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May 14, 2009 8:04 AM PDT

And the trolls shall inherit the Web

by Matt Asay
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Thomas Hobbes once described pre-social life as "nasty, brutish, and short." He couldn't have described Web commentary more aptly.

Hence, while Nick Carr has pondered whether Google is making us stupid, I wonder instead if the question should be, "Is the Web making us rude?"

I took a position on Twitter's policy change related to @Replies on Wednesday (briefly summarized, "People seem far more interested in complaining about the changes than in paying for the service"), and have been roundly excoriated since. Some have questioned my IQ, while others were content to lob ad hominem attacks, and one summed up the ire of many others by calling my argument "pretty damn silly."

My own experience is mild in comparison to those of others like Kathy Sierra which gave rise to calls for a blogging code of conduct.

What is it about the Web that allows, or perhaps encourages, such strong reactions to such relatively unimportant issues? In the U.S. we have freedom of speech, but should we use this freedom so irresponsibly?

Part of the problem is anonymity. I've written before that "On the Internet, no one knows that you're a dog...Or that you're a jerk." People say things under the guise of the Web's immediacy and anonymity that I'm convinced they'd think better of saying in person. I know I have.

But part of the problem is that the Web lowers the barrier to "fame," and apparently it's OK to abuse the famous. This past season in the English Premiership a debate has waxed and waned as to whether fans have the right to mercilessly boo the players well beyond the pale of good taste. "I pay for a ticket, therefore I have a right to be brutal to the players" goes the thinking.

I find this logic flawed, but I can at least understand it. It's a case of populism wanting to register its displeasure with overpaid and underperforming football (soccer) stars.

On the Web, however, what passes for "fame" usually isn't. Would you consider me famous? I certainly wouldn't. My kids still get excited when they see my picture on my own computer...in my iPhoto application...displaying pictures I took with my own camera. Me, famous? Not even close. Not even close to close.

Never has the bar to fame been so low.

Nor have the stakes been so paltry. Henry Kissinger is often credited with the statement: "Academic politics are so vicious precisely because the stakes are so small." The same is true of much of the debate that swirls around technology.

Let's be clear: no one's salvation is at stake in Twitter's business model, nor its @Replies policy. Open source offers a highly efficient way to produce and distribute software, but the world would hardly end if all software were proprietary. And while Google and Microsoft both seek to dominate the Web, our lives won't change dramatically if one of them succeeds for a few years, and a few years of dominance is about all the leeway a free market and disruptive technology allows. (Did Microsoft's monopoly on the desktop really affect your quality of life that much?)

It's technology, and a few of us like to write about it. But let's not become trolls over the relatively small stakes involved.

Yes, I know that technology does matter. My thesis adviser at Stanford Law School was Larry Lessig, after all, so I'm familiar with the importance of "West Coast Code."

But let's engage in the debate in polite fashion. This isn't a call for a group hug and subdued, milquetoast debate. It's instead a request for civil discourse. The Web should augment our ability to talk openly about a wide array of issues, but instead it too often encourages negative behavior that stifles quality discussion. We can do better.


Follow me on Twitter @mjasay.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by jeffromiller May 14, 2009 8:31 AM PDT
I agree that debates held in any forum or medium should be civil in nature and not resort to personal attacks (i.e. questioning your IQ). However, you made a post the other day calling folks "whiners" for, however focefully they might have done it, offering their opinion on the Twitter changes. You opened the can of worms and you need to recognize that. Even if you had been a bit more delicate in your wording in that Twitter post, the fact is that you write a blog on a popular website that many people read - and as much as you say there are "small stakes" involved in doing so (and I do agree with you here), you open yourself to everything that comes with it. It's obviously important to you to dedicate your time to the blog and to the folks like myself that find insight in reading it, so don't be surprised when people react strongly to a strongly-worded opinion.
Reply to this comment
by jchanski21 May 14, 2009 12:53 PM PDT
Nail on the head jeff. When you start name-calling (whiners) and speaking in condescending tones ("The horror! The horror!"), expect people to defend themselves and reply in kind, and don't complain when they do.
by baconstang May 14, 2009 3:14 PM PDT
It's all fine, especially if they keep it witty and humorous.
by freemarket--2008 May 14, 2009 8:32 AM PDT
Re: "(Did Microsoft's monopoly on the desktop really affect your quality of life that much?)"

That's a poor example. I would argue that yes, having to work daily with a sub-standard product does affect one's quality of life. :-)
Reply to this comment
by dhavleak May 14, 2009 12:38 PM PDT
Yep - the trolls are inheriting the earth all right..
by freemarket--2008 May 18, 2009 11:12 AM PDT
I'm on topic and relevant (if a bit tongue-in-cheek)--which makes you the troll.
by Vegaman_Dan May 14, 2009 8:48 AM PDT
Matt- as much as you would like to post and believe otherwise, there really is not much difference between the definition of a 'troll' versus a 'blogger' such as yourself. The goal is largely the same- post something outlandish in order to get attention. In the case of a blogger, it's to generate page vew hits for the advertisers. CNET pays you for the posting based on those hits (I've discussed this with another of your fellow CNET bloggers and the details have been disclosed on how your payments are based). It is not surprising then to see token blog post tossed out at the common link bait including the infmamous Mac/ / PC debacles.

Is this a good thing or bad? I don't know, to be honest. When your name is on the header of the page, that gives you an automatic credibility that most trolls would be unable to attain. As you have the power to then edit / remove comments and replies, it casts some doubt towards objectivity. Are you really interested in the topic at hand, or are you just posting because more hits means more money? How many journalists do this as well? In the end, it is the goal of every news agency to generate views for their advertisers.

I suppose my only real point is that the only real difference between trolls and bloggers is that the bloggers get paid and have better grammar.
Reply to this comment
by Matt Asay May 14, 2009 8:59 AM PDT
100% agree. I don't hold myself above this - in fact, as with much of what I write, I was writing to myself more than anyone else. *I* need to do better about being more civil. I was the subject of that post as much, if not more, than anyone else.
by ballmerisanape May 14, 2009 12:34 PM PDT
+ 1
by gp2792 May 14, 2009 12:47 PM PDT
There is another difference that Matt points out in his post above that is crucial...that is anonymity. The troll crowd, me included, often take stands on tech articles that really mean nothing in our daily lives. From my own posts, do I really feel that passionate about the EU fine on Intel? Do I go to bed at night calculating the apple tax over and over with the latest hardware prices from newegg in front of me? No, but it is interesting to interact with complete strangers over topics that we all know a little about. What I don't understand is constantly posting the same things over and over and over...i'm looking at you applerocks...
by baconstang May 14, 2009 3:17 PM PDT
don't forget Angmarr and Mr.Dee.
by ewelch May 14, 2009 3:30 PM PDT
Actually, Mr. Dee is a bot. That's different than a troll.

Oh, wait...

Consider this an example.
by gp2792 May 14, 2009 4:55 PM PDT
yes they definitely exists on all sides of the argument :). like i said, i am a troll too. I tend to gravitate towards the mac, linux, ms articles every time. I do try to be a bit objective, though...not like some. I miss penguinisto and the decider, haha, although I think they were the same person.
by Angmarr May 14, 2009 10:30 PM PDT
@ baconstang

I'm getting a bit annoyed @ your personal attacks @ me! (especially considering its on this article)

My attacks - in fact since may 6th when I realized that it is pointless to argue with individuals on cnet - has been solely directed towards Apple! (which is no different from an Apple fan attacking Windows)

So your ridiculous anger toward me due to you not being able handle Apple getting attacked is frankly quite sad.

(furthermore, for the last time I'm mentioning this to you. I do not consider Windows to be the greatest thing under the sun, but as compared to apple I consider it to be better)
by bradweikel May 14, 2009 9:49 AM PDT
I think we get hung up on the idea of anonymity when we talk about trolling, but we forget that public figures have always been subject to anonymous, backchannel criticisms. However, until quite recently, those backchannel discussions were relatively private (ie confined to the water cooler). As the water cooler moves online, and becomes increasingly public, it shouldn't be at all surprising that there is a tension over norms.

This becomes more prominent with Twitter because of the breakdown of distinctions between "talking to" and "talking about". So, for instance, if I'm Tweeting "about" you, I'll use @mjasay so that people know who I'm actually talking about. This is the same syntax I would use if I was Tweeting "to" you. But both messages come "to" you in the same form. If you were a traditional journalist, you can be 100% certain that there would be hundreds of people calling you an idiot everyday - you just wouldn't hear it.
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by Police_States_of_America May 14, 2009 10:20 AM PDT
as the saying goes, trolling is a art
its also the final form of comedy
Reply to this comment
by sbwinn May 14, 2009 11:18 AM PDT
"its also the final form of comedy"

Is that "final form" as in "last gasp prior to the death of. . . ?"
by cvaldes1831 May 14, 2009 11:13 AM PDT
Oddly, this is an argument in favor of Facebook Connect.

Facebook strives at having authentic profiles and most Facebook users do not consider their profiles to be disposable. Thus, there is very little spam at Facebook (the place is self-policed). When someone comments using their Facebook persona, it really is them answering. They are accountable for their words.

I believe there is overlap between web anonymity and online rudeness, but certainly there are people who prefer anonymity who aren't total jerks.

Online communities (especially ones with a large number of anonymous participants) scale poorly, and despite additional moderation effort, there's a point of no return when most bboards just degrade. The best contributors are the *first* to leave; in every online community I've ever participated in, the forum moderation team made basically no effort to retain their most prized citizens. None, nada, zippo.

Most of these forum moderators were volunteers and I can only imagine the drudgery of basically playing a cop or babysitter for no pay.

So like many, I tend to be an Internet nomad and wander from one online community to another.
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by Mergatroid Mania May 14, 2009 11:13 AM PDT
When I go trolling in a boat, I catch fish. Fish stink. If I troll on the internet, usually I'm replying to something else that stinks. You may be right about people getting ruder, but a rose by any other name is still a rose. If I read something that stinks, I'm happy to mention why I think it stinks.

However, I agree that some people go too far. Their first reaction is name calling, personal attacks and other things like questioning ones IQ. Lately it's been young people calling other people morons because their older.

Having grown up with computers and seeing this problem start way back in the days of BBSs with flame wars between users, it's hard to say if it's gotten worse or better. I can say that when I ran a BBS for about 6 years, I found the worst offenders were teenagers. I believe they O.D. on freedom, and without anyone around to rein them in they go for it all the way.

Now that these same people have access to comments for various news and blog sites on the internet, their behavior is just noticed more than it used to be. Also, this allows them to flame at more legitimate people writing actual articles, not just other users on a bulletin board.

People used to write an angry letter, let it sit for a day and then edit it when they're not angry anymore. Now, you have this fast and easy reply or comment feature. I believe many people say things they regret later. I know I've done this a couple of times, and I have actually come back onto the site and apologized for my comments once or twice.
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by baconstang May 14, 2009 3:20 PM PDT
You know... a breathalyzer on the 'SUBMIT' button might not be a bad thing.
by jmans1212 May 14, 2009 11:50 AM PDT
I believe it is not just the web where people are being rude. I have noticed that people in person are a bit more to act on their emotions and overreact. It is not just the web but the culture of shows that are on TV that intise people to make rude and stupid comments. Shows like Jerry Springer that just exist to show fights between people. Even so called reporters on CNN etc word their articles to pull on peoples emotions and cause people to react with such stupid, rude and fast responses. I believe it is not just the people replying but also the people writting the articles that want to stirr up emotion that cause people to make such idiotic responses.
If you are going to incist on a code of conduct for people responding to articles are you going to incist on a code of conduct for the people writting news articles weather they be on the web or on CNN etc.
If you would like to see examples of the emotional writting take a look at some of the CNN articles and the same news article written on the BBC site.
News should be dry and to the point however the US has gotten use to a Jerry Springer type of news cast that pulls on peoples emotions rather than the facts.
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by mikehill33 May 14, 2009 12:10 PM PDT
nothing beats the FC trolls of the 90's. Chef threads, FTW!
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by Len Bullard May 14, 2009 12:17 PM PDT
"My thesis adviser at Stanford Law School was Larry Lessig, after all, so I'm familiar with the importance of "West Coast Code." "

The web doesn't make them rude. It enables them to be rude. The culture and fear makes them rude. The West Coast Culture is a milder version of the New York culture where rudeness passes for savoir faire.

Larry believes stuff like that. For the legal culture, it makes him seem silly and in Silly Valley, and the Coast Culture, it means he fits fight in. Some people do believe in the architecture-as-law idea but most I believe are beyond that now, the shininess having worn off the increasingly trivial applications such as Twitter. Despite all written and said, the coming decade will see an increasing number of legal restrictions on those applications now that the very legal community Larry extols has gotten the range on the arguments and learned to profit by the legal actions meant to control those applications. Despite what he thinks, a Stop sign is a symbol of law, not the law and failing to return a link for a link is bad manners, not a felony.

As for rudeness, anyone playing the game the way the coast believes it is successful to play it have much more than rudeness to be worried about. There is an old unfailing rule of business that says 'anyone who is rude to the waitress should not be a business partner' and that rule never fails. Since we are what we practice, rudeness on the web spills over into rudeness elsewhere and those that practice it are self-eliminating. The most successful businessman in America, Warren Buffet, defined success as having those one wishes to care about oneself caring.

No one likes insincerity but they prefer it to undisciplined anxiety in the form of rudeness. Rudeness is a weak player's expression of desperation.
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by bluemist9999 May 14, 2009 12:18 PM PDT
I believe civility in online discussions is essential. Really, politeness is the grease that allows people who have different (sometimes wildly different) opinions to co-exist smoothly, just like grease in a car keeps gears from grinding up.

But, in the end, if we want greater civility, the only one we can possibly control is the one we see each morning in the mirror. Anything else is tilting at windmills.
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by rapier1 May 14, 2009 1:10 PM PDT
Its not a fame issue. Its a soapbox issue. You've climbed on a soapbox and have decided to air your opinions for any and all to comment on. You've gone in front of a potential audience of millions of people (though tens of thousands might be more accurate) and are saying things that some percentage of those people will simply not agree with. Some of those people will just 'walk by' but others are more than happy to tell you every way in which they happen to think you are wrong. This happens in face to face soapbox situations as well. In fact, it used to be relatively common (many many years ago) to go down to market, park, or wherever 'public orators' would commonly congregate and engage them in debate or abuse. People would make a day of it. People still do but now they use the Internet.

I suppose it's common to think that our cultural situation is unique and that somehow we live in a era of degraded morals, ethics, and standards. I know Plato complained of it in Book 4 of The Republic. Truth is that we, as species, have pretty much always been like this we just have different vehicles for it now.
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by lenrooney May 14, 2009 1:24 PM PDT
Good thoughtful post. I'm reminded of this:

http://www.funnyordie.com/videos/4b0a16ff71/casey-wilson-reads-internet-comments
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by ewelch May 14, 2009 3:43 PM PDT
Mark Twain nailed it:

"We despise all reverences and all the objects of reverence which are outside the pale of our own list of sacred things. And yet, with strange inconsistency, we are shocked when other people despise and defile the things which are holy to us."
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by kcotham May 14, 2009 7:19 PM PDT
Good manners, eloquence, and good taste were all dealt a mortal blow, the moment the first web log was made. Our culture has been in decline for a long time, but has taken a nose dive the past 20 years.
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by freemarket--2008 May 18, 2009 11:15 AM PDT
Eh. Culture is overrated... ;-)
by DrtyDogg May 15, 2009 3:14 AM PDT
Best post ever from Matt!
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by pentest May 16, 2009 9:47 AM PDT
How is it irresponsible to call you out for your frequent, pointless, and outright incorrect posts?

If you don't like the criticism, improve your thought process.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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