The South Korean company is holding its launch event at 12 p.m. ET/9 a.m. PT Tuesday at Cipriani's 42nd Street restaurant, near Manhattan's Grand Central Station. CNET's David Katzmaier, Ty Pendlebury, Sarah Tew, and I will bring you all the live news, photos, and commentary about 15 minutes before the event.
Join CNET's liveblog of the Samsung Home Entertainment press conference at 12 p.m. ET/9 a.m. PTSamsung's mobile business may be getting all the hype lately, but the company is no slouch in TVs. It had led the market for seven straight years and is counting on new display technology to revitalize the slowing market.
While the invitation doesn't disclose what Samsung will announce, the company is widely believed to be launching its first OLED, or organic light-emitting diode TV in the United States. Rival LG recently began shipping an OLED TV priced at $14,999.
OLED offers significantly better picture quality than current TVs, plus lower energy consumption and thinner cabinets. Such televisions have been promised for quite some time, but the chief manufacturers, LG and Samsung, have faced problems with building the displays. Error rates have been high, which has hurt yields.
CNET reported a couple weeks ago that Samsung's first OLED TV, a curved version like that of LG, would hit the U.S. market this month. Both companies later told CNET that they have no plans to offer non-curved, flat-panel OLED TVs outside of Korea this year.