Apple: 'Enterprise' is as enterprise does
Is Apple an enterprise software or hardware company? That's the question Gartner's Nick Jones asks, ultimately answering with "you have to have a pretty relaxed definition [of enterprise] before Apple fits it."
"Enterprise" is defined by the company you keep.
With this definition in mind, Apple clearly fits the "enterprise" moniker, whether Apple wants it or not. As BusinessWeek reported back in 2008, the Mac is finding its way into enterprise computing, with or without the IT department's blessing. Ditto the iPhone.
Is it somehow less enterprise because the CIO didn't issue a policy giving permission?
Maybe "enterprise" means something more than "gets used a lot within the enterprise." In fact, Jones points out a few reasons he, personally, doesn't feel Apple is an enterprise vendor:
Apple does the bare minimum for enterprises, they aren't deeply committed to security, management, road maps, low TCO and so on. And they don't open up the architecture of iPhone enough for third parties to fill the holes.
But, again, is this really how we should define "enterprise?"
It reminds me of the criticisms leveled at open-source software early in its adoption. Originally Linux, for example, wasn't considered "enterprise grade" or "enterprise ready," presumably because it didn't meet Jones' hurdles above.
Now, however, Linux is considered an essential enterprise technology. What changed? Nothing...except adoption.
Here's a test for Jones: while Gartner pooh-poohs Apple's iPhone as an enterprise mobile device, perhaps for a variety of good definitional reasons, will it hold to such a rationale once the iPhone's market share within the enterprise dwarfs that of Windows Mobile, which has lost a third of its market share since 2008?
Seriously, at some point it won't be enough to listen to Microsoft's Ray Ozzie deprecate the iPhone's enterprise credentials because its 100,000-plus applications are "not very deep" and lack the "thousands of man years" that have gone into the applications that run on Windows. It won't make sense. Why? Because no matter how "enterprise grade" those Windows Mobile applications are, few within the enterprise are using them.
Enterprise is as enterprise does. Would you rather work for the company that builds software for the enterprise, or would you prefer to work for the company whose software gets used by the enterprise?
If you can have both, great. But it's silly to say Apple isn't an enterprise company simply because it sells to the enterprise without even trying.
Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay. 





- by UrbanBard November 19, 2009 10:10 PM PST
- I keep getting irritated at the use of the word "Enterprise." What does it mean? Is it every form of government and business market? If so, then Apple is interested in only a portion of Enterprise and avoids the rest like the plague. <br /><br />Apple seems interested in the Small to Medium sized Business market and the servers which would be sold to them. These articles constantly get things wrong because Apple finds that government and Big Business organizations which have IT departments would demand advanced planning that would screw up Apple's consumer marketing. <br /><br />Also, Apple seems uninterested in providing service contracts for 24/7 hardware repair. As well, Apple does not want to sell huge orders where the IT department can shave pennies off the contract per computer by leaving out features. <br /><br />Apple feels better off leaving this market to Wintel. But, this cannot keep employees from sneaking Apple products into companies. Employees often detest the computers which their IT departments provide them.
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- by miniguy November 20, 2009 12:38 PM PST
- This is exactly right. No, Apple is is not, an probably has no designs on, the enterprise market. The fundamental difference isn't hardware or software, its planning and roadmap. It's not like Apple doesn't have them, but they don't share them. Its good for them, especially as a consumer focused company, a big product/marketing push every year with some WOW products gets people to buy their products, at a premium price with premium margins. <br /><br />In an enterprise environment you have to plan 3-5 years out, and you just can't do that with Apple products. You don't know what the big next thing is, you can't do integration testing, heck, with an iPhone you can't even distribute apps that aren't through the store without jailbreaking it, and do you really want to have supporting iTunes part of your business? If you spend 3-6 months doing that testing, then the new "ithing" is out, and everyone wants that. <br /><br />They laid off their enterprise sales team last year, so if you want to order 10k new Macbook Pro's, you go to a reseller, the web site, or an Apple store? Also, if I'm buying 10k units, I want a price break, more than the 10% that apple offers now for the education or corporate markets. As an enterprise, I probably have a MS enterprise agreement, silly but most do, where I own perpetual licenses for the OS, Office, and other things. So when I call Dell, I can ask for a Latitude blah de de blah, get a fat discount, and pull the OS licensing costs out of the unit price, and that could save $300 a unit, and if your talking 10k units a year, well, that's enough to get me a raise, ha. I'll get 17" pro's or Airs, or iPhone's for the PITA execs, but everybody else gets a plain old windows machine. I'm also buying cheap desktops for call centers, servers, printers, etc, so my discount continues to mount as I go to a single source vendor, and that doesn't even talk about service and support.<br /><br />I'm the enterprise strategy and architecture director for a 70k user shop, and this is exactly what I run into every day. I'm also an Apple shareholder, writing this on a Macbook Pro, with a Macbook, a Mini, and 2 iPhones, so I'm definitely not anti Apple, but I don't think I want Apple to mess with their business to cater to a market that they really aren't positioned to compete in.<br /><br />I've seen a few companies, IBM in particular, who've moved to a model where they issue the employee $750 a year, and you bring what you want. It's an option, but IBM's a, theoretically speaking, tech company and this is an opt in program, so the issues you have with non sophisticated users is largely absent, "sorry sir, your netbook's wifi doesn't support our Cisco wireless encryption dongly doo, you should have asked". Could you imagine what would happen if you did that in a health care company?
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