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September 8, 2009 10:10 AM PDT

Half of U.S. residents would buy hybrid car

by Lance Whitney
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As America continues to face roller coaster prices at the gas pumps and a constant reliance on foreign oil, will that pave the road for hybrid electric cars? It could, if a new survey is accurate.

Around 48 percent of American consumers asked said they would be extremely or very interested in buying a plug-in hybrid electric vehicle (PHEV), according to a new Pike Research survey.

Consumer Interest in Plug-in Hybrid Electric Vehicles (Credit: Pike Research)

PHEVs promise better fuel mileage, lower carbon emissions, and less oil dependence than cars that use gasoline exclusively.

These hybrids can typically reach a distance of around 40 miles on a single charge. But that fits well within the needs of many drivers. Around 82 percent of those questioned in the "Electric Vehicle Consumer Survey" drive 40 miles or less per day, and on average travel only around 27 miles daily.

Citing the benefits of electric hybrids, 85 percent of consumers said greater fuel efficiency would be important when picking their next car. Pike estimates that the cost of electricity to charge hybrids would equal around 75 cents per gallon of gas.

Around 65 percent of respondents said they'd be willing to pay a premium price for a hybrid, on average close to 12 percent over the cost of a standard gas-powered car.

The survey found that 79 percent would buy a fast-charging electrical outlet for their homes. But many also expressed the need for charging stations at work and at public places.

Younger people and those with higher levels of education did express a somewhat greater desire for hybrids than did other groups. But overall, interest didn't differ much among age, gender, income, or education, leading Pike to believe the vehicles should appeal to the mass market.

Among those not interested in plug-in hybrids, 45 percent said they'd want to wait until the technology is more proven, while 33 percent said 40 miles on a single charge would not meet their needs.

Reasons for Lack of Interest in Plug-in Hybrid Electric Vehicles (Credit: Peak Research)

Following their market introduction next year, more than 600,000 PHEVs will be sold in the U.S. by 2015, forecasts Pike. A number of auto companies will soon debut hybrids that can drive a certain distance using only battery power, then switch to gas when the battery is drained.

The research firm gathered its findings from a Web-based survey of 1,041 U.S. consumers during the second quarter of 2009.

Other surveys have uncovered similar results. Last year, a JD Power survey found high consumer interest in hybrids, even with their premium price tags.

Lance Whitney wears a few different technology hats--journalist, Web developer, and software trainer. He's a contributing editor for Microsoft TechNet Magazine and writes for other computer publications and Web sites. You can follow Lance on Twitter at @lancewhit. Lance is a member of the CNET Blog Network, and he is not an employee of CNET.
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by Vegaman_Dan September 8, 2009 11:09 AM PDT
I would be interested in a hybrid if:

A) It comes in a body style that I can use (ie: compact pickup)

B) It is affordable to purchase with comparable monthly payments- I don't mind paying another year or two on the loan if the payments are kept low enough to make it affordable.

C) We still don't know the costs of replacement battery packs even on the Prius. Once those start failing and needing replacement, we can determine if the batteries are part of the vehicle or are leased which may make more financial sense.
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by freemarket--2008 September 8, 2009 11:16 AM PDT
Regarding C) I don't think the Prius batteries will tell us much. Each company will be using a somewhat different technology and new technologies are emerging rapidly.
by whoperson September 8, 2009 1:56 PM PDT
My original objection was (C) when I bought my last car about 5 years ago. I've been keeping my eye on this, and it seems that the batteries really do last a long time - clearly more than 5 years, and perhaps more than 10. With this sort of life-cycle, they can be considered part of the car. It appears that only a very small number of batteries have been replaced in even the first batch sold in the US in 2001.

However, there are technical reasons to suspect that a plug-in's battery would not last as long as a gas-hybrid (because the gas-hybrid keeps the battery charge in a fairly narrow range). On the other hand, battery technology keeps getting better, so this might not be so much of an issue..

Also, the replacement cost of the battery is about $3000, so that number IS known.
by gggg sssss September 8, 2009 8:26 PM PDT
d( If it was made in the USA, Actually this shoudl be rule 1No cr*p from China, Japan, Korea or Tata
by Maarek Stele September 8, 2009 11:23 AM PDT
the plugin has better acceleration. The only downside is the battery. You would have to replace it after 100,000 miles which costs as much as the car.

Hydrogen Fuel cells would be better since it's the same thing. Turning hydrogen into electricity.
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by kenright60660 September 8, 2009 1:11 PM PDT
To be honest, Hydrogen is a joke, if it were fusion power, that would be a different thing, but as it stands now, hydrogen fuel cells are very expensive batteries operating at about 50 - 60% efficiency in power input to power output ratings, whereas lithium-ion batteries operate on at least ( usually around 99 to 99.95%) efficiency. Unfortunately, Hydrogen has become an excuse to slow technological development on legitimate electrical alternatives, one that the Car companies knew would be unfeasible and ridiculous, and take numerous years to develop. As it stands now, the car companies could within a few years, increase battery technology to a point where its more inconvienient to have a gas-powered car as opposed to a battery driven car. But, that would lower profits for themselves and other companies, as Fossil Fuel cars are incredibly complex and difficult to maintain as opposed to an electric car which is essentially a few electromagnets and a drive axle. Only moving parts are the drive axle and the wheels. Internal Combustion Engines are models of incredible complexity.
by MagiMamoru September 9, 2009 3:47 AM PDT
No such thing as unlimited resources. Even with Recycling we are hosed at the current rate of consumption which is expanding as other world economies come online, which are replacing rapidly the CO2 omissions we are trying to suppress in the US, Europe, and Japan. If GW is truly and fully CO2 driven, and I have my doubts, we are hosed anyway. I'll continue to take the long term view of conservation saves money. Build those Nuke Plants, I don't plan on turning off my florescent reading bulb at night or taking any cold showers any time soon. Now if they can just build a hybrid I can safely and comfortably fit in.

An Economic/National Security Environmentalist.
by ivorycruncher September 8, 2009 11:41 AM PDT
No, I will NOT buy a hybrid. To do so endorses the myth that man-made global warming exists. There is plenty of solid, scientific (not pseudo-scientific) evidence to disprove man-made global warming, if you'll just open your eyes and see it.

Not only that, but people have been blinded to the fact that the manufacturing process for the batteries that go into hybrid powertrains emits far more pollution than the gas you would have burned with a normal engine. Don't get me wrong, I'm all for better gas mileage, less pollution, and even alternative fuels if they're viable, practical, and abundant, but I want to do it the right way. Environmentalist facism is NOT the right way. Necessity, not legislation, is the mother of invention. The more the government tries to force the issue, the more it's going to bankrupt our economy.
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by kdraks September 8, 2009 12:06 PM PDT
Hybrid cars and global warming are not really linked. The issue here is economic in nature - is it less expensive and less harmful to the environment (that can be related to expense as well) to run a Hybrid over the life of the car than using a gas powered vehicle? As gasoline (and Diesel) prices increase to $4 / gallon it certainly becomes far less expensive to use a hybrid. And, if you have solar photovoltaic power (as I do) then it becomes even a better value prop.
by gefitz September 8, 2009 1:30 PM PDT
"Environmental Fascism". Brilliant.

To frame this conversation in a way that the right would get it: It is a GOOD idea, over time, to lessen our use of those resources which require us to make diplomatic/military decisions which drain our economy manifold more than the net gain we would get on investing in R&D for other energy sources.

Or, we could keep on doing what we've always done: spending that money we COULD be using to DIVERSIFY our own economy into cool things that blow those evil terrorists up, chase those illegal immigrants away, or waste more of our time in airport security lines.
by rrod182 September 9, 2009 1:32 AM PDT
Who gives a **** about Global Warming, that is wrong idea here. The fact that oil is limited resource and we are running out, that should be the motivation. Hybrids are a start to proper solution that ends with safe and clean nuclear power. You have to start someplace. Environmentalist may not have the correct approach but the goal is still sound.
by kelmon September 9, 2009 2:34 AM PDT
"No, I will NOT buy a hybrid. To do so endorses the myth that man-made global warming exists. There is plenty of solid, scientific (not pseudo-scientific) evidence to disprove man-made global warming, if you'll just open your eyes and see it."

Words like this just make me want to cry. The idea that climate change is "a myth" is simply an attempt to bury your head in the sand and pretend that you can continue as you are because change is inconvenient. Stop being so selfish. Even if the research that climate change is very real is incorrect, what harm is there from adopting clean technologies? Certainly the harm of adopting clean technology is far outweighed by the harm that will happen if the predictions of impact of global warming are true.

I'm sorry but people like you doom everyone else. Thanks.
by sodapop2k9 September 8, 2009 12:06 PM PDT
LOL half the US are dumb if think they are saving money. My dad crunched the numbers before he bought his prius. It more expensive than a typical sedan
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by Vegaman_Dan September 8, 2009 12:11 PM PDT
Depends on how long you keep the car. When the Prius first came out, it was said that it would require you to keep the car an extra ten years past the usual 3-5 year ownership period of a new car to break even. But when gas spiked up to nearly $4/gal, that dropped to around 7-8 years longer. If you hold on to your car usually for 15 years, then you could possibly break even if things get better. The costs will only go down over time. How fast, that's not yet known.
by gggg sssss September 8, 2009 8:27 PM PDT
Hey Dan. do you know anybody driving a 10 - 15 year rolling rustbucket? The poorest of the poor maybe, but then they cant afford a prius or a volt anyway.
by Vegaman_Dan September 8, 2009 8:45 PM PDT
Out in the Pacific Northwest, you have to have a car a good 20-25 years before you start getting rust. Cars live a long time here. 10-15 years old is a prime quality car for us.
by MagiMamoru September 9, 2009 3:49 AM PDT
I'll drive a used car 10 years before in conks out, myself, and rust is not an issue.
by doubtthat September 8, 2009 12:19 PM PDT
If half of the US bought a PHEV would we suddenly start having brown outs in the evening when people plug them in when they get home from work?
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by ColeSlaw82 September 8, 2009 1:06 PM PDT
I work for a utility company in the midwest. From what we have seen here, there would be almost no impact to our grid as along as people are charging them overnight. Our major peak usage periods are during the early afternoon year round and some during the morning in the winter time. As long as the cars are charged overnight, they would actually help level out the power consumption, giving our utility more revenue without adding additional power plants. It would probably be a really good thing for us, since when out usage is "level" instead of full of hills and valleys our revenue versus operating costs will improve.

We would probably have to start a time of use charging system instead of straight kwh, just to make sure most people weren't charing their cars during our current peak periods.
by gefitz September 8, 2009 1:35 PM PDT
Thanks coleslaw82, for making that clear. It would be nice for the utilities to start publishing information about their research on the impact of cars on the grid...everything I've seen tells me that your statement is true, but that word really has not been out much.
by gggg sssss September 8, 2009 8:29 PM PDT
@coleslaw so your company will then of course NOT CHARGE us for that power that woudl have been wasted is what you are saying. And pigs will fly. ROTFLMAO
by rrod182 September 9, 2009 1:36 AM PDT
@coleslaw out of curiosity how does your utility produce electricity? Coal? Oil?
by ColeSlaw82 September 11, 2009 6:44 AM PDT
@gggg sssss - We will of course charge you for the electricity that you use. We will have some additional costs for using more fuel to generate the electricity. It is only fair for people who use more electricity to pay for that usage. If you want to stick with a gas car, you will be paying at the pump for the gas instead of paying at the outlet for electricty. We are a public power utility though, so any cost savings are shown in our rates. When our bottom line improves, our rates do actually drop.

@rrod182 - our company's sources of electricity are as follows:
Coal 44.91%
Nuclear 11.67%
Purchases 15.87%
Hydro 5.82%
Oil/Gas 21.61%
Wind 0.12%
by ferricoxide September 8, 2009 12:52 PM PDT
I'd have to put myself in the group that's "interested". Overall, I'd prefer an all-electric, but most of those seem to be *starting* at about $60K.

If we could even just get diesel to be in the US like it's in Europe (cheaper than regular because its use is far more common), I'd go that way. Right now, it's kind a toss up on whether the difference in mileage between the average diesel and gasoline engine offsets the differential in fuel prices. Still, great torque in a diesel.
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by captkenthompson September 8, 2009 1:05 PM PDT
48%, really. Try pulling your RV or boat with an electric car. I am very suspicious of this poll. I drove the past weekend from Pendleton, OR to Portland, OR, to Covallis, OR and back to Pendleton,OR. I could count on one hand the number of hybrid cars we saw over the three of traveling a known green state. The pollster sure didn't come out in fly-over-America and ask us about hybrid or electric cars.
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by ColeSlaw82 September 8, 2009 1:18 PM PDT
Please realize that it isn't the electric engine itself that is the problem. Diesel Trains use an electric drive system. The diesel motor simply drives a generator which provides power to an electric motor. There is no mechanical connection between the wheels and the diesel motor in most modern locomotives.

My understanding is that the battery is the issue. They can't provide the kind of power to the motors that a gasoline generator or a regular gasoline engine can (without being tremendously large).
by Sourdust September 8, 2009 8:21 PM PDT
What percentage of the population do you think pull RVs and boats? Your observations over the weekend don't really prove anything. It could be that for weekend trips the family piles into the largest vehicle but on weekdays, when fewer people are traveling in the car to work, school, etc a smaller, more efficient car is used.
by Been_there_Saw_it_before September 8, 2009 1:34 PM PDT
My thoughts on hybrids:

I went shopping in 2004 for a new car. The Toyota looked ugly and the Honda looked like a normal car. So I now have a 2005 Civic Hybrid, average 40 MPG regardless of how or where I drive. The sticker price was $23,000. Not one to haggle about prices, I sent faxes or emails to the ten nearby dealerships inviting them to bid on selling me a car. The winner was $18,300 cash total driveaway cost.

I get to drive in the diamond lane all by myself.

I need to pay attention to the gas gauge only so that I do not forget to fill it. It is a seldom-occuring event. My first trip was from San Jose to San Diego (in California) on a single tank.

Performance is not an issue. The steepest freeway in the state is the Questa Grade just north of San Luis Obispo. Due to traffic congestion I could only get to 85 MPH. Too many high-performance cars in the way.

The Civic has been trouble-free. All I have done in 50,000 miles is change the oil, oil filter, and air filter.

On a slightly different subject: Several years ago there was a big flap about buying foreign cars and some of the United Auto Workers were complaining about foreign cars in the parking lots at American auto plants. Well, the Honda Accord that same year had the highest North American-built content of any car. Higher than my Pontiac 6000, which was made in Canada. My Ford Pinto was made in San Jose, but it was mostly German drive train.

Once I looked sideways while stopped at a traffic light. Along side was a Brazil-built German Volkswagen driven by a Hispanic person, probably from Mexico, powered by Arab gasoline, and financed by Chinese money.

Will we ever again see a car designed, built, financed, powered, and driven by fat old white male Americans? Probably not in what is left of my lifetime.
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by gggg sssss September 8, 2009 8:31 PM PDT
a bit of a racist arent you - fat old white males., W T F are you? govt employed ( note i dont call you a worker) GLBT?
by Vegaman_Dan September 8, 2009 8:51 PM PDT
I think he's being realistic... Americans ARE generally much larger in girth than the rest of the world but design doesn't follow.
by Been_there_Saw_it_before September 9, 2009 12:49 PM PDT
I am referring to myself. I am old, I am fat, I am white, I am male, any questions?
by biffhenerson September 8, 2009 2:18 PM PDT
48% would buy to save money. Who said it would save money? It might save on gasoline but it gets its energy from somewhere. Right now, the vehicle itself is way more expensive than a "normal car". It will take a long time to get a return on the investment. I wonder if my employer will let me plug in at work? Nice little bonus to steal electricity from the employer! Perhaps run a cord to the neighbors at night! Or any outlet on any building that is not guarded with an armed guard. Interesting to ponder the future crimes. If you really want to same money, dont buy an automobile. Ride a bike. It will be just as comfortable as one of those little tin can death trap cars.
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by denisedthornton September 8, 2009 3:12 PM PDT
We can all drive more fuel efficient cars starting today without spending a dime ? it?s a matter of adjusting our driving habits. I learned a ton at an eco-driving workshop at this summer?s Midwest Renewable Energy Fair. Check out the top ten tips at http://digginginthedriftless.wordpress.com/2009/06/23/10-ways-to-cut-gas-costs-and-save-the-planet/
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by gggg sssss September 8, 2009 8:32 PM PDT
lets start by ensuring that no govt funds go to prop up anything made in China, Korea, India, Japan.
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by kelmon September 9, 2009 2:38 AM PDT
It's a sad state of affairs when the decision to adopt clean technology is based on it being perceived as being cheaper. This should not be a financial decision but rather an ethical and moral decision, although I appreciate that not all can afford it.
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by Endbringer September 9, 2009 5:34 AM PDT
So based on your logic, since it is more "moral and ethical" to drive a hybrid / electric car, a family should go into debt and possible bankruptcy buying that type of vehicle? Let's see....spending $200-$500 more a month on a vehicle or spending it on my kids....which one is the moral decision?
by inachu1 September 9, 2009 6:10 AM PDT
One day n less than 50 years I am sure the USA govt will outlaw cars like the firdmustang or any muscle cars on USA highways and roads.
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by Melanthrus September 9, 2009 7:21 AM PDT
This is what bothers me: everyone still thinks the Hybrid decision is an economic one. It's not. You should never even consider buying a hybrid based on whether it will save you money--it probably won't, and at best you might only save a pittance if you keep driving it for a long time.
Hybrids aren't a financial decision--they're a political and environmental one. I do believe in human-influenced global warming (though the degree of effect we have may be debatable) but regardless of that, my primary reason for interest in hybrids and full-on EV's is geopolitical--I want America to reduce its dependence on foreign oil. Repressive foreign governments have way too much influence on us because of our inability to just *use less*.
Finally, hybrids and EV's are exactly the kind of manufacturing that America can compete in. Conventional cars are a commodity--an expensive one, granted, but pretty much any nation can build them, and usually for less cost than American workers require. We need to compete on new technologies that can't easily be designed and manufactured by uneducated and unskilled labor for extremely low wages. That's the only way America has ever really competed--by building what others can't build at any price. We need to innovate and work on the forefront of technology, not follow behind like everyone else--because they can usually follow cheaper than we can!
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by weegg September 9, 2009 7:26 AM PDT
BMW has designed a hyrogen (liquid) gas combination hybrid that is really neat. The hydrogen is not gaseous or under ridiculous pressure, but resides in liquid form in a tank with a vacuum middle layer that is super efficient at keeping it cold. The tank vents every 7 hours to maintain the hydrogen in a liquid fuel stage. Also storing it in this form is much safer from explosion than even gas tanks in cars. The car can switch from hydrogen to gas while you drive by a simple push of the button. I think on hydrogen alone the car can go around 150 miles (the H2 tank is only 17 gallons). Too bad we don't have the infrastructure for this.
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by Endbringer September 9, 2009 7:38 AM PDT
Do people not realize a hybrid / electric vehicle is not cheaper? They have to pay for the electricity that it consumes. You might be paying half what you did in gas, but you'll be making it up by paying a higher electric bill. And where does 50% of the United States electricity come from? Coal power. This is some great logic by the environmental people. Make people pay more for their cars. Make people pay more for their electricity. In order to generate that money, more energy has to be expended.
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by TCrimson05 September 9, 2009 8:14 AM PDT
No hybrids,I want that Tesla Model S.
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by hoffmkr September 9, 2009 8:16 AM PDT
I have a Mariner Hybrid and it actually saves me money. The tax credit for a Ford Hybrid covered the cost difference from the Gas Engine. The 29 MPG I get versus 24 for standard saves me $270 per year in gas. I'll end up about $2000 ahead by the time I hit 100,000 miles while under battery warranty.
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by BRISSET--2008 September 9, 2009 9:40 AM PDT
The plug-in solution, in my views, is worthless due to the limitation of mileage. Car industry should embark directly to the "fuelcell + hydrogen" technology and don't tell me there are technical problems;
When there is the will....!
Of course there are states like France which charge more than 70 % taxes on petrol, but personally I would not complain if I had to pay the same amount on hydrogen. As for the vested interests of oil companies, it would certainly make sense should, for instance, TOTAL or BP considered merging with either AIR LIQUIDE or LINDE.
At last but not least, it is often argued that Hydrogen is not a clean energy; Again it is a devious argument. Hydrogen could be produced by clean energy like wind farms instead of being extracted from hydrocarbons as it is the case at the moment.
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by licenseandregistration September 10, 2009 9:40 AM PDT
i have to disagree with anyone stating that buying hybrid is not a financial decision. my understanding is that it is not supposed to be cheaper and, according to the general populace, is not. however with electricity you have a fixed price as opposed to the ever fluctuating gas prices, which offers economic stability. that is much more appealing to me that the lack of emissions or the "morality" behind buying hybrid.
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