• On GameFAQs: What causes the Red Ring of Death?
June 2, 2009 7:46 AM PDT

Where does Red Hat grow from here?

by Matt Asay

By just about any measure, Red Hat dominates its open-source competition and holds its own with big proprietary peers like Oracle and Microsoft, as this Wolfram Alpha analysis suggests. Though far smaller than Oracle and Microsoft, it continues to outpace rivals in year-to-date returns on its stock, among other things.

But where does Red Hat go from here? Or, more pertinently, where does it grow from here?

Red Hat's open-source business model has proved financially sound, but it's unclear that it applies beyond complex infrastructure software like operating systems and application servers. Red Hat's own CTO, Brian Stevens, once said as much:

I don't think you can take one finite element - like Apache - and make a business out of it [using our model]. You need product complexity.

This may prevent Red Hat from entering the most profitable markets like enterprise applications, focusing instead on being a leading infrastructure-only player. That's fine, and there's plenty of room in infrastructure, especially as Red Hat moves into cloud computing and other growth areas for infrastructure.

But it means Red Hat will never really compete with Microsoft, Oracle, IBM, or other big software vendors, all of which have strength in infrastructure but compete in applications, too.

This is by no means a bad thing for Red Hat, but it does mean it will always be more acquisition target than peer in this group of the Big Four.

It also means it will spend all its time fending off open-source upstarts in open source's primary hunting ground: infrastructure. It's therefore not surprising that Red Hat's new JBoss Choice program appears to be a thinly veiled attempt to crimp SpringSource's style, given the ubiquitous open-source Spring Framework and the threat it poses to JBoss Application Server.

If this is the future of Red Hat - duking it out with small (but growing - SpringSource grew subscription revenue by over 300 percent in 2008) open-source competitors? I think Red Hat is well-positioned to win this battle, but at what cost?

Red Hat's successful integration of JBoss into its product line suggests that it's competent to compete higher up the software stack than just the operating system, but it's still unclear that its business model can accommodate applications. Every significant open-source vendor - without exception - has eventually capitulated to a hybrid open-source model. While I don't personally have any problems with this, I suspect many within Red Hat would.

Red Hat has a choice. It can hold to its successful business model and focus on being the leading infrastructure vendor, and make a ton of money in the process. Or it can choose to embrace applications, which will almost certainly require a different licensing model, and take on a full enterprise software strategy, going up against Oracle, Microsoft, Cisco, and IBM.

Which would you choose?


Follow me on Twitter @mjasay.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
Recent posts from The Open Road
Google shifts software value to operations, away from IP
Mobile: Still waiting to see what sticks
Google privacy controls: Most people won't care
Amazon's move mocks EU's fear of Oracle
Skype to open-source far too little
The difference a few years makes to open source
Novell cuts 3 percent of its workforce, plus benefits
Data's one-two punch in open-source business models
Add a Comment (Log in or register)
by bobbickel June 3, 2009 6:35 PM PDT
Good post Matt. I always thought the destiny of open source from a business model was to create a company that basically did all the stuff that IBM does, only with an open source business model. IBM has done well with focusing on Infrastructure only with their software products. If an open source business model generates revenue at say 10%, then this means a $2-3B business could be grown into. It would attract a very large set of partners who wrote applications or provided SAAS-based services or web businesses based on the open source. It would then be viable given the leverage of the broad community with MOSI.

RHT could be that, but they seem to be moving too slowly to go after that goal. In some ways, Spring seems more intent on that goal as they have been expanding rapidly into a broader infrastructure supplier based on new sets of lighter weight middleware with a solid management foundation (Hyperic) with a growing focus on cloud computing.

In terms of full disclosure, I am an investor in both companies. I like them both, their subscription models and the concept of being the business side of open source communities.

Bob Bickel
Reply to this comment
by Matt Asay June 4, 2009 5:13 AM PDT
I echo your comments on SpringSource: it's surprising to see how one acquisition (and a whole lot of technology traction) got them into that position so fast. Still have a lot of work to do on execution, but SpringSource is definitely a company to watch.
Reply to this comment
advertisement

After 5 years, Firefox faces new challenges

Mozilla helped reshape the Web since releasing Firefox 1.0 five years ago. Now it's got a reawakened Microsoft and Google Chrome to reckon with.

There's a map for that: GPS or smartphone?

Almost every handset comes with mapping software these days, but standalone GPS devices are becoming more affordable than ever.

advertisement

About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

Add this feed to your online news reader

The Open Road topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right