)
by richardfriedman February 5, 2010 6:18 AM PST
Matt, I don't doubt your stories will continue to be unbiased. Congrats on the new role.
Reply to this comment 1 person likes this comment
by Random_Walk February 5, 2010 6:21 AM PST
'grats, Matt - don't bork it, eh? :)

Fortunately for you, Canonical is heavily open-source w/ a practical bent, and I've always seen your philosophy align fairly well with theirs, so it looks like a good fit.

(Utah? mentioning Lineo gave it away before I even read the rest - I lived in Sugarhouse/SLC until 2007).

And yeah - getting up early is a screamer, but you get used to it - I do it a lot for colleagues living one time zone past London.
Reply to this comment 3 people like this comment
by shusseina2 February 5, 2010 6:21 AM PST
All the best with your new position Matt. Hope to see Ubuntu on more desktops. :)
Reply to this comment 1 person likes this comment
by CarlinJ216 February 5, 2010 6:23 AM PST
dude that is sick!!! congrats!!
Reply to this comment 1 person likes this comment
by sirishgauni February 5, 2010 6:35 AM PST
Congrats! i am really glad to hear that canonical is taking great steps forwards (except the deal with yahoo for search engine ) and hope you will enjoy your new and truly challenging job!
Reply to this comment 1 person likes this comment
by SmpCtryPhys February 5, 2010 6:36 AM PST
My hearty congratulations. The open source management advice is to be rigorous yet mercilessly kind.
Reply to this comment 1 person likes this comment
by bj1126 February 5, 2010 6:40 AM PST
Congratulations! I always enjoy your posts. You have a great insight into the practical open source world as well as a great vision of the future of computing. I sincerely hope you can help push Canonical to the next level.

On a side note at my data center we just launched new ubuntu based DNS servers this week. I'm very pleased with the results.
Reply to this comment 1 person likes this comment
by trentreviso February 5, 2010 6:56 AM PST
Congratulations on your new position, Matt!

And best wishes for your Ubuntu future.
Reply to this comment 1 person likes this comment
by boriskraft February 5, 2010 7:00 AM PST
Congrats Matt - it will be exciting to see you develop even further in the coming years!
Reply to this comment 1 person likes this comment
by Mr. Dee February 5, 2010 7:00 AM PST
I guess that means no more free copies of Redhat. Imagine the future of Ubuntu love fest post on this blog? Take cover everyone! If you think you are gonna advance Linux by working at Cononical, sorry to burst your bubble, but Windows is where its at. You keep forgetting one thing, Ubuntu is Linux and it will always be Linux, which means, its incompatible with 95.5% of the world. The Netbooks keep shipping with it, but are immediately formatted in favor of Windows 7 Home Premium.
Reply to this comment
by Notjub February 5, 2010 7:22 AM PST
Oh, I can smell the fear in this post already. Thicker than a pile of cow manure.

While Linux keeps increasing its exposure, it's continually gaining momentum. Windows has been all downhill.

"Take cover"? Wise advice for closed source ;-)
4 people like this comment
by zelrik February 5, 2010 7:48 AM PST
How is your comment related to the story Mr. Dee ?
2 people like this comment
by cheeseboy--2008 February 5, 2010 8:56 AM PST
Congratulations, Matt. From Mr Dee's comment above it's clear that there are many computer users out there that have never tried Ubuntu. I think they'll be very impressed with the way Linux has progressed in the past five years and with the fact that on nearly all of the hardware out there it just works and allows you to get everything done that you need to do.

If you can maintain the desktop Linux growth curve the way you did at Alfresco then we'll have some real operating system competition similar to what open source has brought to the web browser.
4 people like this comment
by stickfu February 5, 2010 12:07 PM PST
"The Netbooks keep shipping with it, but are immediately formatted in favor of Windows 7 Home Premium."

No data supports this (legal copies or pirated?), BTW what`s MS going to do about about ARM smartbooks, yeah thought so.

Congrats Matt
1 person likes this comment
by Mr. Dee February 5, 2010 1:09 PM PST
So Stickfu, you honestly think Microsoft, Intel and AMD are gonna sit back and just let ARM take a market share of 1.2 billion users? No, I don't think so. You forgetting one thing, people want what they know, they millions of applications, general purpose and custom are most designed to target the x86 processor running Microsoft Windows. Again, Linux and ARM are both a combination of doom, its doing great on the mobile devices like smartphones and mp3 players, but that is where the buck stops for that platform. Developers are loyal and committed to x86 and Windows and the fun will never stop!
by stickfu February 5, 2010 1:31 PM PST
Well MS are going to have to do something, ARM`s not going away.
by Mr. Dee February 5, 2010 2:21 PM PST
Neither is Windows.
by Random_Walk February 5, 2010 4:59 PM PST
"I guess that means no more free copies of Redhat."

I'm pretty sure he can go download Fedora any time he wants - just like anybody else...
1 person likes this comment
by russ danner February 5, 2010 7:05 AM PST
Congratulations Matt!

Alfresco will miss you :) Fortunately Canonical and Alfresco complement each other. That's good news for both I think.

Best wishes on this exciting new endeavour. I almost used the word "sally" but looked it up. Didn't realize all the connotations that come along with it in addition to adventure -- glad I checked :)
Reply to this comment
by gdw2 February 5, 2010 7:12 AM PST
Congrats!
Reply to this comment 1 person likes this comment
by February 5, 2010 7:18 AM PST
Matt,

Congrats on your new position. I wish you well, and will follow your bolg with interest. The good thing about the "Open Way" is that there is room for all of us.
Reply to this comment
by Matt Asay February 5, 2010 7:18 AM PST
Thanks to all for the congratulations. I still have a *long* way to go, so will need everyone's encouragement (and criticism - even yours, Mr. Dee!) to get there. I'm really looking forward to it. Alfresco was (and is) a wonderful place to work. I'm expecting Canonical to be a continuation of that.
Reply to this comment 1 person likes this comment
by dragonbite February 5, 2010 7:33 AM PST
Congratz and good luck!

Been enjoying your blogs here and hope you are able to continue with them, but also look forawrd to good things from Canonical and Ubuntu!

These are exciting times for Linux and Open Source!
Reply to this comment 1 person likes this comment
by zelrik February 5, 2010 7:49 AM PST
Congrats!
Reply to this comment
by rec9140 February 5, 2010 8:03 AM PST
Congrats.... now on to business..

First.. FIRE THE ENTIRE Kubuntu division. ALL, 100% of them! They do more disservice to Ubuntu and the KDE WM than KDE 4.x ever did. Most users won't touch Kubuntu due to its totally useless state. I've barely been able to get it to boot consistently for almost 2 years! Mostly it just locks up during the boot process.

Second, Contact Boo and the rest of the Linux Mint KDE CE Team and HIRE THEM! Get them to develop the next version of Ubuntu. They have more of a clue than most of the Ubuntu dev's now.

Third, DUMP gnone and mono and anything else related to monoboi! Him and his baggage needs to go! Talk about ruining Novell and OpenSUSE and SLES. Won't touch them due to this baggage.

Finally, Ubuntu needs to transition 100% to being a KDE based distro for the main release. XFCE, KXDE, fvwm create all the versions of them you like, but just say NO to gnome and mono!

Cannonical is on the precipice of being able to kill the dragon, now lets move this forward and go for the kill!
Reply to this comment 1 person likes this comment
by dragonbite February 5, 2010 8:07 AM PST
I'm glad they hired Matt and not YOU!
1 person likes this comment
by RobBarney February 5, 2010 8:21 AM PST
Rec9140: Are you kidding?!?!? I love Kubuntu! In fact I like it more than the Gnome/ubuntu version. They need more support not less!

Congrats Matt!
2 people like this comment
by storm14k February 5, 2010 1:32 PM PST
I agree with Rob. I switched to Kubuntu from Ubuntu and love it. I'm not sure what other KDE distros may have thats so great but my experience has been all good so far. Give Kubuntu more support.
by rec9140 February 6, 2010 8:51 PM PST
My plan gives Kubuntu TONS more support.Ubuntu in its current form dies. Kubuntu becomes Ubuntu, gnome and monoboi die die die die!

KMint is far more stable, even with KDE 4.x, than current KUbuntu, by REPLACING THE ENTIRE KUbuntu staff with devs who have a clue on developing a WORKING AND STABLE distro not one that works when it wants to, ie the current Kubuntu version. Put the DVD of in and spin the wheel and take your chance. 8/10 times, fail and thats on CURRENT HARDWARE none more than 2 years old.

Boo from the KMint and his team, along with all the current NON KUbuntu devs (after appropriate de-gnome'ng) work on the NEW Ubuntu KDE.

If you have not tried KMint v. the alleged distro Kubuntu then you don't know what a QUALITY KDE distro is, even if it uses KDE 4.x.
by nbroadwa February 5, 2010 8:11 AM PST
Matt, All the congrats! This is great news - sorry I am so behind in keeping up and just congratulating you now.

Noah
Reply to this comment 1 person likes this comment
by Alexander_Ainslie February 5, 2010 8:46 AM PST
Congrats and best of luck Matt!
Reply to this comment 1 person likes this comment
by fazalmajid February 5, 2010 8:57 AM PST
Congratulations! I will be interested in how working for a pure open-source company (as in open source first, and commercial second) will change your perspective on the tension between the two.
Reply to this comment
by Matt Asay February 5, 2010 1:50 PM PST
Me, too. But that was one of the primary drivers behind the decision. The possibilities that follow from Ubuntu's powerful community...endless. Let's do this.
Showing 1 of 2 pages (61 Comments)
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About The Open Road

Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

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