• On The Insider: Britney's Bikini-Clad Top 10
October 6, 2008 7:07 AM PDT

Microsoft boosts revenue through licensing complexity

by Matt Asay

One of the advantages to being a large, enterprise software company is that it can provide your sales people with a wide array of products to sell to new and existing customers. Upsell and cross-sell opportunities abound.

As a customer of such a vendor, however, this selection can be as confusing as it is appetizing.

Such is the case with Microsoft and its bewildering licensing forest, according to The Register. As Microsoft adds another layer of complexity to its offerings - that of "cloud-based services" - its licensing complexity is poised to become even more Byzantine, a headache-in-waiting for Microsoft's channel partners, which sell the majority of its software:

Resellers can expect to contend with a different biz model to simply punting software...Now it's not just about software but hosted services, migration and integration, business process consulting and desktop managed services as well. That's a fact that could prove a big headache for some.

[Microsoft] sees it more as an "opportunity for partners to see revenue growth in a number of areas"....[but] Ovum analyst David Mitchell, a guest at Microsoft's central London event, said the firm had presented its resellers with "too many logos and too many questions".

He added that Microsoft was "lacking real simplicity for partners to interact with". Indeed his comment received one of the morning's biggest round of applause, which perhaps best highlights the true, nervy feelings being expressed by the channel right now.

On the one hand, Microsoft stands to make more money as it adds different ways to pull money out of the same software. On the other hand, its channel is apparently tired of having to sort through the complexity to feed Microsoft's toll gate. Customers, for their parts, tend to like Microsoft's software but could do without the pricing complexity.

Microsoft could provide easier pricing scenarios, pricing per CPU or per server, for example, and dumping its aggravating (and confusing) CAL-based pricing. But there's money in complexity for Microsoft, so don't look for a reprieve any time soon. Microsoft's licensing complexity has served it well for far too long to change it now.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
Recent posts from The Open Road
Mobile: Still waiting to see what sticks
Google privacy controls: Most people won't care
Amazon's move mocks EU's fear of Oracle
Skype to open-source far too little
The difference a few years makes to open source
Novell cuts 3 percent of its workforce, plus benefits
Data's one-two punch in open-source business models
Open source as an antitrust strategy
Add a Comment (Log in or register)
by anythingbutmicrosoft October 6, 2008 7:53 AM PDT
Simplify your MS license issues; pirate Microsoft software. Microsoft is a convicted monopolist that has not paid its dues to society for the harm it has caused. IMHO pirating Microsoft software, and MS warez only, is not illegal.
Reply to this comment
by mynameiscoffey October 7, 2008 10:04 AM PDT
"IMHO pirating Microsoft software, and MS warez only, is not illegal."

Unfortunately legality is not opinion. I would have bought "unethical".
Reply to this comment

FAQ: Buying the right Windows 7 upgrade

Readers still have lots of questions on just which version of the software they need to buy in order to upgrade their PC. CNET News tries to offer some answers.

N.Y. lawsuit details Intel's 'largesse' toward Dell

Attorney General Andrew Cuomo's federal antitrust case filed Wednesday alleges a longstanding symbiotic relationship between Intel and Dell.

advertisement

About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

Add this feed to your online news reader

The Open Road topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right