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August 9, 2008 12:07 PM PDT

Yahoo! and Google let you opt out of ads. Remember those?

by Matt Asay
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I was scratching my head in wonder at the news that Yahoo! and Google are now making it easy for their users to opt out of advertisement targeting. I can't remember the last time I've seen an ad. I installed Adblock Plus a year or so ago and haven't seen an ad since.

No, I haven't figured out how Google and others can make money in the absence of ad. For that matter, who knows how CNET will?

All I know is that ads are a thing of the past for me, on the TV and on the web. It's nice that Yahoo! and Google are kind of, sort of recognizing this. But for the crowd that will be savvy enough to know how to turn off ads (and will read the press that reports on such things), they're already using Adblock Plus.

In other words, Yahoo! and Google, thank you but no thank you. We've already taken care of our ads.

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can follow Matt on Twitter @mjasay.
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by proof71991 August 9, 2008 1:26 PM PDT
I love Adblock plus and have been using it for quite some time now, but in order to do some things on CNet, I have to disable it on this website. i.e. I have to turn it off when watching CNet TV because if I don't, the video stops when an ad comes. So I still see ads on CNet.
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by The_Decider August 9, 2008 2:28 PM PDT
There is one thing that Google can do to stop themselves from having to pay a very high price for its arrogance, and it will have to do so, sooner or later.

In typical business idiocy, they will wait until the are more distrusted and fined than Microsoft before they implement opt-in instead of the arrogant opt-out.
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by bugm3n0t August 9, 2008 2:40 PM PDT
Arrogance? Are you crazy man?? It's a business. There is nothing wrong with advertising on a web site... You must be crazy.
by The_Decider August 10, 2008 4:55 PM PDT
You must not be good at reading. I was talking about opt-in instead of opt out which will quell most of the issues that will sooner or later hurt Google.
by bugm3n0t August 9, 2008 2:39 PM PDT
True That! I haven't seen an add on Facebook, Google, or any news site since I upgraded to Firefox and installed the new ADD Block Plus.
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by ecyph August 9, 2008 4:05 PM PDT
what's so wrong with ads? I just block them out without even having to install a program. You're just a slave to adblock plus. Also, don't ignore simple economics. sometimes you have to accept certain things you don't like, in order to get to the stuff you do like. nothing is free. get over it.
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by Jack_and_Coke August 11, 2008 10:27 AM PDT
I agree with you, sometimes it's better to "pay the price" but like this study shows, we are not even paying attention to those ads - most of the time they go unnoticed.
by wshun0 August 9, 2008 5:02 PM PDT
most readers will not opt-out. First, they don't care; second, they like free stuffs; third, they want to be fair; fourth, they may even want to have ads on their own websites.
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by Red Herring Obfuscator August 9, 2008 7:32 PM PDT
My problem with Yahoo is not that it forces users to see stupid and annoying ads but that it inserts in outgoing emails some commercials "Do you do yahoo?" Users agreed to be exposed to commercials, mail recipients have not. Yahoo and Hotmail which also uses this are two largest spammers in the world. I am getting lots of emails from my students but they know: any message from yahoo goes to /dev/null. Exactly like any email from hotmail or sent using Outlook which is not a mail client but spam vehicle.
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by ScottC99 August 9, 2008 10:46 PM PDT
Well that's just stupid. Over 400 million people in the world use Hotmail & Yahoo and you are mass blocking these giants because you are afraid of spam? Geez. Stop being a nutjob. I suppose you think Gmail is so much better, huh? Well you know what? I'd rather use Hotmail or Yahoo anyday than put my information in the hands of shady Google who - might I remind you - gives everyone "free" things in exchange for bombarding us with "relevant" (as in, "We spy on you surfing habits and messages") ads.

I'd drop your class if I saw ridiculous requirments like that.
by The_Decider August 10, 2008 4:59 PM PDT
Scott,

400 million people do not use hotmail. A huge chunk of the number of accounts are used to send spam and in my case, use Hotmail to sign up for crap online that will result in spam.

There is no reason to use any of these crappy free email services. You get what you pay for. I don't block all email from yahoo or hotmail since a few of my wayward students use it. What I do is whitelist them.
by lsleelee August 9, 2008 9:19 PM PDT
Jeez, guys, I realize having little ads at the top of some of the pages you visit is a massive inconvenience and so seeking out, downloading, and installing an ad-blocking program is easier than *gasp* looking at them.

But when CNET and every other website has to institute subscription fees because advertisers realize that paying for ads nobody sees is a waste of money, that's going to be an even bigger inconvenience.
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by georgescott August 10, 2008 1:44 AM PDT
Your stealing from Google, Yahoo, and Cnet. How nice. You are taking there content for free without any payment. They should send you a bill.
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by DarkHawke August 10, 2008 3:10 AM PDT
Yeah, right. Ever go to the bathroom during a commercial break? How 'bout fast-forwarding through the ads on your DVR/VCR? And did you then send the TV network in question some cash to pay for your avoidance of their ads? No? Hypocrite.
by The_Decider August 10, 2008 5:00 PM PDT
lol

I have no obligation to look at or respond to ads on websites I go to or TV station I watch. It is not theft. There are simply no words to respond to the idiocy of your remarks properly.
by dopodo August 10, 2008 1:46 PM PDT
Nice colabaration
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by dopodo August 10, 2008 1:48 PM PDT
Nice colabaration
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by t8 August 10, 2008 2:58 PM PDT
Ads are the reason why people create compelling content on websites in the first place. If you take that away, then the Web will decline in compelling content, simple as that. The web is the best platform out there. Take away the any financial reward and the Web will decline in much the same way as the Soviet Union declined due to lack of reward for hard work.
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by The_Decider August 10, 2008 5:02 PM PDT
LOL

People have been blocking ads for years.

I can honestly say I have never clicked on an ad. Not once. I am not a lemming and don't allow advertising to make my decisions either so what difference does it make?
by john55440 August 11, 2008 7:06 AM PDT
The ad blocker that I used with IE was discontinued. I was going to install a new ad blocker, but discovered that the best ad blocker was my brain. Ads are just "background noise" that I have learned to ignore.
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by RabidPopTart August 11, 2008 10:20 PM PDT
I never messed with AdBlock and I rarely ever diable popup ads. I look at it this way: if I find a way to block it, they're going to find a new way to get ads to me.

Plus, if you avoid the unsavory sites you get less popups anyway.
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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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