Dell to cut PC energy use by 25 percent
Bragging rights in the PC industry have shifted from being cheap on price to efficient with energy.
Dell on Wednesday announced energy efficiency targets for its laptops and desktop PCs: a 25 percent reduction by 2010 based on the efficiency rating of today's models.
In about a month, it will set out an efficiency target for its server line as well, according to Albert Esser, vice president of power and infrastructure solutions at Dell.
Dell showed off an ultrasmall energy-efficient PC last month, which will be aimed at consumers.
(Credit: Dell)For a sign of what more energy-efficient PCs from Dell may look like, Esser pointed to the ultrasmall PC which CEO Michael Dell showed off in April at the "Fortune Brainstorm: Green" conference in Los Angeles. That machine takes up 80 percent less space and consumes 70 percent less than one of Dell's minitower PCs.
With high energy costs and more concerns over the environmental impact of computing, many computer vendors are pushing energy efficiency in their product development and marketing.
Esser said Dell's efficiency program is driven by customer demand for less expensive equipment and Dell's own environmental stewardship program. Dell intends to be carbon-neutral from its operations by the end of this year.
To reach its 25 percent reduction goal, Dell will continue to improve on existing development in hardware and firmware, including power management, efficient fans, and better power supplies.
Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin. 






- by thedreaming May 14, 2008 12:17 PM PDT
- Dell seems interested in saving power but is it money they are really interested in saving?
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- by OokiiMamoru May 14, 2008 2:50 PM PDT
- No, Dell is more interested in keeping and/or gaining more shelf space. The rest of the manufacturers will have to follow suit if they want product on this chain's shelves. <br /><br />As an associate for said big box store/chain :-) . I've already noticed a difference in energy consumption in the TVs. The smaller the screen the bigger the difference.<br /><br />All the 37" TV's appear to be using the same amount of power as the last 32" CRT the chain carried. About 175 watts. Down from about 225 watts or so. One 42" is even low voltage. (I have nothing better to do than glance at the back of TVs while I'm installing them. Shhhh)<br /><br />One 19" LCD TV with VGA hook up consumes 55 watts an hour. 10 less than a 19" CRT and 5 less than my LCD moniter. A new TV is in my future. <br /><br />Should be interesting and funny to watch the other computer manufactures tripping over each other in the Me To game.<br /><br />Acer already advertises the use of Low Wattage processes on their boxes, and the only boxes I see with the processors. More than likely Dell is already working on the Me To Game.<br /><br />Nothing new in this story at all.
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