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July 2, 2008 12:49 PM PDT

News.com Daily Podcast: Can media hype hurt start-ups?

by Leslie Katz

You'd think start-ups would jump at any media hype they could get. Not so, says CNET News.com reporter Caroline McCarthy. She joins the podcast to talk about technology companies that generated huge amounts of hype--and then suffered from it later. Knowing how the new-media machine can work, some companies are even trying to fly under the media radar.

That, and the day's headlines, in today's daily podcast.
Listen now: Download today's podcast


Today's stories:

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Leslie Katz, senior editor of CNET's Crave, covers gadgets, games, and most other digital distractions. As a co-host of the CNET News Daily Podcast, she sometimes tries to channel Terry Gross. E-mail Leslie.
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by Tony McCune July 2, 2008 1:29 PM PDT
Well, I can tell you that a lack of media hype isn't the best way to find user either. Perhaps the real problem is poor planning and preparation before the flood. We opted to design for scalability in hopes of a media flood coming.
http://www.amazon.com/Success-Story-DigitalChalk-AWS/b?ie=UTF8&node=401671011&me=A36L942TSJ2AJA
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About CNET News Daily Podcast

The CNET News team brings you this snappy podcast every weekday, covering everything from privacy to processors, iPods to Intel. Rafe Needleman, Leslie Katz, Erica Ogg, and Jennifer Guevin cover the top technology news of the day, and encourage listeners to be a part of the discussion.

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Meet the hosts of the CNET News Daily Podcast
Rafe Needleman Rafe Needleman is editor of CNET's Webware. He's been covering technology since 1988, and has interviewed thousands of tech execs. He blogs at Rafe's Radar.
Leslie Katz Leslie Katz is senior editor of CNET News' Crave blog, which focuses on gadgets, games, and all other digital distractions.
Erica Ogg Erica Ogg keeps up on the latest consumer electronics and PC goings-on as chief correspondent for CNET News' Crave blog.
Jennifer Guevin Jennifer Guevin is assistant managing editor for CNET News and focuses on science and green tech.
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