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December 15, 2008 7:37 AM PST

Piracy: Same as it ever was in the music industry

by Matt Asay

For those struggling musicians worried by rampant piracy and the subsequent difficulties in earning a living, Tim Blanning has news for you: it was ever thus.

Writing in The New Statesman, Blanning traces the history of the music industry, finding "Modern musicians' lot compares very well to that of their predecessors." Indeed, Blanning points out the very bane of modern musicians' existence - the ability to record (and, hence, copy and distribute) music - is also the very reason that musicians have an opportunity to generate outsized returns on their musical investments.

Until music could be recorded, the only revenue available to the musician was from performances of that music. "Not even as great a virtuoso as Paganini or Liszt had a back catalogue."

The result? Today, good-but-not great bands like Coldplay can make tens of millions while the great composer Richard Wagner died a comparative pauper. With all the flaws of the modern system from pirates and ensuing economic uncertainties, we should be cheering the modern system and its digitization of musical content, even when some profit is lost to piracy.

For composers...copyright protection is very much a creation of modern times. Until deep into the 19th century, piracy of the most flagrant kind was the norm....In the course of the 19th century, ever-growing markets, bigger spaces for music and better communications allowed many more performers to make much more money....

...[Even so] for every Bono and his countless millions, there is a host of modestly paid session players, 90 per cent of whom earn less than [$22,500] a year....It will come as no consolation to them to know, if they do not know it already, that it was ever so.

Ever since musicians emerged from the servile but cosy world of aristocratic patronage into the harsh daylight of the public sphere, the musical profession has been a pyramid with a broad base and a sharp top. The new opportunities brought by every major technological shift have also left many casualties among musicians unable or unwilling to adapt.

There are no easy answers for the music industry, but in its quest to capture all possible digital revenue, let's not forget that digitization has introduced dramatically more available revenue than ever before. A little "leakage" hurts, but not nearly as much as it would to go back in time and earn one's keep by performance alone.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by jrepenning December 15, 2008 9:15 AM PST
You appear to have confused "musicians" and "the RIAA." Good message to the latter, but none of the former I know were fretting about the horrors of recording and piracy.
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by KRz9292 December 15, 2008 10:16 AM PST
Does the Statesman get portion of CNET's ad revenue? Your article is about 45% a quote from another source. If I wrote an Essay like that while in University I would have received a failing mark. Is there really a difference between "ripping" music and "ripping" articles? Both are a form of digital piracy.

World economics and world distribution networks allows "not-so-great" bands to make millions as they have a larger world population with more disposable income. Richard Wagner did not have a world audience like the best paid musicians and Bands today. Would a world audience have helped Richard Wagner spread his antisemitic views better? Wagner probably had an audience amongst the "aristocratic patronage" of his era. Coldplay appeals to the present day world masses and are rewarded for it whether you like them or not.
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by Matt Asay December 24, 2008 4:40 AM PST
It's not a paper. If I had done the same in school, it would have been a no-no. I excerpted a small portion of the article, required to comment on it. The hope is that you'll go read the full article to get the full context. If you didn't, I failed, and my apologies.
by dascha1 December 15, 2008 10:19 AM PST
As a pro with over 20 years experience in music and software industries, piracy is a fear that takes the wind out of sales on both sides as I've been taught by many biz lessons. For my small business, which I started as a music-on-demand software service in 1990 for record labels and consumers, the PC market ended up stealing IT and making a fortune from IT. I've gotten hundreds, if not thousands, of correspondences to the point. In comparison, I've had music compositions and arrangements stolen as well, but tough subjectively a hard area to find infringement since sampling became a prominent way of developing music for everyone. So, down the road, with only a few in the discography, and many millions lost, I find myself still working in audio/media engineering, but now have a large customer tell me to give it away for the accessibility part. Stay tuned as it will surely get more interesting as the rest of the market unfolds on where it's headed.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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